Associations Now

MAY 27, 2015

That raises the question of the true purpose of member engagement. If it’s primarily to drive renewals and revenue, then keep on asking members to engage with you on your terms. Member engagement, as I and plenty of other haves suggested before, ought to be a two-way street.

Member Engagement 40

Member Engagement Case Study Revenue Social Media 40

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Associations Now

JANUARY 5, 2017

In a new white paper outlining its 2017 predictions for the association sector, the technology firm Abila says associations need to adapt their strategies to new, faster environments and changing member expectations. Or download the white paper over this way. What should associations double down on? v=KIM9MDWn8F4.

Software 61

Software Certificate Education Member Experience 61

Reid All About it

OCTOBER 18, 2019

Using research results from a recent white paper by Ashfield Meetings & Events, three medical-meeting specialists will discuss how physician preferences at meetings and congresses are evolving, and why. Presenter: Carlos Restrepo, MS, CAE, Chief Revenue Officer, Agilutions. Leading Member Engagement from the Outside-In.

North Carolina 34

North Carolina Education Project Content 34

Nimble AMS

FEBRUARY 3, 2022

An AMS specifically targets associations’ needs, so you can streamline dues collection and meet your members’ expectations for painless payments. Creating a member community is a valuable part of an organization and can significantly improve member engagement and attract more professionals to you.

Tools 134

Tools Software System Resources 134

MemberClicks

SEPTEMBER 27, 2024

It’s a win-win strategy that, when executed well, creates a positive feedback loop— happy members become advocates, attracting even more new members. Impact on Membership Growth and Retention Incentives don’t just help bring in new members—they can also play a critical role in keeping existing members engaged and satisfied.

Organization 98

Organization Discount Certificate Case Study 98

GrowthZone

JULY 26, 2018

Download “Why Member Engagement No Longer Means Face-to-Face. Great lead magnets include cheat sheets, handouts, reports, white papers, and other easy-to-create and easy-to-consume pieces that can be delivered digitally. It’s easy to see the natural progression.

Social Media 74

Social Media Proposal Content Marketing 74

MemberClicks

AUGUST 18, 2022

They need to report success to you and track member engagement. So pay attention to the member-facing experience, look and feel but also to the back end of how the technical side of the software works. A good LMS will engage your members and get them learning. Hello, new non-dues revenue stream!

LMS 52

LMS Organization Software Course 52

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Non-Dues Revenue. (1). White Paper. (4). younger members. (4). Membership Participation and Retention. (3). Membership Recruitment. (4).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Non-Dues Revenue. (1). White Paper. (4).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Non-Dues Revenue. (1).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

APRIL 1, 2011

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. Non-Dues Revenue. (1).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 21, 2010

Conrad -- The most effective new member engagement programs that I have seen encourage new members to have a second interaction with the association. Non-Dues Revenue. (1). White Paper. (4). younger members. (4). What are some of the programs that are working for these organizations? Tony Rossell.

Marketing 40

Marketing Survey Price Discount 40

Membership Marketing

MAY 17, 2010

Engagement comes by impacting a member’s behavior. He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” Non-Dues Revenue. (1). White Paper. (4). Accelerate.

Marketing 40

Marketing How To Price Analysis 40

Membership Marketing

JULY 22, 2010

The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased. Non-Dues Revenue. (1). White Paper. (4). younger members. (4). Membership Recruitment. (4).

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. Non-Dues Revenue. (1). White Paper. (4). younger members. (4). Membership Recruitment. (4).

Products 40

Products Survey Social Media Price 40

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. Host: ASAE Consultant Members.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. Non-Dues Revenue. (1). White Paper. (4). younger members. (4).

Marketing 40

Marketing Recruiting Recruitment Survey 40