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Association Brain Food: 11.1.24

Reid All About it

Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. More info/register.

Revenue 258
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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Leverage Data to Drive Member Engagement. Learn how to increase meeting attendance, boost revenue and lower marketing costs, maintain relevance with your members, and overall improve the member experience.

Tucson 262
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Association Brain Food: 7.5.24

Reid All About it

Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. You’re more likely to attract and keep members with either a combination or tiered membership structure. Do You Trust Your Member Data? Board development. Workplace challenges.

Strategy 270
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Four ideas from the retail world for your association’s member service

Nimble AMS

If you think about it, we tend to frequent stores that make things easy on us and provide us with a great customer experience. The same goes for your members and your association. In the latest State of the Connected Customer report, Salesforce found that consumer experiences fall significantly short of customer expectations.

Discount 133
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Why Just One Kind of Member Research Isn’t Enough

Associations Now

Mike Verbanic, director of member experience at the Construction Financial Management Association, has learned this balance first hand. When he took on that job about four years ago, most of what the organization thought it knew about members were “gut hunches,” he says. Please share your experience in the comments.

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Study Holds Key to Association Member Engagement

Smooth The Path

The planning method you use, how you define a new member, and the tactics leveraged all play a role in success, and the study is packed with these insights. The report will be coming out in January. By taking the survey, you will also be put on the list to get a copy of the study’s report the moment we publish it.

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Many Organizations Accidentally Ignore New Members

Smooth The Path

I had a half hour before my next meeting, and I spent the time browsing the association’s website looking at their events, research reports, and online community. My first-year member experience lines up with many other new member’s experiences according to member research.