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In the association world, memberengagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure memberengagement across all their different systems and touch points. They then promoted that content to unengaged members with similar profiles.
If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable memberexperience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
By identifying and strengthening key areas like strategy, culture, technology, data, and memberengagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Break Down Silos: Facilitate cross-functional projects that bring diverse perspectives to the table.
Learn how this initiative liberated teams to channel their energies toward higher-value projects. Hear app best practices for driving memberengagement and proven tactics from your peers to enhance your apps success. The event will conclude with an open Q&A and a link to an interest form for continued engagement.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and memberengagement. Cross-departmental projects bring diverse perspectives to problem-solving.
Analyze MemberEngagement: Use surveys or focus groups to assess how well youre meeting member needs and expectations. These initiatives should address challenges, build on strengths, and enhance the memberexperience.
To empower associations to create exceptional online experiences for members and stakeholders, Nimble AMS leverages Salesforce Experience Cloud. Nimble AMS uses Experience Cloud to provide you r organization with guidelines and custom components for creating a branded and personalized memberexperience.
It’s pretty much impossible to renew a disengaged member, says Fíonta. Their useful advice on memberengagement and renewal is bound to increase your association’s retention rate. Use this information to plan realistic project timelines, learn from the experiences of others, select vendors, and assemble project teams.
If youre embarking on an AMS project, start your research with a review of 108 Ideaspaces list of issues to consider when selecting an association management system (AMS). Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling memberengagement, and understanding technology debt.
By focusing on member-centric goals and leveraging data analytics, they were able to anticipate industry shifts and tailor their offerings accordingly. This strategic overhaul led to a 35% increase in memberengagement and positioned the association as a leader in innovative healthcare solutions.
Set Clear Goals and Metrics : Define what success looks like in terms of memberengagement, satisfaction, and retention. Cross-functional projects can bring fresh perspectives and innovative solutions to complex problems. This technology enhances memberexperiences and increases engagement.
Personalized MemberEngagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
Genevieve Borello, CAE, Senior Manager, MemberEngagement, ACTFL. Planning your Website Project; AMS Integration, Messaging, UI Design, and CTAs. Planning a website project for your association can be an arduous task. Ultimate MemberEngagement: The Power of Data-Driven Decision Making. More info/register.
AI can help your staff visualize and understand the data stored in your associations membership management software , both at the individual member level and across your entire member base. Start small and focus on a few specific projects or processes to avoid overwhelming your team with too many new workflows.
If you ask new members, most can trace their knowledge of the association back to who first recommended you to them. Our members want the certification and the designation. Projects managers get their PMI. Engagedmembers become association referrers. Related: Many associations are too passive with new members.
Reading Time: 5 minutes Memberengagement and retention are the ultimate weapons in the battle for long-term success. This article steps up to be your champion in this fight, offering a treasure trove of insights and strategies to turn passive members into enthusiastic participants.
Too late, and you risk overwhelming your employees and dropping the ball on important projects, including delivering value and engaging your audience. In the beginning, one or two people may be able to manage all these projects, but they will likely become strapped for resources as demand grows. You Need More In-Depth Reports.
Your staff is short on time and, with so few employees, you may not have the expertise to take on all the projects you want. It also needs a long-term strategy, beta testing, content, and consistent attention to ensure members receive value. If you have one or more large projects, go to an agency that specializes in video content.
Reading Time: 6 minutes Memberengagement and retention are the ultimate weapons in the battle for long-term success. This article steps up to be your champion in this fight, offering a treasure trove of insights and strategies to turn passive members into enthusiastic participants.
Without reliable, organized, and well-governed data, AI cannot deliver the insights and efficiencies that promise to revolutionize memberengagement, operations, and strategy. Whether it’s member demographics, event participation history, or engagement metrics, data feeds AI’s ability to learn and evolve.
In these emails, new members are asking to get more involved, or are asking for their login credentials, or are asking for a resource the association does not even have. Since the emails come to him, he feels like he should respond but with managing the staff, and board, and other high-profile projects, there is never time.
Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Challenge your understanding of your association’s members. Are you focusing on the right projects?
The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. 1 CAE credit.
Elevating New MemberEngagement How well are your new members joining and engaging in your community? Learn about the neuroscience behind impactful first impressions, ways to welcome new members and foster a sense of safety and belonging, and designing a culture that elevates new memberengagement in your community.
Wes Trochlil suggests how to tackle a big data cleanup project —one bite at a time. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Genevieve Borello, CAE, Senior Manager, MemberEngagement, ACTFL.
This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Hear about the strategies and tools modern associations are using to supercharge memberengagement. More info/register. More info/register.
When you don’t know what’s going on with your members, what is important to them, what events they attend or products they buy or where they’re located, you’re losing out on key opportunities to connect and ultimately make your members’ experience a great one. Memberengagement is everyone’s job.
Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better memberengagement and retention. Amanda Kaiser, memberengagement specialist, Kaiser Insights. 5 Ways to Enhance the Modern MemberExperience. More info/register.
Eastern* – Project Management Techniques for Non-Project Managers (Association Chat on Blab). Project management…it’s an art and a skill. What if you had the guidance of an expert in project management who could show you some great techniques for working with your current projects? Wed 3/16 at 1:30 p.m.
. – Member Scoring: The Compass to Your Association’s MemberEngagement. The 2022 Association Trends Study by Community Brands shows that the top two priorities for associations are: developing or improving memberengagement opportunities and providing a seamless memberexperience. 1 CAE credit.
At Naylor’s Association Adviser, Cathi Hight raises good points about memberengagement and explains how to use surveys and focus groups to understand what member segments value. Project management. But these meetings often occur only after things go wrong or big projects end, says Ethan Mollick. 1 CAE credit.
Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on memberengagement. Moreover, 54% of associations have observed heightened memberengagement,¹ and 45% have improved retention rates compared to 31% last year.³ Looking towards 2025, the horizon is even brighter.
To build a thriving membership program , your association must evolve and find innovative ways to engagemembers continuously. Learning management software (LMS) emerges as a powerful tool that not only streamlines administrative tasks but also enhances memberexperiences through personalized learning opportunities.
Your AMS isn’t integrated with other systems so staff and leaders can’t access the data and reports they need to understand member/customers and make decisions. You can’t use the AMS to track memberengagement—volunteering, events, certification/education and purchases. How would this fit? 3: Prioritize Your Talking Points.
With innovation moving today at light speed, you need to leverage a strong platform if you want to deliver a world-class memberexperience. Increase Engagement and Drive Revenue with Marketing Automation. Shake It Off: MemberEngagement Taylor Swift Style. Planning and IT Project Management for Nonprofits.
. – Benchmarks for Success Dive into Higher Logic’s most recent association email, community, and memberexperience survey data benchmarks. See how your association’s performance compares to your peers, and get ideas for measuring your own data and improving your email, community, and memberengagement strategies.
To innovate, grow, and offer more value to your members , you must make a comprehensive plan for the future. We’ll cover the core elements of a successful long-term strategy and walk through top tips to boost your association’s memberengagement , keep you motivated, and empower you to achieve your goals.
Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable MemberExperience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. . – Fri 1/28 at 1 p.m. More info/register.
To innovate, grow, and offer more value to your members , you must make a comprehensive plan for the future. Well cover the core elements of a successful long-term strategy and walk through top tips to boost your associations memberengagement , keep you motivated, and empower you to achieve your goals.
Unlock the power of timeboxing for project management and professional development. Setting a Strategy for Recruiting Talent Learn about best practices for effectively hiring candidates for both permanent and project work in the meetings and events industry, including defining the role and devising a game plan for recruiting.
Did you know that professionals in smaller organizations particularly identify memberengagement, along with time and financial constraints, as their biggest challenges. This shows the urgent need for effective engagement strategies in today’s competitive landscape. What is MemberEngagement?
Look how your project management skills can transform family dynamics: the Agile family meeting. Learn how to take events online in a way that is going to deliver high value, create an engagingexperience, and preserve the outcomes you were seeking to achieve with your in-person conference. Damon Linker ). More info/register.
The memberexperience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for memberengagements in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future memberengagements.
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