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Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Im happy to feature it as long as its not product-centric. Fri 2/21 at 1 p.m.
.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
It covers strategy, tactics, technology, AI and more in a post, not a download. New online communities offer fresh perspectives about member meetups for associations to consider. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. Content strategy.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Memberexperience.
Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. Join us as we break down the differences between both processes, and the strategy and technology that fuels both efforts and learn how to identify what association marketers need to focus on. Tue 5/11 at 1 p.m. Wed 5/12 at 1 p.m.
Nate Silver talking about the troubling journalistic standards lately at the NY Times, Washington Post, BBC, AP, and other legacy media outlets) You never grow old at the table Skip down to the list of free educational events if you prefer takeout. (Marc Zao-Sanders, Harvard Business Review ) It’s easy to screw up on breaking news.
Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud. Chapters and Affiliates: For the “Swing” in Your MemberExperience. What if we envisioned chapters to be a concrete way to experience the association? Location: online and Washington DC. Presenter: Proof Strategies.
Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. Leverage Data to Drive Member Engagement.
Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Recharge your MemberExperience. Member value propositions are rapidly changing from expectations to experience-driven experiences.
Are you an association content strategy professional—or wannabe? And, once you have that budget, check out the ultimate guide to content marketing strategy from SEMrush. Learn how to create and enforce a meeting code of conduct (or ensure your existing policy has real teeth), and strategies for communicating the policy.
The direct connection between engagement and retention means that a customized memberexperience, with digital, personal touchpoints is no longer a nice-to-have: it’s a must. Volunteers & Industry Partners Behaving Badly: Strategies for Managing Relationships (Washington DC Idea Swap). Location: Washington DC.
. – Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Hear about industry trends and fresh ideas to inform your sponsorship strategy. Solving with ACE: A Design Thinking Experience (Washington DC and virtual). Location: Washington DC and virtual. Location: Washington DC.
Chapter Roundtable in Washington DC. and how to get the right statistics to prevent national and chapter level members from leaving. Location: Washington DC. – Association Palooza VI (Washington DC). Location: Washington DC. Hear our panelists share their experiences in fighting this battle.
Get some fantastic insights and discover what you need to know to create an effective and successful marketing strategy under GDPR. Member Retention Best Practices: Keeping Members Around for the Long Haul. Presenters: Dick Wilson, Data Governance Expert, and Vikas Arya, Principal of Strategy Execution. Host: WorkCast.
. – Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Hear about industry trends and fresh ideas to inform your sponsorship strategy. Data Segmentation and Its Huge Impact on the MemberExperience. – How to Personalize the MemberExperience. Thu 5/16 at 12 p.m.
I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Do you have a plan in place to keep your members coming back to you – for content, peer networking and to take action? Chapter Roundtable in Washington DC.
Forget inspiration: try these six strategies to fill your editorial calendar. Wed 7/10 at 8:00 a.m.* – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC). Location: Washington DC. Organizer: ASAE Greater Washington / National Capital Community. (Randy Schekman, Scientific American ).
Innovation today is moving at light speed and to deliver a world class memberexperience your association needs to be able to leverage a strong platform to take you there. Host: ASAE Greater Washington/National Capital Community. – Managing eLearning: Strategies for Impossible, Never Done Before Projects.
Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. It is no longer a weird experiment in some back room with a tiger team.” Location: Washington DC. Content marketing.
Learn what communication channels have the highest impact with your members, how your members are interacting with your organization, and ways to create a meaningful dialogue with your members. Presenter: Amanda Myers, director of memberstrategy, Abila. Location: Washington DC. Location: Washington DC.
Learn what communication channels have the highest impact with your members, how your members are interacting with your organization, and ways to create a meaningful dialogue with your members. Presenter: Amanda Myers, director of memberstrategy, Abila. Location: Washington DC. Location: Washington DC.
Webinar | Think Bigger: Your Customer Community Strategy Could Be Doing More. For example, in under two minutes each, you can get a great visual lesson on the following topics: Watch | Member Retention Strategy. Watch | Member Focused Events. Webinar | Inherited a Community Site, Now What? Webinar | Google Analytics.
Chapter Roundtable in Washington DC. and how to get the right statistics to prevent national and chapter level members from leaving. and how to get the right statistics to prevent national and chapter level members from leaving. Location: Washington DC. Locations: Washington DC and online. Host: Wild Apricot.
One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and memberexperience. explains the basics of AI (and its many cousins) and shows how AI can be used to help members develop an association habit. Exciting times!
– Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC). Learn how to leverage chapters as a channel to reach new audiences, tap into (and boost) chapters’ unique ability to provide community and optimize the memberexperience, and leverage chapter experiences to drive community influencers.
Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. Presenters: Chris Bonney, VP of Strategy, Gulo.
Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Hear strategies for addressing challenges you might face in your public affairs program and how to get more bang for your lobbying buck.
WBT Systems provides strategies for offering professional development as an employee retention tool. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships. Location: Washington DC. Employee retention. Non-dues revenue partners.
His insight should help you improve the subscriber experience at your organization. They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. We need a new roadmap to engage members now and in the future. Sponsorships.
Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? I’m happy to feature it as long as it’s not too product-centric.
MemberSuite recommends a member-first approach to your association’s email strategy. Should suppliers be members ? Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Absolutely not? 1 CAE credit. 1 CMP credit.
MemberSuite identifies these opportunities, because that’s what they are, so you can provide a complete event experience like no other. Strategy as currently practiced rarely emphasizes the importance of community.” Gaining a Competitive Edge with Content Strategy (Washington DC). Location: Washington DC.
WBT Systems suggests strategies to reverse the decline in virtual and in-person conference registrations that many associations are experiencing right now. Member/customer engagement. With this strategy, you draw people into a relevant conversation, identify their goals or needs, and respond appropriately—at scale, not individually.
The Nimble AMS team will see you at AMS Fest 2022 on November 16-17 in Washington, DC. We can’t wait to reconnect with members of the association space and show off all Nimble AMS can do for your organization. Reflect on your old software and create a strategy for buying new tech by asking the following questions: .
Hot State Tax Topics for Nonprofits (Washington DC and online). Location: Washington DC and online. Learn how to take full advantage of the end-of-year fundraising rush, improve your online fundraising strategy, and surpass your goals with actionable and digestible tips and tricks. Location: National Harbor MD.
Associations Trends Talk: Growth-Focused Pricing Strategy. Association membership models and pricing strategies have shifted with changes to the value of participating in-person, remotely, or both. Presenters: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, VP of Sales, Association Analytics. Host: PCMA.
Hint, it has a lot to do with their course design strategy. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. WBT Systems found out how they managed to pull that off so quickly.
Innovation today is moving at light speed and to deliver a world class memberexperience your association needs to be able to leverage a strong platform to take you there. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Mon 7/18 at 12:30 p.m.
Future of Meetings: Creative New Strategies from Hotels, AV Companies & Design Agencies. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Fri 6/5 at 12 p.m. 1 CMP credit.
The memberexperience. Too much has changed in our world to keep assuming the memberexperience you provided pre-pandemic is the experience your members and prospective members want, need, and expect now. MemberSuite suggests how to reevaluate the memberexperience and apply what you learn.
Host: MeetingsNet Speaker: Angie Senter, Adjunct Faculty, Washington State University Wed 6/7 from 10 a.m. Learn how integrating culture, strategy, and execution can make things happen in associations that are, frankly, long overdue—like being wildly profitable, attracting the best talent in the world, and being nimble and agile.
They explain how these factors affect the memberexperience, how the AMS market is changing and what to look for in an AMS. Location: online and Washington DC. Hear about strategies and tactics designed to help bridge the generational divide as it relates to working remotely. Quick hits. Kevin Kelly ). More info/register.
. – Ascend Author Talk: A Conversation with Amith Nagarajan (Washington DC) Let’s get together to talk about AI for Associations specifically through the lens of Amith Nagarajan’s new book, Ascend: Unlocking the Power of AI for Associations? Location: Washington DC. More info/register. . Host: ASAE Tue 7/11 at 12 p.m.
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