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Driving Sustainable Industry Growth Helps Trade Associations Energize MemberEngagement . With global economic uncertainty dominating most conversations, we’re learning that Trade Associations who drive sustainable industry growth are helping their organizations by energizing memberengagement.
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips?
To make sure an online community was right for their members, the staff paid attention to other state societies and took note of their success with online communities. “We After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of memberengagement.
I also noticed a lack of intention in solving these issues: most associations admit to not having memberengagement, young professional recruitment and lapsed member reengagement plans. While up in Massachusetts, I cooked dinner a few nights for my parents and got takeout (pizza and Italian food) on the others.
The authors finish by saying, “Association tech ecosystems limit or enable organizations’ capacity to serve their members and customers online… Real strategic leaders will pull their technical foundation from the shadows and shine a light on the important stack decisions ahead. Innovation method. It means “jumping out of the system.”
Association members want to learn, and there are multiple different ways publications can support that. For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. What if your readers aren't engaged?
Elevating MemberEngagement (Radio Free 501c ) Radio Free 501c, the podcast of Rogue Tulips Consulting (formerly Nonprofit Conversations) features guests from across the nonprofit community and the business world to share expertise on a variety of topics related to the practice of nonprofit management. . CMP credit. CAE credit.
A mobile event app provides a great opportunity to promote sponsors and boost the visibility of exhibitors, keeping your attendees informed and engaged every step of the way. Why you should pay attention: Mobile event apps can help you generate additional revenue through sponsored ad space and push notifications.
But if you’re an organization where customer or memberengagement is high priority, retention is a major KPI, and your customers and members need the support of the organization and one another to succeed in their jobs, you’d get much more value out of a platform meant for online community. You add a huge revenue opportunity.
Sean Soth of Professionals for Association Revenue advises associations to take a collaborative approach to sponsorships. It continues to see record levels of engagement and its revenue is up by 34%. MemberEngagement Specialist. Catherine Rollins, Manager of Local Policy, Massachusetts Association of Realtors.
How can associations provide corporate partners with valuable access to their member communities ? That’s the question the Professionals for Association Revenue asked several association executives and consultants. More info/register (members only). 1 CAE credit. More info/register. More info/register. More info/register.
I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries , so time in my NC kitchen was limited. Seven Ideas to Leverage Your Association’s Data to Drive MemberEngagement. Craft the Perfect Member Journey to Keep Your MembersEngaged.
Memberengagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to memberengagement taken by associations during the pandemic. Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. Makes more sense now. CAE credits.
Jordan Marsh was a department store chain in Massachusetts that was famous for its big blueberry muffins—mine aren’t as big but they’re just as good. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.
Host: Professionals for Association Revenue Facilitator: Sean Soth, Founder and Leadership Advisory Board Chair of Professionals for Association Revenue Wed 2/8 at 11 a.m. Coldstream, Vice President of MemberEngagement and HR, Massachusetts Bankers Association Fri 2/10 at 12 p.m. CAE credit. More info/register.
Dinner duty fell on the day I got back from Massachusetts, so I pulled some chicken salsa verde from the freezer (wrote about it here ), sliced avocado and heated tortillas—voilà, dinner. It’s time to examine the ways associations mistakenly take their members for granted and how to fix it. More info/register. Host: Grype.
Being from Massachusetts, we scoffed at such a ridiculous statement. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). Improving MemberEngagement (Coffee Talk – Washington DC). Your focus is on your members and it can be challenging to compete for their time.
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