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Memberengagement. Elizabeth Engel of Spark Consulting shares insightful takeaways from a conversation about engaging today’s members , including making space for them and solving the right problems. Call-a-member month. More info/register (ASAE members only). Love this idea. More info/register.
The weekly list of free educational events and resources for the association community New member onboarding. Clowder explains how to improve new member onboarding with your association’s membership app. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience.
Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engagemembers and earn non-dues revenue. Then, they engaged various stakeholders to find out what content they valued most and researched other publications for design ideas. The Challenge.
Hear about the precautions being taken for the 2021 Best Practices Summit in Plano, Texas and Meet Well Summit in Phoenix, Arizona later this year, including liability waivers and attendee agreements, on-site check-in procedures, attendee communications, meeting room setups, and safe food and beverage. Presenter: Ashleigh Brookshaw, M.A.,
The Florida Association of Insurance Agents (FAIA) built out an automated membership marketing strategy that included four different campaigns covering everything from new members to renewals. Since launching, FAIA has seen a 201 percent increase in email engagement. New Audience Segments.
In the Success Competition entry form, we asked “Explain how using ChamberMaster or GrowthZone software has benefited your chamber and/or members.” Responses relating to memberengagement included: “Since using GrowthZone, we have seen an increase in revenue since members can now conveniently pay online.
Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your membersengaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. – Sales Survival Strategies Amidst COVID-19. We’ll also touch on the tech, because we know it’s on your mind! Host: Aplusify.
The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. A post with curated resources is right up my alley, so I’m happy to highlight this one from Amith Nagarajan at Sidecar.
Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? I’m happy to feature it as long as it’s not too product-centric.
Chill out by the stream of your choice, perhaps one in Texas, Colorado or elsewhere. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your membersengaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Five tips to successful video meetings.
Billhighway explains how you can get access to chapter memberengagement data and how that data can justify the resources dedicated to chapters and even support your argument for additional resources. Derrick Johnson, DES, CMP, TMG Director of Event Strategy and Development and Chief Diversity Officer. Association websites.
Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®. Future of Meetings: Creative New Strategies from Hotels, AV Companies & Design Agencies. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your membersengaged.
I love the message Garth Jordan, SVP and Chief Strategy Officer for HFMA, delivers in Association Success. Fri 4/3 at 12 p.m.* – Not Governance as Usual: Virtual Approaches to Manage Your Governance Strategy. Presenters: Lowell Aplebaum, CAE, CPF, CEO and Strategy Catalyst, Vista Cova LLC. Experiment. I completely agree.
Gather with fellow association execs for a lunchtime discussion on how organizations are tackling memberengagement and achieving great results using email marketing and marketing automation. Presenters: Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen. More info/register. Host: Informz. CAE credit.
WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Compliance training.
Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, MemberEngagementStrategies, and Professional Development. MemberEngagementStrategies. There is no “one size fits” all approach to membership marketing. AAMSE Sessions on the Topic.
Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for memberengagement at the local level. Last month, PEN America announced a member expansion plan to create regional chapters for the first time in its history.
We explored this question on February 24 in 3 Ways to Tap Chapter Relevance in 2021 , focusing on ways we can tap into our chapters’ successes thus making them a part of our overall membership strategy. Build chapter into the organizations’ education strategy. Offer how-to aid to create engaging meetings. DEI conversations.
While these new events from the for-profit sector do add competition to the marketplace, imagine the possibilities in terms of revenue and memberengagement if associations could be a bit more nimble around developing and executing events. Sam Martin, Texas Monthly ’s director of digital strategy, has seen it work.
The YMCA of Austin, Texas, boosted by the tech savvy of its hometown, has learned to embrace the use of big data in its day-to-day work. Together with Umbel, YMCA of Austin developed a plan to collect data that would inform strategies to help increase membership, inform the group’s marketing efforts, and better understand its audience.
As technology becomes more affordable, organizations are harnessing “big data” to improve memberengagement. John Dorman has worked at the Texas Medical Association for 29 years, and for most of that time, business decisions were made, more or less, from the gut. “We The Texas Medical Association’s John Dorman.
This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month.
When your members are especially busy, you might consider hitting the road to meet them where they are. Roadshows are one way to achieve memberengagement face to face. The roadshow started in October at two medical colleges in Texas: the University of Texas Southwestern Medical Center and Baylor College of Medicine.
Learn how to source, manage, and prepare and implement an effective risk management strategy for global meetings. Presenters: Cathy Stoebner DeWitt, vice president of governmental affairs, Texas Association of Business. Chris Wallace, IOM, CCE, president, Texas Association of Business. Host: ASAE Consultant Members.
Christopher Williston VI, CAE , senior vice president of the Independent Bankers Association of Texas (IBAT) , argued that you can learn from your failures.”We ”We tried a large email segmentation project last year, and it actually hurt our memberengagement. It’s a strategy, argued Brooks.
Sponsorship strategy. Many of them admit to not having documented plans for memberengagement, young professional recruitment, and lapsed member reengagement—that’s a natural place to start. Memberengagement. More info/register (ASAE members only). Be proactive. Accessibility. More info/register.
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