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If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable memberexperience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.
3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members. Events and conferences are powerful tools for associations.
The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Learn about strategies for leveraging non-dues revenue opportunities strategically. More info/register.
Craig Guillot, a fellow freelance writer, explains why human writers are superior to ChatGPT and other AI tools. Ill add one more reason: many writers have been in your clients (or members) shoes. They truly understand your target audiences experiences and emotions. An AI tool cant replicate that. 1 CAE credit.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional memberexperience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members.
How Cross-Team Collaboration Can Unlock Untapped Revenue Breaking down silos between departments can unlock hidden revenue potential, drive engagement, and future-proof your associations financial health. Learn how to foster cross-departmental collaboration to create new revenue opportunities. More info/register. CAE credit.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Education revenue. 1 CAE credit. Host: Tamsen Webster, author of Say What They Can’t Unhear Wed 11/6 at 12 p.m. More info/register. . 1 CAE credit.
Achieving this goal is easier said than done without effective tools, but it’s a common core objective among associations (for good reason). It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage.
Learning Solutions Advisor, and Dr. Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance memberexperiences, and unlock new opportunities for growth. CAE credit. More info/register. More info/register.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Discover new tools that can reduce time-consuming activities and unlock pockets of growth. Luke Burgis [A revealing one to ponder.] Tax reform threat.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
According to the Community Brands 2022 Association Trends Study, members are more likely to be satisfied and invest in their organization if it’s an early adopter of technology—but less than 20% of association professionals feel very technologically prepared for the future. How innovative technology builds member loyalty.
Is improving the memberexperience one of your most vital organizational priorities? According to the latest Community Brands Association Trends Research , 53% of association professionals report that enhancing the memberexperience is their most important business objective. If so, you’re not alone.
When our organizations are guided by end-user feedback, we’re more effective, we create more satisfied members and customers, and ideally, we increase our revenue. Picture sending your customers and members to your “Ideas Portal” within your community, where they can share their suggestions. Interested in learning more?
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
The latest Association Trends Study found 55% of association professionals prioritized enhancing the memberexperience with a technology purchase. Other important priorities included improving the efficiency of business processes, attracting new members, growing revenue, and improving efficiencies through automation.
James Young at Product Community shares ten revenue-generating product ideas. Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. How Well Do You Know Your Members?
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. And that can ladder up to your growth and revenue. So what is memberexperience and why does it matter? What is memberexperience?
With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. Engagement tools can help you show how valuable your association membership truly is.
Built on Salesforce, Nimble AMS provides powerful tools for member management. To empower associations to create exceptional online experiences for members and stakeholders, Nimble AMS leverages Salesforce Experience Cloud. Responsive and interactive UI. Access to Salesforce data and services. Download now
Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized memberexperience that meets them where they are in their careers, and positions you to grow together. Tip: Tap into tools that support the collection of comprehensive member data. No, probably not.
From managing members to organizing events, there’s no shortage of work to do. The right software and tools can help you clear that plate and find a wide range of benefits for your association. These tools can help you minimize busywork, grow your membership with intelligent tech, straighten up your finances and much more.
Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.
Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” What are the latest tools and how might they help us navigate change? Get tools on how to prepare and execute a salary negotiation. Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. CAE credit.
For most associations, membership dues represent the single largest source of revenue. So, it’s probably not too surprising that the 2021 Association Trends Study shows that those who work at associations see increasing membership and improving member retention as their top two most important activities in the coming year. .
Tech Tools to Make You Immediately More Productive. Hear about 20+ helpful freemium, low-cost, and game-changing solutions out there to make your job easier—tools that can automate your workday and make connecting online easier. Tips to Extend Your Event’s Reach and Revenue. Leverage Data to Drive Member Engagement.
Give Chapters the Tools They Need to Succeed. Asking chapters to engage members and get results without the proper tools isn’t productive. Provide chapters with the tools they need to win new members and motivate current members to participate. Generate Revenue through Digital Advertising.
The Future of (C)TV is Now In the past year, premium CTV platforms have seen a staggering number of new developments and tools that evolved the channel into the performance marketing powerhouse it always promised to be—while still making it easier than ever for brands of all sizes to get in on the action. . 1 CMP credit. More info/register.
A powerful AMS helps your organization streamline its internal processes so that your leadership and staff can focus on the memberexperience. Engaged members will renew their contracts and recruit colleagues who help your organization grow and support your mission.
He also addresses ethics and transparency concerns, AI policies, and “shadow” AI tools. Peggy Hoffman of Mariner Management says, “The traditional volunteer model—long terms, rigid roles—isn’t resonating with today’s members. Video marketing. Volunteers. Host: Community Brands Tue 9/10 at 12 p.m. 1 CAE credit. . – More info/register.
Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters member engagement. Understand how data can reveal authentic member voices and drive impactful decisions. 1 CMP credit. More info/register. More info/register.
The weekly list of free educational events and resources for the association community… Self-assessment tools/programs. WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies.
Find out how they are pivoting to engage their 7,000 members and rethink their meetings. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Now is the time to be flexible, adjust your sales outreach efforts, fine-tune sponsor and customer value and expectations, and discover new revenue streams. More info/register.
They can deliver valuable training for both new and experienced professionals through easy-to-access and effective online tools. Unfortunately, not every LMS has the tools associations need to provide the professional development that many industries are missing. Course Creation Tools. Choosing the Best LMS Software.
There is no one-size-fits-all package of tools on the road to success. When that time comes, The Community Module Guide will map you in the direction of the right tools to support your goals. When that time comes, The Community Module Guide will map you in the direction of the right tools to support your goals. From there….
Look for an LMS that makes it easy to create credentialing and certification programs to help your members advance their careers and your organization diversify your revenue. Your platform should offer robust reporting insights so you can discover how your members engage with a course and how you can improve outcomes.
Katie Johnson, General Counsel and Chief MemberExperience Officer, National Association of REALTORS®. The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. 5 Ways to Enhance the Modern MemberExperience. More info/register. More info/register.
However, if improving the memberexperience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best memberexperience product to achieve your specific objective.
Fri 4/19 at 1 p.m.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events. The secret might lie with those who have already been part of your journey—your lapsed members.
Revenue and income diversification goals that detail specific profit margin targets, projected or desired growth, and income streams you must support or add. Existing or expected technology integrations that improve staff efficiency, memberexperiences, etc. ● Eliminate any tools or subscriptions you aren’t using to save money.
This is why including advertising on your website through tools such as banner ads – but only from companies that have been fully vetted and researched for integrity and true member benefit – can be a win/win for your association’s revenue stream and also beneficial as value-added services for your members.
This is why including advertising on your website through tools such as banner ads – but only from companies that have been fully vetted and researched for integrity and true member benefit – can be a win/win for your association’s revenue stream and also beneficial as value-added services for your members.
Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud. Chapters and Affiliates: For the “Swing” in Your MemberExperience. What if we envisioned chapters to be a concrete way to experience the association? 8 Common Myths of Event Design, and the Tools You Need to Get It Right. . –
76 percent of members join an association as a student, recent grad or within the first 5 years of employment. ?. Younger members’ technology expectations are shaped by their consumer experiences. Millennial and Gen Zers connected with mobile devices at an early age and used online tools throughout their education.
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