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Member workplace challenges. This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. Ok, and then what? 1 CAE credit.
As a memberresearcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. If they had the solution their problem would not be a problem any more.
If it is put into the new product process the submitter knows why, when and how. How does this apply to memberinsights? So often we ask for member’s thoughts, ideas and opinions but never loop around to let them know the outcome. So often members ask, “will I get a copy of the final report too?”
The problem with being disconnected with members is we may focus on the wrong strategies, develop the wrong new products or services or send out marketing messages that just don’t hit the mark. Might your association be out of sync with members? A new way to think about why member join. Get back in sync.
Rather than feeling like I was wasting time in meetings, I felt like this productively launched my time at the organization. Whenever I started a new job, I would schedule one-hour meetings with my colleagues to learn about the organization, their job, their goals, and how I could help them.
Once we know what their problems are, we can select one problem that is important to members but also one that we are equipped to solve. While solving the problem we may find we are innovating new programs, content, products and services. When we launch these new innovations we improve that value equation.
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