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Memberengagement played a big role in the content that was presented in the meeting’s sessions. They were passionate in describing the challenges they are facing and also in their willingness to explore new ideas addressing memberengagement. Caring – if they don’t feel valued why would they stay a member ?
image source A big thanks goes out to the more than forty association professionals who joined me on Wednesday, September 4 for an informal discussion on memberengagement. We even had one person dialing in from Philadelphia! For some, memberengagement means getting members to utilize the association''s services.
How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its memberengagement data. They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . The winter of 2014 brought a lot of cold weather and snow to much of the United States.
The unpredictability of sports outcomes is like the dynamic nature of association marketing – just as sports fans can’t predict game outcomes, associations often face challenges in predicting memberengagement and market trends. Not a bad lesson for a snowy day outside Philadelphia. Could Swarm Intelligence Be a Better Solution?
Maria Grasso, Senior Vice President, Convention Division, Philadelphia Convention & Visitors Bureau. Hold Them or Fold Them: What’s Your Member Hand Telling You? Should membership renewal rates alone define how your organization measures return on engagement (ROE)? Presenters: Josh Henry, Meetings Manager, SPIE.
Associations understand the importance of engagement and loyalty since member retention is of such critical importance. However, they also might lack a framework to measure and study the various factors that shape the memberengagement and retention trends they experience. What is CX? Act in realtime.
How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its memberengagement data. The winter of 2014 brought a lot of cold weather and snow to much of the United States. And, with apologies to polar vortex , it also brought us one of my favorite new words: sneckdown.
Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Gregg Caren, President & CEO of the Philadelphia CVB Tue 2/18 at 10 a.m. The relaxed atmosphere fosters open dialogue, collaboration, and creativity around how these trends can impact association operations, memberengagement, and events.
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