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In a recent A100 video interview , recorded live at ASAE’s 2024 Annual Conference, I had the pleasure of talking with Carla Lochiatto, IOM, CAE, director of the CSO Center for ASIS International. Lochiatto shared the innovative strategies ASIS has implemented to boost membership engagement, with a focus on the power of personalization.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. Memberengagement. Call-a-member month.
Ill add one more reason: many writers have been in your clients (or members) shoes. Online learning strategy. D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. 1 CAE credit.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
The weekly list of free educational events and resources for the association community New member onboarding. Clowder explains how to improve new member onboarding with your association’s membership app. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience.
An online engagementstrategy is important to help guide how your members interact with your association’s online presence. It is only natural that when you are planning your annual memberengagementstrategy that video is included.
.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.
Mobile engagementstrategy. Clowder explains why you need a mobile engagementstrategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. Member workplace challenges. Coincidence? Education revenue. Content marketing.
Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Im happy to feature it as long as its not product-centric. Fri 2/21 at 1 p.m. CAE credit.
Impexium dives deep into proven strategies for membership renewals. They also cover the difference between retention and renewal, membership metrics, reasons members dont renew, and, best of all, solutions for your associations renewal challenges. This session offers real-world examples, videos, and interactive discussions.
Memberengagement is the #1 way to make sure your members recognize the value they get from your association. The best association memberengagementstrategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?
If a member is already dealing with stress and burnout at work, they will not have the mental capacity or time for a chapter or association leadership role. Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Staff committee liaison. Yeah, me neither. Microlearning. More info/register. 1 CAE credit.
By identifying and strengthening key areas like strategy, culture, technology, data, and memberengagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Strategy: Is Your Association Future-Focused? Strategy: Is Your Association Future-Focused?
For that reason, we’ve outlined several ways you can use technology to keep your association membersengaged and involved. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members. Are you ready to take a closer look at these strategies?
It covers strategy, tactics, technology, AI and more in a post, not a download. New online communities offer fresh perspectives about member meetups for associations to consider. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. Content strategy.
With the uncertainty of what might be coming next, associations and chambers should take action now in order to provide continued value to members. Tips for Video Conferencing from Home. Incorporate video into your messaging. Hold your next event via webinar or video conference to continue to provide value to your members.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and memberengagement. Regularly update your strategy to reflect new trends and maintain relevance.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Member experience.
The first step to developing a 2019 memberengagement plan is looking back at 2018’s engagement metrics. Video Storytelling for Your Business. Perhaps you’ve heard that video storytelling would be great for your company or organization, but you have you no idea where to start. How long should my video be?
Sponsorship strategy. They offer webinars, blog posts, and maybe even conferences to your members. Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Virtual event benchmarking data.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Strategy, Governance, and Operations Excellence in the World of Remote Work. every Monday.
Reading Time: 5 minutes Memberengagement and retention are the ultimate weapons in the battle for long-term success. This article steps up to be your champion in this fight, offering a treasure trove of insights and strategies to turn passive members into enthusiastic participants.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep membersengaged and increase revenue.
Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. However, you can only maximize the benefits of email marketing to your event when you employ specific engagementstrategies. Curate Personalized Member Outreach. Optimize Your Content.
Reading Time: < 1 minute In this engaging discussion, Chris Vaughan of Sequence Consulting and Sami Hassanyeh of AARP share their insights on building AI capabilities at one of the largest membership organizations in the world.
Reading Time: < 1 minute In this engaging discussion, Chris Vaughan of Sequence Consulting and Sami Hassanyeh of AARP share their insights on building AI capabilities at one of the largest membership organizations in the world.
Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Using the internet to maximize engagement is the best way to ensure that your organization is able to stay relevant in today’s ultrafast world.
Earlier in the stay-at-home period, I binged on a bunch of videos that Rachael Ray’s husband took of her cooking at home. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your membersengaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.
Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture memberengagement. Member retention. Explore practical tips and strategies to initiate your data hygiene journey.
Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Using the internet to maximize engagement is the best way to ensure that your organization is able to stay relevant in today’s ultrafast world.
Facilitator: Anuja Miner, Project Management | Association Executive | Membership Executive | Account Director | Fridays@4 Member. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. But polishing user-generated content into authentic video stories is easier than you think.
How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. With a dedicated and comprehensive engagementstrategy, your member retention rate is much more likely to increase! In-person engagement ideas. Let’s begin!
Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit.
Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.
Amanda Kaiser, MemberEngagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.
MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Supplier members. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Re-Engage Virtual: Planning the Event of Tomorrow. every Monday.
Pandemic engagementstrategies. Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. MemberSuite identifies five strategies for engagingmembers during this next phase of the pandemic crisis : content, education, community, volunteering and causes.
The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New MemberEngagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.
Memberengagement. At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members. I especially love the first one because members are craving that—heck, we all are. Hear about some major considerations for online engagement. More info/register. More info. .
Bulletin describes how a member app helps nurture memberengagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a MemberEngagement Lab participant. Webinar latecomers. More info/register. Wed 2/28 at 9 a.m. – CAE credit.
Learn how to produce a high quality live-stream on a budget, how to scale it up for larger organizations and what to know going into planning a virtual event so you are more knowledgeable if/when selecting a video production partner. Host/presenter: video producer Jeff Achen, CallSign51. More info/register. Fri 3/12 at 12 p.m.
However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association memberengagementstrategy. Read on to learn more.
They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. In this video, Oscar Larson from the American Association of Geographers tells their virtual conference success story with a guest appearance from Reggie Henry who talks about ASAE’s virtual MMC Conference.
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