Massachusetts Member Experience Strategy 
Reid All About it
MARCH 12, 2021
I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Association technology and analytics. More info/register.
Reid All About it
MARCH 3, 2023
His insight should help you improve the subscriber experience at your organization. They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. We need a new roadmap to engage members now and in the future. Sponsorships.
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Reid All About it
MAY 29, 2020
It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.
Nimble AMS
SEPTEMBER 8, 2022
According to Salesforce research, innovation is necessary as member expectations continue to evolve. In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . But how can your association adapt to changing member expectations? Sales Cloud.
Higher Logic
MARCH 19, 2019
Read more: 4 Steps to Create Your Omnichannel Engagement Strategy. For example, the Massachusetts Society of Certified Public Accountants (MSCPA) created an advertising kit to send to advertisers, showing them what they had available and including stats about its member engagement and demographics. Promote, promote, promote.
Higher Logic
MAY 2, 2019
If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. Read the full case study.
Reid All About it
JULY 9, 2021
Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Would fresh clams be better? Host: Fridays@4.
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