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In this post, he focuses on data management and digital strategy. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Next-Level Live Online Events: Strategies from Successful Associations. More info/register. Host: xScion.
Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your membersengaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. – Sales Survival Strategies Amidst COVID-19. We’ll also touch on the tech, because we know it’s on your mind! Host: Aplusify.
Billhighway explains how you can get access to chapter memberengagement data and how that data can justify the resources dedicated to chapters and even support your argument for additional resources. Derrick Johnson, DES, CMP, TMG Director of Event Strategy and Development and Chief Diversity Officer. Association websites.
Data strategy. While this sounds like a no-brainer statement, it’s often not the reality at many organizations because legacy strategies and mindsets have aligned sales teams with traditional sponsorship and advertising goals, leaving membership acquisition and other programs out of the sales function altogether. 1 CMP credit.
The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New MemberEngagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. MemberEngagement Scoring. 1 CAE credit.
. – Membership, Marketing & Engagement. Typical measures of memberengagement—such as email open and click-through metrics, social media interactions and website visits—are indicators of general activity, and not necessarily true memberengagement. CAE credit. Host: UST Education. Tue 1/17 at 2 p.m.
Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, MemberEngagementStrategies, and Professional Development. MemberEngagementStrategies. There is no “one size fits” all approach to membership marketing. AAMSE Sessions on the Topic.
Every summer during Fourth of July week my husband’s family has a week-long reunion at a cabin in the Pennsylvania Poconos. Perhaps printing a note to look handwritten saves staff time but to members, it seems just like any other promotional piece. Some associations do this by identifying at risk-members.
Membership Marketing Video: Pennsylvania Builders Association. Packed with program, strategy, and event ideas, it’s a “must read” for construction trades & building association pros everywhere. Featured programs and events include: Annual Playhouse Showdown: Asheville Home Builders Association.
One association’s key engagement metric answers a simple question: How many members’ engagement score is zero? Last week I asked what an organization-wide memberengagement metric would look like. It doesn’t get much clearer than that, a binary code for memberengagement.
As technology becomes more affordable, organizations are harnessing “big data” to improve memberengagement. The system helps analyze memberengagement and assigns a score to each person, based on things like leadership, meeting participation, and volunteering. A lot of times we would guess about our strategy every year.
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