Associations Now

FEBRUARY 19, 2025

Enhanced member engagement. Addressing the entire member journey creates opportunities for deeper participation. Strategies for a Holistic Member Experience Several key components contribute to a seamless and engaging journey for association members.

Member Experience 98

Member Experience Member Insights Member Engagement America 98

.orgSource

JANUARY 7, 2025

Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and member engagement. Regularly update your strategy to reflect new trends and maintain relevance.

Innovation 88

Innovation Survey Strategy Technology 88

.orgSource

FEBRUARY 18, 2025

A proactive approach to security strengthens member trust and protects your organizations reputation. Creating a Flexible, Member-Centric Strategy To remain relevant, associations need a strategy that is both focused on member needs and adaptable to change. Waiting to adapt isnt an option.

Member Engagement 88

Member Engagement Strategy Survey Technology 88

.orgSource

DECEMBER 23, 2024

The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment. Many rely on basic reporting, leaving untapped potential in member insights and operational optimization.

How To 88

How To Survey Video Tools 88

Reid All About it

AUGUST 16, 2024

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Website hosting. There’s still hope! More info/register. Tue 8/20 at 1 p.m. More info/register.

America 264

America Strategy Content Social Media 264

Reid All About it

MAY 14, 2021

Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. Presenter: James Burron, co-founder and president of the Canadian Association of Alternative Strategies & Assets. Presenters: Bill Conforti, SVP of Strategy & Solutions, Association Analytics.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

AUGUST 9, 2024

Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Enhance Your Marketing Strategy With Signals and AI Signals and data provide insight into the buyer’s journey and help marketers identify, qualify, and convert customers. 1 CMP credit.

Cleveland 270

Cleveland LMS Press Release Content 270

Reid All About it

JUNE 11, 2021

Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. Shelley Willingham, VP, Business Strategy, The Diversity Movement. Staying away from the office.

Certificate 322

Certificate Revenue Technology Communications 322

Higher Logic

NOVEMBER 1, 2018

This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Digging into your community data can provide you with valuable member insights, which you can use to improve your member experience. What did you do differently that time?

Report 203

Report Tips Marketing eBook 203

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. Lifetime value – you can use data analytics to project the lifetime value (LTV) of members and you can break down the LTV by segments. This will help increase membership and revenue.

How To 169

How To Case Study Cost Revenue 169

Smooth The Path

JANUARY 28, 2020

When testing new benefits, do you ask for member feedback? Likely your organization puts some of these methodologies to use because you know that member insights are what powers great strategy, change, and marketing. But member insights are hard to come by. Because survey fatigue is real. What do you do?

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Reid All About it

OCTOBER 13, 2017

– Using Marketing Automation for Greater Member Insight. Not to fear however, you can compile the overwhelming amount of data into one place and allow your association to more deeply connect with users and gain member insight. – Keep Your Mission Moving Forward: Strategies for Succession Planning.

DC 150

DC Washington Content Tools 150

Reid All About it

JANUARY 13, 2023

Typical measures of member engagement—such as email open and click-through metrics, social media interactions and website visits—are indicators of general activity, and not necessarily true member engagement. Your Association’s Advocacy Tech Stack: Apps and Strategy for 2023. CAE credit. Host: UST Education. 1 CAE credit.

Revenue 39

Revenue Education Leadership Strategy 39

Smooth The Path

JANUARY 24, 2019

Have you got questions for your members? The post A Member Research Strategy to Consider appeared first on Smooth The Path. Get started with the qualitative, deep-dive method and then, if more information is needed, continue with quantitative.

Member Research 60

Member Research Strategy Sample Survey 60

Reid All About it

MARCH 22, 2019

.* – Improving Member Engagement (Coffee Talk – Alexandria VA). Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? good data for every stage of the member life cycle experience. 1 CAE credit.

DC 170

DC Arlington Washington LMS 170

Reid All About it

FEBRUARY 18, 2022

And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. See how associations are using a conversational approach to member communications: talking to “The Market of One” to gain member insights and drive action. CAE credits. Host: ASAE.

Content 39

Content Tips Strategy Marketing 39

Reid All About it

FEBRUARY 11, 2022

Strategy development and facilitation are not the same thing. What does strategy even mean right now as the conditions in which we do business continue to shift? Shane Feldman, CEO, Innivee Strategies. Hear proven strategies for producing lasting event sponsorship success and growing the organizer-sponsor relationship.

Content 39

Content Strategy Technology Tips 39

Higher Logic

JANUARY 23, 2019

As you continue what’s working and improve on what’s not, you’re growing your member insight and using that data to power engaging communications. Ultimately, this strategy will improve your engagement rates, and give your members something to be invested in. Better Together.

Marketing 136

Marketing Case Study Tools Communications 136

Reid All About it

SEPTEMBER 13, 2019

Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. Presenters: Chris Bonney, VP of Strategy, Gulo.

DC 34

DC Washington Revenue Review 34

Higher Logic

NOVEMBER 19, 2015

It should attract new members, offer smooth onboarding and persistent attention, and ultimately embrace marketing tactics like great content, campaigns and social media outreach. Every community needs to align with organizational goals and set up a strategy for scale and efficiency. Growth matters: develop repeatable processes.

Social Media 120

Social Media FAQ Boston Content 120

Smooth The Path

AUGUST 30, 2016

Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys. Likely you have gotten a lot of what -type insights.

Las Vegas 79

Las Vegas Member Insights Member Research Survey 79

Reid All About it

JUNE 10, 2016

To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. – Measuring: Using Digital Metrics to Gain Member Insight. . – Grow Sponsorships, Attendance and Revenue for your Virtual Conference. More information/registration. Host/presenter: Lance A. Fri 6/17 at 3 p.m.

System 150

System millennials Member Insights Recruitment 150

Nimble AMS

APRIL 6, 2022

The International Association of Chiefs of Police (IACP) leveraged Nimble AMS and predictive analytics to increase its member retention numbers. Predictive analytics helped IACP to streamline segmentation, uncover member insights , turn insights into action, and offer continuous association improvement.

Software 116

Software Missouri Revenue Member Experience 116

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Innovation 74

Innovation Member Insights Member Experience Member Engagement 74

Nimble AMS

AUGUST 8, 2022

Having well-governed analytics also helps elevate companywide strategy and maximize ROI. Leveraging data helps your association gain crucial member insights about learning content and event attendance, boosting member engagement across all avenues.

Committee 109

Committee Review Survey Member Engagement 109

Associations Now

FEBRUARY 6, 2024

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience.

Innovation 81

Innovation Tools Revenue Member Insights 81

Smooth The Path

NOVEMBER 6, 2016

The board also has the research results and they are currently developing the strategic plan based on these insights. In the meantime, I’ve been asked to conduct another round of interviews with a different group of members. Related: Slow data vs. fast data.

Case Study 104

Case Study Project Association Value Member Engagement 104

Smooth The Path

FEBRUARY 17, 2016

They focus even more on what is best for the association and not on what is best for members. We see this priority flip in association marketing, innovation and strategy all the time. Members will readily tell us if there is a value problem with the core offering. In a panic associations may try to solve the wrong problem.

Directory 60

Directory Innovation Survey Member Insights 60

Associations Now

JULY 19, 2019

Maddie Grant, a mid-career professional herself, writes on Association Success that associations need to better acknowledge and leverage mid-career members’ insights. Add LinkedIn to your social strategy. So, where does that leave those in the middle level of their careers? Need support for an idea?

Conference 60

Conference Social Media Member Insights Leadership 60

Smooth The Path

MAY 23, 2017

We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing. It is Day 1 for the associations who know the answers to these questions. Let us say we know the answers to these questions. Now we can act on that information.

Project 89

Project Member Engagement Conference Strategy 89

Achieve

SEPTEMBER 5, 2024

You’ll establish multiple touchpoints with members that keep your association at the top of their minds, and you’ll have an online platform to share all the innovative ideas and strategies you’re using. Compile member data from applications, surveys, event attendance, and engagement with past online communications. Let’s begin.

Discount 52

Discount Resources Social Media Content 52

Smooth The Path

JULY 12, 2018

For the members who think of the association as a cause, how should you change the association’s strategy, innovation plans, and marketing to meet their needs? Our point of view is not always our members’ point of view. Related: We join because that is what we do.

Innovation 74

Innovation Strategy Leadership Products 74

Smooth The Path

AUGUST 2, 2016

Likely members like the conference more or less than we assume they do. The problem with being disconnected with members is we may focus on the wrong strategies, develop the wrong new products or services or send out marketing messages that just don’t hit the mark. Might your association be out of sync with members?

Member Research 60

Member Research Survey Conference Strategy 60

Sequence Consulting

MARCH 26, 2021

Focus on developing programs and resources that address industry challenges or cater to a particular member segment’s needs. Data Detective Work: Uncovering Member Insights Gone are the days of relying solely on intuition to understand your members. Embrace the power of member focus!

Social Media 72

Social Media Survey Resources Tools 72

Sequence Consulting

MARCH 26, 2021

Focus on developing programs and resources that address industry challenges or cater to a particular member segment’s needs. Data Detective Work: Uncovering Member Insights Gone are the days of relying solely on intuition to understand your members. Embrace the power of member focus!

Social Media 72

Social Media Survey Resources Member Engagement 72

Sequence Consulting

MARCH 26, 2021

Focus on developing programs and resources that address industry challenges or cater to a particular member segment’s needs. Data Detective Work: Uncovering Member Insights Gone are the days of relying solely on intuition to understand your members. Embrace the power of member focus!

Social Media 72

Social Media Survey Resources Member Engagement 72

Protech

APRIL 12, 2023

To build a supportive community and offerings that prioritize members’ goals and interests, it’s critical that your organization invests in the right association management platform. This software makes managing the large amounts of data your association collects simple, illuminating key member insights.

Association Software 52

Association Software Software How To Certificate 52