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Memberengagement. Elizabeth Engel of Spark Consulting shares insightful takeaways from a conversation about engaging today’s members , including making space for them and solving the right problems. Call-a-member month. More info/register (ASAE members only). Love this idea. 1 CAE credit. to 4:10 p.m.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.
In the Success Competition entry form, we asked “Explain how using ChamberMaster or GrowthZone software has benefited your chamber and/or members.” Responses relating to memberengagement included: “Since using GrowthZone, we have seen an increase in revenue since members can now conveniently pay online.
The ROI MemberRecruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Hear about the strategies and tools modern associations are using to supercharge memberengagement. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.
Billhighway explains how you can get access to chapter memberengagement data and how that data can justify the resources dedicated to chapters and even support your argument for additional resources. The ROI MemberRecruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.
Chill out by the stream of your choice, perhaps one in Texas, Colorado or elsewhere. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Tap Chapters as a MemberEngagement Channel.
Memberrecruitment. To attract young members , you must recruit in ways that make sense to them. Host: Forj Speakers: Lori Gracey, CAE, Executive Director, Texas Computer Education Association Amber Winter, Chief Client Officer, Forj Thu 12/7 at 12 p.m. 1 CAE credit. . Location: Atlanta GA. More info/register.
I love how the American Homebrewers Association app allows members to track their discounts in real time, giving everyone a running tally on dollars and cents saved. Other incentives can help you recruit new members. And you can also get existing members in on a recruitment drive using referral dollars.
Gather with fellow association execs for a lunchtime discussion on how organizations are tackling memberengagement and achieving great results using email marketing and marketing automation. . – DC Lunch & Learn (Washington, DC). More info/register. Host: Informz. Wed 7/13 at 1 p.m. More info/register. Thu 7/14 at 11 a.m.
Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for memberengagement at the local level. Last month, PEN America announced a member expansion plan to create regional chapters for the first time in its history.
Russ Lemieux, group vice president for Kellen Company , said association leaders need to be talking to “rank and file members on a regular basis” and really listening to what’s going on in their world. That’s led to membership growth in both recruitment and retention.”
When your members are especially busy, you might consider hitting the road to meet them where they are. Roadshows are one way to achieve memberengagement face to face. The roadshow started in October at two medical colleges in Texas: the University of Texas Southwestern Medical Center and Baylor College of Medicine.
Christopher Williston VI, CAE , senior vice president of the Independent Bankers Association of Texas (IBAT) , argued that you can learn from your failures.”We ”We tried a large email segmentation project last year, and it actually hurt our memberengagement.
Many of them admit to not having documented plans for memberengagement, young professional recruitment, and lapsed member reengagement—that’s a natural place to start. Memberengagement. Merritt Rohlfing at Association Analytics encourages associations to change the way you think about memberengagement.
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