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Do staff regularly conduct memberresearch? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But memberinsights are hard to come by. Members are busy, and likely they will continue getting busier in the future.
Member workplace challenges. This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. . Ok, and then what? 1 CAE credit.
One unusual process they’ve recently started caught my ear. They created a few formal channels for staff members to submit their great ideas (this is not so unusual). If it is put into the new product process the submitter knows why, when and how. How does this apply to memberinsights?
In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. Based on this input we outlined two goals for the research project: Understand member’s current challenges.
Feedback from systemic issues are usually complaints based on problems created by ineffective processes, systems, platforms, rules, or people. ” There’s no sense in spending weeks fixing the registration process if just one member out of thousands feels that way. .” Not every view is shared by every member.
Related: Members need association help when they face change or start something new. The award-winning process for association innovation. Did you know that member surveys can be risky? The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.
Our community is in the process of developing virtual conference etiquette. During online events, we can capture all of that amazing, juicy, interesting data and use it to increase the knowledge in the community. Related: Priming people for participation. A prediction for the conferences of the future.
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