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orgSource Digital Trends Survey highlights the essential strategies associations need to thrive in the coming years. At.orgSource, we specialize in helping organizations like yours leverage these strategies and prepare for the future. Track these metrics over time to adjust your strategy as needed. Our recent.
The key is being deliberate about the types of prospects you’re trying to reach and processes you’re using to try to convert them into new members. Target new audiences – We focus on memberexperience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?
In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two whitepapers, one an introduction to AI for associations and one on developing an AI strategy. The secret might lie with those who have already been part of your journey—your lapsed members. .
If you only use ungated content, you can’t capture leads and track potential members who might wish to join your association. Gated content, like whitepapers, e-books, templates, or webinars, is hidden behind a form fill-out. The bottom line is you’ll need to diversify your content offerings to provide additional value. .
In a new report, the tech firm Abila says software integration, consumerization of membership, and education evolution will be focal points for association strategy in the new year. Additionally, the Membership of Things really will force many organizations to re-evaluate their member engagement strategies.”. v=KIM9MDWn8F4.
If you don’t, your redesign could fall flat, or worse, chase valuable members and prospects away. So don’t start redesigning your website until you’ve evaluated these five redesign components and how they will impact your association’s growth, strategies, and members. eBooks, whitepapers, research, and other offers.
When you’re looking to link with tools like career centers, event services, an LMS or some other type of integration, your data strategy will play a role. You can use data to reach your target audience, understand your members’ needs and encourage better response rates.
In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. A fee of $360 per year is a colossal step-change away from free so that I can see which of my tweets is performing best.
Are you looking for strategies to increase non-dues revenue? As you create a content strategy for your continuing education program, be sure to capitalize on the ample opportunities for your association to succeed and thrive, helping you drive non-dues revenue. You’re not alone!
If you’re not a journalist, here’s something you might not know about the typical article you read (or video, report, or whitepaper—”content,” if you must): It’s an iceberg. “That’s sort of part of our enhancement strategy, to do a check-in.” Remember the value of cleanup. .
Advanced AMS solutions keep track of data and metrics generated by your various association management tools and member-facing outlets, providing all the information needed to formulate intelligent strategies for upcoming events or campaigns. Data for smarter marketing and engagement strategies. 360-view of member engagement.
Ill add one more reason: many writers have been in your clients (or members) shoes. They truly understand your target audiences experiences and emotions. Online learning strategy. Joanna Pineda of Matrix Group International describes strategies for mitigating the membership cliff. Membership strategy. 1 CAE credit.
In a whitepaper titled “ Innovate the Lean Way ,” Spark Consulting’s Elizabeth Weaver Engel, CAE, and National Council of Architectural Registration Boards information systems director Guillermo Ortiz de Zarate point out that boards will pay lip service to high-risk initiatives without actually making them happen.
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