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Using member research

Optimist Consulting

Last week 30 membership professionals gathered to hear about member research and what it can do for an organisation. The first presentation, from Seb Elsworth at ACEVO (where I used to work), the charity CEO membership body, who focused on using research to inform the strategic planning process.

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Announcing an Entirely New Methodology for Member Research

Smooth The Path

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? Is behavioral data continually monitored?

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Daily Buzz: A Better Strategy for Member Research

Associations Now

Fast Company makes the case that automating some hiring and recruitment tasks can make the whole process less painful. The post Daily Buzz: A Better Strategy for Member Research appeared first on Associations Now. Among his suggestions include frequent segmentation, archiving of old campaigns, and workflow updates.

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Use the 5-Step Idea Process to Become an Association Innovation Ninja

Smooth The Path

Because ideas lead to innovation we want more ideas, better ideas, THE idea that will excite members. Many innovative associations use a formal or informal idea process which generally has five steps and goes something like this: Step #1: Allow member’s problems spark innovative ideas. Learn about member’ why.

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Daily Buzz: Hone Your Data Management Process

Associations Now

“With all of the effort taken to learn about members and collect the data you find, you don’t want it all to just disappear into the void with the blink of an eye,” Hopkins says. From there, your team should develop an organization-wide data management process. Revamp the Exam Process. As for outdated data? Get rid of it. “To

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Association Brain Food: 11.1.24

Reid All About it

Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. . Ok, and then what?

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Do You Need A Survey to Tell You What Your Members Think?

Portage Group

It never ceases to amaze me how easily association executives and boards dismiss the need for conducting member research, confident that they have an accurate finger on the pulse of their key stakeholders. Perhaps you make it a habit to pick up the phone or drop in on members periodically to talk to them one-on-one.

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