Smooth The Path

JANUARY 28, 2020

Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. Members are busy, and likely they will continue getting busier in the future.

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Reid All About it

NOVEMBER 1, 2024

Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Member workplace challenges. 1 CAE credit.

Revenue 258

Revenue Education Arlington Committee 258

Smooth The Path

DECEMBER 21, 2015

As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. We have got to ask our members. With this I wholeheartedly disagree.

Member Research 94

Member Research Survey Products Technology 94

Smooth The Path

JULY 30, 2020

Recently I took the chat data from a virtual presentation that I gave about new member onboarding programs, analyzed it, and wrote a research report out of the insights. What member feedback to keep and what to toss. Announcing an entirely new methodology of member research.

Member Research 78

Member Research Video Report Technology 78

Smooth The Path

JUNE 30, 2016

Related: Members need association help when they face change or start something new. Did you know that member surveys can be risky? The award-winning process for association innovation. The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.

Innovation 74

Innovation Survey Process Member Insights 74