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Memberexperience is the combination of all the interactions your members have with your organizationfrom the onboarding process to the way members access their benefits. Understandably, this impacts how members feel about your association. Why Create a Holistic MemberExperience?
Therefore, it makes sense to meet your members where they already are. Check out these strategies to help improve your digital operations as well as increase memberengagement: Optimize your website. Offer an accessible online member directory. Invest in reporting features. Invest in reporting features.
The post What We Learned from the 2022 Association MemberExperience Survey appeared first on Higher Logic. Find out what your members want. Higher Logic’s 2022 Association MemberExperienceReport helps you do just that. . For association leaders, the advice is often the same again and again.
The post What We Learned from the 2023 Association MemberExperience Survey appeared first on Higher Logic. Learn what association members care about most in Higher Logic’s annual Association MemberExperienceReport. The post What We Learned from the 2023 Association MemberExperience Survey appeared first on Higher Logic.
Associations are more than the sum of their transactions, like member applications, registrations, and renewals. Associations are experience-creating centers. Experiences will happen organically, or we can plan them. Every great experience drives the emotions that grow memberengagement.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Per the report, most associations are in the discovery or planning phase of AI adoption. Gen Z and events. 1 CAE credit. More info/register. More info/register.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
I use data from MGIs survey report more than any other research in our space. Building the Executive AI Playbook: How AI Will Power Your Association into the Future (Arlington VA) AI presents many opportunities to enhance memberengagement, employee engagement, revenue, risk mitigation, and more. Seuss Association survey.
Successful associations prioritize improving the memberexperience. The Community Brands 2022 Association Trends Study reports that 90% of association professionals seek to enhance engagement opportunities for their members. How to improve memberengagement scoring at your association.
Your members want to connect. The Community Brands 2022 Association Trends Study reports that the first reason members join associations is to network, and the sixth is to socialize. With proper practice, your organization can leverage your virtual community to drive engagement, boost retention, and attract new members. .
But did you know that you can also empower your association volunteers to boost memberengagement? Here’s how to start transforming your memberengagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your memberengagement strategy for 2023? Your members want to connect!
When you become a Nimble AMS customer, you also gain access to three seasonal product releases from Salesforce to drive staff efficiency and a superior memberexperience. The Summer 24 release streamlined crucial processes, saving both your staff and members’ time. Why is continuous innovation important for associations?
From AI-driven personalization to cloud-based management systems , digital transformation enhances efficiency, engagement, and revenue opportunities. Considerations for Your Association Are we investing in automation and AI to improve memberexperiences? Is our tech stack supporting engagement and operational excellence?
Is your association looking to boost memberengagement in the new year? To increase member connection and loyalty in your organization in 2023, you’ll want to p repar e your memberengagement strategy today. We’re here to help your association take its memberengagement to the next level with four valuable tips.
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
Here’s what we know : Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value. Make it simple for your members to connect (on their terms) while providing a cohesive memberexperience.
The link between each new member’s experience and overall engagement is significant news because increased new memberengagement does not just benefit the small segment of new members. Increased new memberengagement over time, improves all memberengagement. But, are they?
They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Day One Agency suggests not believing the headlines about Gen Z. More info/register. More info/register.
Member scoring is a crucial topic for organizations because providing superior memberexperience drives all associations. Unfortunately, the topic of memberengagement strategy can also be overwhelming. Your association might just be getting started with member scoring. Member scoring is a journey.
The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Hear app best practices for driving memberengagement and proven tactics from your peers to enhance your apps success. Content marketing. Membership meetups.
This not only extends the lifespan of your content but also provides a valuable resource for members who may have missed the live sessions. Enhance your CLE course model To drive revenue to your bar association and enhance memberengagement , you’ll want to invest in your course model.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and memberengagement. A member-centric approach builds trust, enhances engagement, and drives loyalty.
How do you radically grow memberengagement? How do you develop memberengagement in a way that makes your members feel great? How do you improve member retention even after your renewal plan has plateaued? Who should read this research report? What will you learn from this research report?
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Associations pros frequently cite memberengagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. Also consider new platforms for engagement.
Overall new member renewal rates had increased a couple of percentage points since the program was implemented, which was directionally good, but not good enough. One insight we learned from the New MemberEngagement Study is program planning never really ends. New memberengagement programs are malleable.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. Member workplace challenges. They save time and when done well, can truly enhance the memberexperience. Coincidence?
Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling. 9: Your Data Is Not Readily Available Challenge : You need to put a report together by the end of the week, but the person who has access to the data you need is out on vacation for the week. Sound familiar?
“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. A quote from a Forrester report , this phrase is as true for associations as it is for companies. Another, less common, use for memberengagement data is to bring more money in to your association.
How association members use AI During their workdays, members are using AI at least a few times each month, with 48% reporting they use AI at least weekly. Your members are looking for 24/7 support from your organization. In 2025 your members will be looking for more from your association.
In an era where technology can make or break an organization’s ability to engage with members and optimize operations, this gap presents a significant risk. Associations that embrace digital transformation can streamline processes, enhance memberengagement, and unlock new opportunities for growth.
Associations can use the Storify tool to quickly and efficiently gather social posts into online stories that highlight the memberexperience. The Radio Television Digital News Association recently used Storify to tell the harrowing tales of journalists reporting on Hurricane Harvey. How to hack it? Why does it work?
Now is the time to double down on your learning program and increase memberengagement. Four ways to grow memberengagement with your learning program. Easy, familiar enrollment and purchase experiences. Your members are used to utilizing your member portal to complete member activities.
Supportive board members. Business analysts who help with reporting. They’ll contribute where needed, creating a strong skillset with which you can engagemembers. Letting your community manager burn out means running the risk of losing your community’s single most vital participant, which could lower memberengagement.
Personalized MemberEngagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. He gathered these unique approaches for pre-orientation engagement, orientation, and ongoing development from interviews with 35 association leaders. Do You Trust Your Member Data?
Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Challenge your understanding of your association’s members. More info/register. . – But how do you get it?
Association professionals who are responsible for reporting analytics to leadership, boards of directors, and other stakeholders come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. Mapping the Journey to Long-Term MemberEngagement. Leverage Data to Drive MemberEngagement.
Buy a research report, now a book. Pretend you have a standard member question. Look for the answer on the website, in the community, and in research reports. Every time a member has a user experience problem, their engagement erodes just a bit. New MemberEngagement Study.
In the two years since my partners at Dynamic Benchmarking, and I created the New MemberEngagement Survey, new member onboarding programs have changed. Not only are more associations implementing their plans, but they are also employing more communication tactics to reach new members. Access the report here.
WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Genevieve Borello, CAE, Senior Manager, MemberEngagement, ACTFL.
She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. You can significantly increase memberengagement with a MemberEngagement Strategy. The post Do You Need a MemberEngagement Strategy? She faithfully renews every year. Are you interested?
Set Clear Goals and Metrics : Define what success looks like in terms of memberengagement, satisfaction, and retention. Leverage Technology to Drive Efficiency and Engagement Technology is at the core of a future-ready organization. This technology enhances memberexperiences and increases engagement.
A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .
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