YourMembership

OCTOBER 19, 2015

CAE – A new white paper that demonstrates how associations can utilize a lean startup methodology to eliminate waste, validate your learning, and innovate faster and more successfully. I hope you can join us.

Leadership 150

Leadership Innovation Tips Technology 150

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. In a standard sales funnel, you want to focus on engaging and nurturing leads down the funnel to the bottom, which is where they’d convert to membership. One example of thought leadership is this blog!

Strategy 169

Strategy Social Media Discount Resources 169

Eric Lanke

JANUARY 22, 2018

Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. When you read the full description, you'll know exactly who the white paper is talking about.

millennials 100

millennials Communications Social Media Innovation 100

Nimble AMS

JULY 22, 2022

Consider sharing free or ungated content on your social media platforms and within your association’s virtual community to reach the most people and build organizational awareness. . Ensure you create content that speaks to your members and is interesting to non-members within your industry. Gated content.

Content 117

Content Marketing How To LMS 117

Reid All About it

DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. New Member Engagement Study Launch Party. Tue 12/6 at 1 p.m. – 1 CAE credit. . –

Tips 41

Tips Education Member Engagement Video 41

Reid All About it

MARCH 1, 2024

Community-driven learning, like online cohort programs, meets both those member expectations. In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy.

Education 264

Education Tips Technology Tools 264

Associations Now

MAY 27, 2015

But now we live in the social media age, and things like actually getting to know people have become a bit passe. That raises the question of the true purpose of member engagement. If it’s primarily to drive renewals and revenue, then keep on asking members to engage with you on your terms.

Member Engagement 40

Member Engagement Case Study Revenue Social Media 40

Association Success

NOVEMBER 26, 2018

There were also several pages of photographs and collages of members. Our Facebook page indicated that members engaged with us most when they saw pictures of themselves doing association activities. Small things like this made such a huge difference to the experience of that event for our members.

Communications 68

Communications Committee Video Leadership 68

Reid All About it

OCTOBER 18, 2019

Using research results from a recent white paper by Ashfield Meetings & Events, three medical-meeting specialists will discuss how physician preferences at meetings and congresses are evolving, and why. Leading Member Engagement from the Outside-In. Presenter: Ben Moorsom, founder, Neuroscaping Design Inc. Host: ASAE.

North Carolina 34

North Carolina Education Project Content 34

Association Adviser

JULY 13, 2016

By creating value for associations, outsourcing creates value for members & contributes to greater member engagement. Areas to outsource can include anything that involves creating content, such as: White papers, eBooks and infographics. Social media. Print and digital magazines and/or journals.

Content 60

Content eBook Member Engagement Social Media 60

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Certificate 60

MemberClicks

FEBRUARY 23, 2023

Promoting it on your existing social media sites (Facebook, Twitter, etc.). How to engage your LinkedIn followers Once you have LinkedIn followers, you then need to engage them. After all, that’s what social media is all about! Download our free white paper!

How To 52

How To Social Media Video Tips 52

Association Success

DECEMBER 12, 2017

Every department plays a crucial role throughout the engagement and renewal process, because the member sits at the center of all our inter-departmental efforts. How does member engagement and renewal infuse the particular work of each department, and what does each team’s specific contribution to the member journey look like?

Recruiting 64

Recruiting Recruitment Content Social Media 64

MemberClicks

SEPTEMBER 27, 2024

It’s a win-win strategy that, when executed well, creates a positive feedback loop— happy members become advocates, attracting even more new members. Impact on Membership Growth and Retention Incentives don’t just help bring in new members—they can also play a critical role in keeping existing members engaged and satisfied.

Organization 98

Organization Discount Certificate Case Study 98

MultiBriefs

OCTOBER 10, 2023

Now you've created value for the member and vendor through fulfillment solutions, reduced waste costs for the vendor, and furthered your position as an industry leader and authority your members can count on. Engaging with Members Another way vendors create value as thought leaders is through member engagement.

Social Media 52

Social Media Guidelines Industry Leadership 52

SCD Group

AUGUST 13, 2012

At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 4 Increase member engagement with your social media tools by providing hands on training and support at your annual meeting. at 8:34 PM.

Tips 40

Tips Marketing Social Media Tools 40

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. MSCI’s Weidner agreed. “We Sponsored content guidelines.

Revenue 60

Revenue St. Louis Price Cost 60

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Social Media. (5). Social Networking. (6). White Paper. (4). younger members. (4). Secondary Research. (1). teamwork. (3).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Social Media. (5).

Marketing 40

Marketing Report Price Survey 40

Fonteva

SEPTEMBER 19, 2019

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. 360-view of member engagement. Upgrading to an AMS system offers your staff a fully comprehensive view of your members. Benefits of an AMS for your members.

System 40

System Software Association Management Tools 40

Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. News on Social Media and Membership Marketing. Product and Service Engagement Drives Membership R.

Products 40

Products Survey Social Media Price 40

Membership Marketing

APRIL 1, 2011

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. Social Media. (5).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 21, 2010

Conrad -- The most effective new member engagement programs that I have seen encourage new members to have a second interaction with the association. Social Media. (5). Social Networking. (6). White Paper. (4). younger members. (4). September 28, 2010 8:13 AM. Tony Rossell. teamwork. (3).

Marketing 40

Marketing Survey Price Discount 40

Membership Marketing

JULY 22, 2010

The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased. Practical Uses of Social Media for Association Mar. Social Media. (5). White Paper. (4).

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

MAY 17, 2010

Engagement comes by impacting a member’s behavior. He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” Social Media. (5). Social Networking. (6). Accelerate.

Marketing 40

Marketing How To Price Analysis 40

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. Host: ASAE Consultant Members.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. Using Social Media to Recruit Staff. Social Media. (5).

Marketing 40

Marketing Recruiting Recruitment Survey 40