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Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Now you’re saying, “but Marisa…reporting is the hard part.”). Take Your Marketing Reporting to the Next Level. But it doesn’t have to be! Be Consistent.
Your associ ation should consider adopting AI because it can help you exceed member expectations and boost recruitment and retention efforts. Keep reading to learn more ways AI can help your association provide an excellent memberexperience and offer c ompetitive member benefits. . Improve member services.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Per the report, most associations are in the discovery or planning phase of AI adoption. Gen Z and events. More info/register. Host: ASI Tue 2/25 at 11 a.m.
How associations can innovate a nd improve the memberexperience To become an innovative association , you’ll want to address and solve problems at your organization as they arise. Boost member service efforts by investing in AI chatbots. With a modern AMS, you can offer an innovative shopping experience for your members.
So, how can an association recruit and retain staff in this job seeker’s market? . Here are three tips to embrace a modern association management software and increase staff recruitment and retention at your organization. . Discovering the best technology for your organization can make or break an employee’s experience.
The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Come with a curious mind, participate in a live Q&A, and leave with real-life examples and tips you can modify to tackle your most challenging recruitment dilemmas.
Memberrecruitment. Mary Byers explains why you need one (at least) and what questions will help you identify your competitive advantage overall and for different member segments. Can you pinpoint your associations competitive advantage(s)? Day One Agency suggests not believing the headlines about Gen Z. More info/register.
According to the Community Brands 2022 Association Trends Study , member priorities have shifted to tangible, personal benefits. 47% of membersreport joining an association for certifications or credentials and 45% say they chose an organization for job opportunities. . Use your data. Learn more.
Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. More info/register.
Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized memberexperience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive memberexperience.
Ah, member retention. In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how you’re doing on paper.
The goal: Every year, bringing in new members is likely to be on your association’s list. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. How community helps: Appeal to the next generation of members with a modern community experience.
Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. How Well Do You Know Your Members? Challenge your understanding of your association’s members.
While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Because of this, Yello reports 46% of Gen Z members have applied for an internship or a job via a mobile device.
To deliver a member-centric experience at your organization, you’ll need the right technology. Consider adopting modern association management software (AMS) to drive memberrecruitment. An AMS is an invaluable tool to optimize your operations and boost memberrecruitment and retention. .
TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. s 2024 Association Economic Outlook Report , is optimistic. Benchmarks for Success Dive into Higher Logic’s most recent association email, community, and memberexperience survey data benchmarks.
Organizations that choose a CRM invest for the following functionalities: Lead management Contact management Reports and analytics Process automation Artificial intelligence What is association management software ( AMS ) ? Leverage your data to deliver a personalized memberexperience and improve engagement.
How can you continue to attract new members to your organization? For large associations and labor unions, membership recruitment is a never-ending project. What strategies will you use for recruiting new members? And what tactics will you use to achieve your recruitment goals? So, how do you increase membership?
. – Mastering Year-End Reporting: 5 Tricks and Treats for Advocacy Teams It’s important to show your leadership team, board, and members or clients what you’ve accomplished in the past year, but it’s even more important to connect past success to future plans, especially with a tumultuous election year ahead. More info/register.
According to the Community Brands 2022 Association Trends Study, 49% of individuals reported their top member benefit was their organization’s Code of Ethics. . If your organization is looking to recruit new members and retain existing members, you’ll need to invest in your Code of Ethics.
Membership recruitment is a never-ending project. Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. As members go out the back door, you must keep new ones coming in the front. Get it now.
And don’t miss our free toolkit for an essential guide to Generation Z: Association Toolkit | Member Retention & Recruiting. Gen Z 101: Five facts to attract more members to your association. Why attracting younger members is crucial for association success . Five tips to improve your connection with Gen Z members.
1 Notably, 70% of Millennials report feeling very or extremely confident, 2 a testament to the belief in the industry’s strategic direction and innovative initiatives A Year of Growth: Associations Poised for Financial Gains in 2024 The financial forecast for associations in 2024 is decidedly optimistic.
Leveraging modern technology also makes it easier to recruit and retain staff at your association. Custom software inspires a negative memberexperience. Your members chose your organization for your excellent member benefits. Your members chose your organization for your excellent member benefits.
According to Salesforce research, innovation is necessary as member expectations continue to evolve. In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . But how can your association adapt to changing member expectations?
The Community Brands 2022 Association Trends Study has also noted this trend, reporting half of all professionals say their IT budget will increase over the next year. In a post-pandemic world, Gartner reports traditional fixed IT budgets aren’t working. Doing so will help provide great member value, enhancing the memberexperience.
When it comes to delivering superior memberexperience (MX), association professionals know how important it is to invest in technology that drives member loyalty. What values do members prioritize at their associations? Here are the top five member priorities to get you started: . Code of ethics. Download now.
However, of the association professionals who said they plan on increasing their IT budget, 72% report they feel technologically prepared for the future. How does your association compare? A boost in member engagement. With quality reporting, you can stay on track to exceed your goals and increase your ROI.
Community Brands research found that nearly half of association members have used their organization’s online community. Unlimited access With Nimble Communities, your members can contribute and collaborate using any compatible device. Empower members to connect, learn, and engage with a customized mobile app.
Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. After collecting and synthesizing the data, he’ll share a report summarizing the ideas submitted. Engagement boxes. Host: Fridays@4.
By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Improve Your MemberExperience with Smart Data Management. Host: ASAE.
So, be sure to include examples of how the new technology will help to create staff efficiencies (for example, through process automation that automates manual processes) and help staff make more informed business decisions (for example, through dashboards and reports). Engage members year round via an online community .
Your association and chapters vie for your members’ attention and time, so how do you become membership partners instead? Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at memberrecruitment, engagement, and retention. How Well Do You Know Your Members?
MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership trends. Membership budget. Membership engagement. Your AMS should be the utility player on your membership team.
Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Presenter: Chris Bonney, vice president of client experience, Vanguard Technology. Membership Recruitment and Renewal Strategies. Host: AssociationSuccess.org.
Business intelligence + reporting/dashboards? . Online member portal/community?. Association-specific templates for email communications, processes, dashboards, reports, and more? . Or use these insights to provide products, benefits, and content that members value most to boost member satisfaction and retention. ?.
Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the memberexperience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals!
Recruit more members . Improve member engagement . Increase member value . For example, “To support our objective of growing our existing online community in 2022, we will recruit 500 more active online community members by adding a section about the online community to our new member onboarding emails.”.
Many associations choose a CRM platform and an AMS to track member interactions, streamline membership processes and payments, gain insights on membership trends, and enhance the memberexperience. Salesforce is the leader in CRM and service, making Salesforce CRM an ideal platform for a modern AMS.
Modern software is also key to enhancing the memberexperience, boosting retention, and attracting new members. When you choose software designed for associations, you’ll be ready to offer flexible membership models and add value for members. . Is your LMS adding member value and keeping up with your learning program?
With 2023 fast approaching, i t’s wise to reflect on t he state of your association and overall memberexperience. During the past year, d id your organization experience disruption in the form of a shrinking budget or a smaller staff? If so, you’re not alone ! Online community. Career center solutions. Automation.
Leveraging modern software at your organization can help you provide an excellent memberexperience and ensure you remain a valuable member resource. With a superior memberexperience, your association can increase member acquisition and grow revenue. Personalize memberexperiences.
In Tableau’s Building Data Literacy Guide , 80% of employees report they’d stay in their job if they were trained in technology. B oard members. Keep your board members in the know with data insights delivered directly into their inbox. First , have staff creat e reports and dashboards with simple point-and-click actions.
Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable MemberExperience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. 1 CAE credit. . –
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