Remove Member Experience Remove Member Insights Remove Recruitment
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Association Brain Food: 12.6.24

Reid All About it

Lessons in Advocate Recruitment to Ready You for 2025 From old-school traditional to the latest in social and AI technologies, learn the tactics and strategies you’ll need to position yourself and your program for advocacy success in the new year. If it doesnt resonate with your members, its time for a refresh.

Content 213
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Association Brain Food: 11.1.24

Reid All About it

They save time and when done well, can truly enhance the member experience. Learn how to find and recruit diverse candidates, set clear expectations, and develop a transition plan. They’ll answer your questions on membership related to member communities (e.g., Host: Impexium Thu 11/7 at 1 p.m. – More info/register.

Revenue 258
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7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Digging into your community data can provide you with valuable member insights, which you can use to improve your member experience. Read more about it. Evaluate Retention Over Time.

Report 203
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Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?

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What Association CEO’s Need to Do About Membership

Smooth The Path

Membership departments tend to focus on members or they focus on the mechanics of membership. The CEO markets a particular job description with a specific set of skills then recruits a Director of Membership who becomes the member expert, and an advocate for members, and a welcoming committee for members.

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Common Trap for Association Professionals

Smooth The Path

. “I am upset because I can’t drill down and see the benchmarking data from the 15 companies just like mine, the association should have made this study more robust,” members say. We think, “man, we killed ourselves to get as many responses as we did, this member should go out and recruit more respondents like her.”

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We Should Value Members Who Value the Association the Most

Smooth The Path

Welcome everyone but partner with the best members. We can use our data to figure out who our very best members are. Then we can use our data and other methods to get member insights and find out what is common between them, what their problems are, what their goals are and what their needs and preferences are.