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When was the last time your association considered its pricing strategy? Without a comprehensive approach to pricing, your organization might run the risk of leaving money on the table or alienating long-term members with drastic changes and sticker shock. Why should associations use pricing discounts? Boosting cash flow.
GrowthZone offers advice on engagingmembers with the five pillars of communities : direction and desired outcome, shared responsibility, personal value, progress awareness, and an ongoing ecosystem. Certification pricing. They explained the reasoning behind their pricing in a post titled, Is Certification a Money Grab ?
If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.
Ideas to help you engage, empower and retain members. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Communicate your organization’s goals outside of the revenue cycle.
Events play a key role in engaging your members, generating revenue, and achieving organizational goals. The good news is that the right event technology can empower you to deliver better event experiences, increase memberengagement , and achieve your overall objectives. Get the Guide 1.
Ideas to help you engage, empower and retain members. Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Add-On Products.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. More info/register (fee for non-MPI members). More info/register.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Price is great, and customer service easy to work with. By combining robust AMS features with a vibrant community hub, GrowthZone empowers associations to increase membership, boost revenue, and deepen memberengagement. Can also update your website at no cost every 3 years!” For more information, visit growthzone.com.
Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.
While we’ve already shown you how you can use memberengagement analytics to address member retention and other membership related priorities, you may be leaving money on the table if you stop there. Another, less common, use for memberengagement data is to bring more money in to your association.
The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.
I also noticed a lack of intention in solving these issues: most associations admit to not having memberengagement, young professional recruitment and lapsed member reengagement plans. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. 1 CAE credit. .
Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters memberengagement. MemberEngagement is an Art and a Science. Jeff Tenenbaum provides the basics at the American Bar Association’s Business Law Today. .
They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Hear about some major considerations for online engagement. Revenue and Pricing Strategies for Virtual Events.
Young memberengagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. More info/register. 1 CAE credit.
The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New MemberEngagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.
You might promote your unbeatable memberengagement activities , cutting-edge course offerings, or vibrant community full of networking opportunities. Add Member Value, Don't Discount Dues In a classic supply vs. demand model, the answer to lower demand is to decrease prices.
Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. 5 virtual conference pricing strategies. Hear about some major considerations for online engagement. Hear about some major considerations for online engagement. Good question.
A classic marketing mantra (about pricing) is flawed. Embracing Data and Technology to Increase MemberEngagement (online and Washington DC). Ultimate MemberEngagement: The Power of Data-Driven Decision Making. Unlocking the Member Voice: An All New Member Benefit and Revenue Generator.
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Meeting planners can now have translations into many languages for less than the price of hiring even a single human interpreter. Proven Content Strategies to Boost Online Audience Engagement.
m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. MemberEngagement: The Key to Association Sustainability? Print magazines. Generation Z. 1 CAE credit.
She describes how to move away from the traditional model if you want to get more members involved in volunteering. Dr. Michael Tatonetti of Pricing for Associations suggests guidelines and questions for focus groups that will help you determine the real value of your association’s product. 1 CAE credit. More info/register.
It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Amen, brother.
Ideas to help you engage, empower and retain members. May 9th, 2012 | Posted in MemberEngagement + Retention , Social Media and Business Trends. ” From associations to chambers , finding that mix of the right dues level coupled by exclusive events worth becoming a part of an organization for is a continuous stressor.
– Strategic Revenue Growth: Thinking Beyond Members and Sponsors. The pressure to grow non-dues revenue is greater than ever for associations of all types and sizes. MemberEngagement and Loyalty Study Reveal. Turn MemberEngagement and AMS Data into Effective Marketing. Tue 12/10 at 3 p.m.
By providing all staff members with a software license, you will allow everyone to see a true picture of the health of the organization and to drill down into detail across departments. They will be able to see membership numbers, revenue drivers, and other useful data points to help drive memberengagement.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. 1 CAE credit.
Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Your input will help associations benchmark the use of event, member, and other mobile apps in associations. Membership pricing. Memberengagement. Non-dues revenue partners. Introverts.
Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on memberengagement. With anticipated membership, renewals, engagement, and overall revenue increases,¹ associations are poised for growth.
Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . Hear how the speaker’s team developed a price elasticity forecast.
Presenters: Amanda Kaiser, MBA, MemberEngagement Specialist, Kaiser Insights LLC. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media. Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE. It’s Time to Innovate: MemberEngagement in the Post-COVID Age. 1 CAE credit.
30 Revenue-Generating Ideas in 40 minutes. Uncover new ideas for generating revenue from your events. Explore pricing and marketing practices that will lead to success. Promote Your Content Effectively to Drive MemberEngagement. Selfie Culture’s Effect on MemberEngagement. 1 CMP credit.
If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.
How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. How Your Community Can Turn 1 Event into 365-Day Engagement. More info/register. Fri 4/16 at 1 p.m. – More info/register.
The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. 7-day communications challenge. Tue 9/3 at 12 p.m. More info/register. . – 1 CMP credit.
Membership fees provide extra revenue to reinvest back into your mission, and you can give members exclusive perks that reinforce their commitment. But to effectively deliver those perks, engage your members , and maintain steady retention rates, youll need the right membership management software in your toolkit.
Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at strategic pricing practices and why you should embrace value-based pricing that focuses on the benefit you deliver to the buyers.
Ideas to help you engage, empower and retain members. Ideas to help you engage, empower and retain members. Benchmarking and its Application to Your Member-based Organization. Benchmarking helps your members see where they are. Provides a non-dues based form of revenue. MemberEngagement + Retention.
While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. Making it as easy as possible for your audience to decide to register for a webinar means you’re one step closer to getting them to truly engage with your association. Yes, I said it!
Learn creative ways to monetize or use the content you have created in your virtual events, video-based engagement strategies specifically for associations that will help grow membership and memberengagement, and what the future of hybrid events looks like for associations and how the hybrid format can be used to drive membership and engagement.
Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. The other ingredients are onion, garlic, marinara , red pepper flakes and parmesan-romano (instead the pecorino-romano she suggests which is more than twice the price at my store). 1 CAE credit.
In it, Seth describes how increasing market share and profitability can come when a company lowers the price of its product by 10%. Sometimes, the same thing happens when the company can re-engineer its cost structure so it can subsequently lower its price by a second, or even third 10%. And as Seth describes, that can sometimes work.
Ideas to help you engage, empower and retain members. We don’t have that kind of revenue! It may just be in doing something quicker, better or making a price-point more enticing. MemberEngagement + Retention. Membership Software Association Management Software. Associations. Nonprofits + Foundations.
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