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The report also shares AI policy samples and discusses AI use, barriers to adoption, and potential use. GrowthZone explains how to drive members to your community platform. Per the report, most associations are in the discovery or planning phase of AI adoption. Trade show floor decisions. Making a case for conference attendance.
Like many associations, they did not have a 100 percent renewal rate, but were hesitant to utilize the marketing tools that were available but unfamiliar to them, for fear of making a mistake that would negatively impact the memberexperience. Getting in touch with members through automation.
M embers couldn’t pay their dues , n ew members couldn’t join , and no one could participate in your online community. Your association would see a decline in member engagement , retention , and recruitment. Pilot customer sandboxes, populated with sample data. Tens of thousands of automated regression tests.
With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. TECH TIP: Use Nimble Communities to drive your online member community and encourage conversation around industry thought leadership by posting ungated content for further discussion.
Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Hear about key trends concerning digital transformation and technology, event models, memberexperience personalization, and evolving membership models. More info/register.
Recruit your board. When you start an association, board members play a crucial role in your association’s growth and success. Your board members should have varied but specific skill sets and experience that can help you achieve your association’s goals. Recruit your staff. Start recruitingmembers.
The more you’re listening to your members and improving your memberexperience , the more you’ll see better results year after year. And who doesn’t love that?
They suggest putting an emphasis on year-round content, networking and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course. Membership course.
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