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Last week 30 membership professionals gathered to hear about memberresearch and what it can do for an organisation. The first presentation, from Seb Elsworth at ACEVO (where I used to work), the charity CEO membership body, who focused on using research to inform the strategic planning process.
The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct memberresearch? Are listening tours, welcome calls, or member interviews on your list of to-dos? Is behavioral data continually monitored?
Fast Company makes the case that automating some hiring and recruitment tasks can make the whole process less painful. The post Daily Buzz: A Better Strategy for MemberResearch appeared first on Associations Now. Among his suggestions include frequent segmentation, archiving of old campaigns, and workflow updates.
Because ideas lead to innovation we want more ideas, better ideas, THE idea that will excite members. Many innovative associations use a formal or informal idea process which generally has five steps and goes something like this: Step #1: Allow member’s problems spark innovative ideas. Learn about member’ why.
“With all of the effort taken to learn about members and collect the data you find, you don’t want it all to just disappear into the void with the blink of an eye,” Hopkins says. From there, your team should develop an organization-wide data management process. Revamp the Exam Process. As for outdated data? Get rid of it. “To
Member workplace challenges. This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. . Ok, and then what?
It never ceases to amaze me how easily association executives and boards dismiss the need for conducting memberresearch, confident that they have an accurate finger on the pulse of their key stakeholders. Perhaps you make it a habit to pick up the phone or drop in on members periodically to talk to them one-on-one.
This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. . Workplace challenges. More info/register.
You’re more likely to attract and keep members with either a combination or tiered membership structure. Learn about budgeting aligned to the mission and requirements within by-laws, examples of the budgeting process at all stages of development, and a plan for next year’s association budget built on an “opening day” mindset.
Not even the best renewal process will win them back. This is one key reason why new members do not renew at the same rate as other members. Engage your new members early and engage them for life! Amanda Kaiser, MBA, is a qualitative memberresearcher. The window closes.
The same goes for your members. While you never want to lose a sale, a frustrating cancel or return process can lead to a poor member experience. Make it easy for members to cancel an event RSVP, merchandise purchase, and, yes, even the membership itself. So do your members.
How Hotel Costs, Safety Factors Are Impacting Convention City Competitiveness Hear about new data and trends impacting the site-selection process from the research team behind the 2024 Convention Cities Index (CCi). Glover, SHRM-SCP, VP of HR, Consulting, Marcum Cynthia White, Director of HR, Consulting, Marcum Wed 6/26 at 12 p.m.
I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. Taking your members along with you. Talking to members.
This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. More info/register (ASAE members only).
To provide context on what considerations we made in our rebrand, we want to point out a few factors that went into our decision: MemberResearch. In 2016, SMPS engaged a research firm to identify perspectives, opinions, needs, and desires of our members. The Future of the Profession.
Completed by memberresearch and association expert Amanda Kaiser, the study also delves into how and why those associations are innovating, as well as why other associations may be struggling. They know they need to think outside the box and solve member problems. So why are only half of associations innovating?
One unusual process they’ve recently started caught my ear. They created a few formal channels for staff members to submit their great ideas (this is not so unusual). If it is put into the new product process the submitter knows why, when and how. If you are considering a member survey this post is worth your time.
In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. Based on this input we outlined two goals for the research project: Understand member’s current challenges.
Feedback from systemic issues are usually complaints based on problems created by ineffective processes, systems, platforms, rules, or people. ” There’s no sense in spending weeks fixing the registration process if just one member out of thousands feels that way. .” Not every view is shared by every member.
If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says memberresearcher Amanda Kaiser on Smooth the Path. The MemberSuite blog explains the art and science of the process. . — Keith R. Chamberlain (@ChamberlainKR) August 8, 2019. Other Links of Note.
The results of years of memberresearch show that high-performing professionals tend to move through three stages during their career. Here is another way to look for gaps in your association’s value proposition. They recognize that they have a lot to learn and they want to prove or distinguish themselves.
These six insights were straight from memberresearch, and I have three more for you. Receptions are awkward for most attendees except for a few long-timers. I’m a first-time attendee, and I don’t know how to navigate your conference. The topics I care most about are not on the agenda.
Learn how to approach AMS selection in a post-pandemic world, from consideration to launch and beyond, based on memberresearch and the many lessons learned this past year. Processing credit cards means you need to manage PCI compliance. Thu 7/15 at 1 p.m. – AMS Selection in a Post-Pandemic Era. CAE credit. More info/register.
The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. My first-year member experience lines up with many other new member’s experiences according to memberresearch.
The members who have a voice in your association may not represent the member segment most critical to the health of the association. Related: Differentiating between member feedback and member criticism. Broken association processes fracture engagement. Common trap for association professionals.
Related: Members need association help when they face change or start something new. The award-winning process for association innovation. Did you know that member surveys can be risky? The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.
Is it time for a process audit? On her Smooth the Path blog, memberresearcher Amanda Kaiser outlines how broken processes can inhibit engagement. It’s no secret that social media is a key marketing tool. But it’s also an underrated way to recruit volunteers, says Jade Anderson on the VolunteerMatch blog.
Our community is in the process of developing virtual conference etiquette. During online events, we can capture all of that amazing, juicy, interesting data and use it to increase the knowledge in the community. Related: Priming people for participation. A prediction for the conferences of the future.
I come from a long line of champion sleepers. We go to bed on time. We fall asleep quickly. We sleep straight through the night. We wake up feeling rested. I thought I too was a champion sleeper until I found out that a few of my relatives were struggling with sleep issues. So then I wondered am I getting enough sleep?
Review your value message internally: During your strategic planning cycle, formally ask board members what they believe members think are the strengths of the association. In an unsolicited process, are your strengths among the ones you publish in your value proposition? Have your member’s biggest worries or needs changed?
This recent update summarizes what the project team learned from their latest memberresearch; this post goes into why they did it and this helpful guide details how they did it. Gotta love these people for their thoroughness and transparency! Public participation fills gaps in the knowledge.
Coming out of my own memberresearch, the challenge that comes up nearly universally among members of all associations is the need to influence. The race to the bottom is pitting employee against employee and high stress environments are exacerbating tensions and sometimes bad behavior. Influencing skills.
With your event tools integrated into your core management system, you have the ability to easily create event pages and streamline the registration process. Then, all of that data can be centralized in your member database to further help you engage your members.
Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for memberresearch and the power of delegating metric measurement to staff. Being member-centric means making every interaction positive. Yes, rates, plural.
Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct memberresearch annually, and 29% conduct memberresearch at an even greater frequency. The use of research positively correlates with encouraging membership numbers.
What is particularly interesting about this year’s conference is the team methodically set about meeting some of members’ biggest challenges. Here are the top challenges we all have and here is what we did about them: New Members Feel Like Outsiders. We’ll hear about how to change a culture and how to set up the right processes.
Do you have a formal process for innovation or do ideas come up ad hoc when opportunities arise? SW : At OSCPA, we encourage ideas from all parts of the organization, but we also recognize the need process. AA : What’s the best way to figure out what members need? SW : It starts with really knowing your members.
This recent update summarizes what the project team learned from their latest memberresearch; this post goes into why they did it and this helpful guide details how they did it. Gotta love these people for their thoroughness and transparency! Public participation fills gaps in the knowledge.
But with an association management platform , these tools can all be available— without the integration process. You can expand your platform to include: Member registration capabilities Cloud-based member database Website builder Email marketing options Online store Online event registration Online payment and donation processing.
Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management.
a member renews their membership and receives a thank-you email). Use these features to automate repetitive tasks like sharing membership renewal reminders, processing payments, and managing event registrations. Automation ensures communications are consistent and timely, keeping members engaged in your programs.
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