Massachusetts Member Engagement Revenue 
Potomac Core
AUGUST 29, 2017
Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . With global economic uncertainty dominating most conversations, we’re learning that Trade Associations who drive sustainable industry growth are helping their organizations by energizing member engagement.
Higher Logic
MARCH 19, 2019
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips?
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Higher Logic
SEPTEMBER 25, 2018
To make sure an online community was right for their members, the staff paid attention to other state societies and took note of their success with online communities. “We After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement.
Reid All About it
APRIL 5, 2024
I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. While up in Massachusetts, I cooked dinner a few nights for my parents and got takeout (pizza and Italian food) on the others.
Higher Logic
MAY 2, 2019
Association members want to learn, and there are multiple different ways publications can support that. For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. What if your readers aren't engaged?
Higher Logic
JUNE 6, 2019
But if you’re an organization where customer or member engagement is high priority, retention is a major KPI, and your customers and members need the support of the organization and one another to succeed in their jobs, you’d get much more value out of a platform meant for online community. You add a huge revenue opportunity.
Reid All About it
MARCH 12, 2021
The authors finish by saying, “Association tech ecosystems limit or enable organizations’ capacity to serve their members and customers online… Real strategic leaders will pull their technical foundation from the shadows and shine a light on the important stack decisions ahead. Innovation method. It means “jumping out of the system.”
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