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Hailey Mensik at WorkLife writes about ping fatigue in the workplace and how it hurts productivity. Members rely on you for information and education, but limited resources prevent associations from being the content machines of members dreams. Im happy to feature it as long as its not product-centric. Team messaging.
Product development. She also shares examples of companies who built successful products but lost sight of what made them great. Im happy to feature it as long as its not product-centric. Joan Westenberg found the formula for making something people give a s**t about. Microlearning. Fri 2/7 at 12:30 p.m.* Wed 2/19 at 2 p.m.
The decisions of B2B buyersprospective customers/clients or association membersare driven more by emotional factors, such as trust and likeability, than product features. Im happy to feature it as long as its not too product-centric. Young, PhD, Founder & Chief Learning Officer, The Product Community Tue 12/10 at 12 p.m.
The Rise of Generative AI in Content and Engagement 2024 Trend : Our survey revealed that generative AI has quickly become an essential tool for associations, enabling them to personalize interactions, streamline content production, and enhance engagement.
I’m happy to feature it as long as it’s not too product-centric. Hear how to design personalized communications and targeted campaigns to enhance member engagement, create valuable content to establish industry authority and influence, and evaluate memberinsights to refine strategies and ensure continual improvement.
I’m happy to feature it as long as it’s not too product-centric. Keeping It Real with How Associations Get New Members and Sponsors Hear how to leverage the power of demand generation to streamline your association’s marketing efforts and supercharge the growth of new business. Fri 11/1 at 1 p.m. 1 CAE credit. More info/register.
Im happy to feature it as long as its not product-centric. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit? Let’s discuss special member-only perks and strategies that really boost engagement. Fri 1/10 at 12 p.m.*
Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. I’ll be happy to feature it as long as it’s not too product centric.
Strategies for getting out of a negative thought spiral and into a more productive state of mind. I’ll be happy to feature it as long as it’s not too product centric. Learn how to keep the conversation going post-event and uncover the content your members want and need. Quick hits. How to explain your idea in 30 seconds or less.
I’m happy to feature it as long as it’s not too product-centric. Renewals Reinvented: Leveraging MemberInsights for Greater Retention Learn how to use member data to supercharge your renewal strategy. Ensuring your products are effective and of high quality is of paramount importance. So What Is CRM Anyway?
I’m happy to feature it as long as it’s not too product-centric. Host: Brain Aware Training Speakers: Justin Reinert, VP of Partnerships, and Heloisa Vila, Director, Product & Learning Experience, Brain Aware Training Thu 8/15 at 12 p.m. Ensuring your products are effective and of high quality is of paramount importance.
I’ll be happy to feature it as long as it’s not too product centric. Vasan Selliah, MemberInsight and Engagement Manager, CSAE. Beth Arritt, Product Marketing Manager, Higher Logic. Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board.
Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Member engagement – you can identify what products and services your members are interacting with to help increase engagement. Ask, “Do you want better memberinsights to inform strategy?”
Hear about the top data- and research-backed email productivity tips for marketers and entrepreneurs to give you the resources to spend less time on email and more time growing your business. – Overview: Using Digital Metrics to Gain MemberInsight. Info/register. Presenter: Chris Cichon, Marketing, Boomerang.
At AMS Fest 2023, you can see 22 AMS product demos and ask questions directly to the product vendors. What do product upgrades look like for this solution? The product mirrors the Salesforce approach to upgrades, which includes three product releases per year to ensure you can quickly take advantage of new functionality.
I’ll be happy to feature it as long as it’s not too product-centric. – Using Marketing Automation for Greater MemberInsight. Not to fear however, you can compile the overwhelming amount of data into one place and allow your association to more deeply connect with users and gain memberinsight. 1 CMP credit.
Xperience 2022, a virtual event spanning March 21-23, showcased special guests, key industry trends, inspiring stories, networking opportunities, and the latest in product innovation. Nimble AMS featured 15 breakout sessions at Xperience, in addition to multiple demo opportunities and a product roadmap presentation. .
He describes how they got going in this new direction and ended up with a successful new product. I’ll be happy to feature it as long as it’s not too product-centric. But with a dash of creativity and the right product selections, you can check off all the boxes with just your furnishings and decor. Seasoned professionals.
I’ll be happy to feature it as long as it’s not product-centric. Learn from real-world case studies from organizations who integrate, automate, and coordinate systems like marketing automation, online communities, and their AMS for improved memberinsights and reporting. good data for every stage of the member lifecycle.
I’ll be happy to feature it as long as it’s not too product-centric. Matt Wasowski, New Business and Product Development, Events, SAE International. Presenters: Alyssa Peltier, Senior Manager of Event Marketing, and Brock Moreau, Product Marketing Manager, Cvent. Fri 2/11 at 12 p.m.* – Mindful Networking. More info/register.
The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging memberinsights and AI to develop tools to better serve its audience. Some of it will be new tools, some of it is evolving existing tools,” Brooks-Woods said.
I’m happy to feature it as long as it’s not too product-centric. Typical measures of member engagement—such as email open and click-through metrics, social media interactions and website visits—are indicators of general activity, and not necessarily true member engagement. CAE credit. 1 CAE credit. More info/register.
If it is put into the new product process the submitter knows why, when and how. How does this apply to memberinsights? So often we ask for member’s thoughts, ideas and opinions but never loop around to let them know the outcome. Related posts: The members we should focus on.
I’ll be happy to feature it as long as it’s not product-centric. Tue 3/26 at 8:30 a.m.* – Improving Member Engagement (Coffee Talk – Alexandria VA). Your focus is on your members and it can be challenging to compete for their time. good data for every stage of the member life cycle experience. More info/register.
It has an 80% peer-to-pee response rate, strong advocacy for its industry, daily digest emails with no option to opt out, and uses memberinsights for new products and services. Example : NJCPA makes sure its community and organization are intertwined. Growth matters: build trust through social capital.
Here’s an unpopular view: association staff should focus most on those members who value the association the most. They know the customers or consumers who get the most value from their products and services and they lean heavily into this group. Welcome everyone but partner with the best members.
We’re focused on launching a product to bring revenue into the association, the problem is this may not be a product our members find of value. They focus even more on what is best for the association and not on what is best for members. We hope the new offering will save us.
Member feedback helps the new change or product reach its fullest potential. At first, feedback may sound like criticism and criticism may seem like feedback but they are worlds apart. Feedback will help you work the kinks out of the offering. Feedback helps you iterate to make improvements.
The site and related app are the latest regulatory-focused effort by the meat association, which has assisted its members with information on rules and regulations since the 1940s. Department of Agriculture’s Public Health Information System.
Rather than feeling like I was wasting time in meetings, I felt like this productively launched my time at the organization. Whenever I started a new job, I would schedule one-hour meetings with my colleagues to learn about the organization, their job, their goals, and how I could help them.
When the association needed a new website a member lead the refresh. A member will be developing the association’s new member onboarding program. A team of members is putting together a new product plan. Why are the members of this association willing to do this?
The problem with being disconnected with members is we may focus on the wrong strategies, develop the wrong new products or services or send out marketing messages that just don’t hit the mark. Might your association be out of sync with members? Surveys like this illustrate the point [h/t Velvet Chainsaw].
Millennials are important but I do wonder if we are talking about this generation in the most productive way? They will be our association leaders. Their participation will determine the health of our associations. Millennials are digital natives and because of that their interest in associations is greatly diminished, or is it?
Each and every project goes through the same series of steps no matter if they are developing a product, tackling a service or user experience or even solving a big social problem (like bringing clean water to very poor rural areas around the world) and it can work for associations too. Wire frames can be created for websites and apps.
Once we know what their problems are, we can select one problem that is important to members but also one that we are equipped to solve. While solving the problem we may find we are innovating new programs, content, products and services. When we launch these new innovations we improve that value equation.
On one side, there are iterative smaller projects that are designed to improve existing member benefits, products and services. Channeling memberinsights, Amanda writes a weekly blog for association professionals at SmoothThePath.net or follow her on Twitter @SmoothThePath. Shrink the Risk. Find it at https://goo.gl/CGue2k.
I’m happy to feature it as long as it’s not too product-centric. She is an in-demand speaker for association leaders worldwide and is at the forefront of exploring how member and attendee engagement is rapidly changing. Host: Product Design Community *All events are online at Eastern Daylight Time unless otherwise noted.
Please send me (by Twitter or email ) the link to information about your webinar before Thursday, and I’ll be happy to include it in the following week’s list—as long as it’s not a product-centric webinar, sorry, I try not to list those. – Best Practices: Using Digital Metrics to Gain MemberInsight. Tue 6/7 at 12 p.m.
New member onboarding. Yes, but this one by James Young of Product Community has a different focus. He says, Great onboarding programs treat new members as contributors who have ideas and agency to help shape our collective future. Check out his ideas for welcoming, orienting, and connecting new members.
An effective onboarding experience helps a new member figure out how to take full advantage of their membership and increases the likelihood theyll renew. Becky Pierson Davidson describes the onboarding practices of for-profit product communities that you should steal for your new members. Membership renewals. 1 CAE credit.
I’m happy to feature it as long as it’s not too product-centric. Learn what they value most and strategies to help you improve your association’s member experience and deepen member engagement. Host: Higher Logic Speakers: Sarah Spinosa, Director of Product Marketing; Bekah Weidner, Sr. More info/register.
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