Reid All About it

JULY 5, 2024

You’re more likely to attract and keep members with either a combination or tiered membership structure. I’m happy to feature it as long as it’s not product-centric. For content marketers, there’s a fine line to balance between the value of accelerated productivity, at the expense of control and ownership. Workplace challenges.

Strategy 270

Strategy Education Content Tips 270

Reid All About it

JUNE 21, 2024

Two-thirds of associations plan to develop new products/services, yet only one-third of them plan to hire more staff. I’m happy to feature it as long as it’s not too product-centric. The outlook for associations is optimistic, per Marketing General Inc.’s s 2024 Association Economic Outlook Report. But a few data points trouble me.

Arlington 264

Arlington San Diego Course Strategy 264

Smooth The Path

OCTOBER 4, 2016

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.

Price 127

Price Member Experience Products Conference 127

Smooth The Path

OCTOBER 2, 2016

Step #5: Use your new product development process. Once you have one to a handful of key priority idea(s) you can run them through your existing new product development process. For associations new to innovation, it is important the CEO is the key driver of innovation and part of this role is recognizing staff for their great ideas.

Process 119

Process Innovation Project Products 119

Smooth The Path

AUGUST 2, 2016

The problem with being disconnected with members is we may focus on the wrong strategies, develop the wrong new products or services or send out marketing messages that just don’t hit the mark. Might your association be out of sync with members? A new way to think about why member join. Get back in sync.

Member Research 60

Member Research Survey Conference Strategy 60

Association Success

MAY 28, 2019

To provide context on what considerations we made in our rebrand, we want to point out a few factors that went into our decision: Member Research. In 2016, SMPS engaged a research firm to identify perspectives, opinions, needs, and desires of our members.

Survey 113

Survey Social Media Member Research Marketing 113

Socious

SEPTEMBER 30, 2016

Many people believe innovation is all about inventing and releasing new products. Innovation is so much more than just revamping products or services. One idea that works well for both associations and for-profit companies, however, is that innovation is the ability to solve member problems with products and services.

Innovation 100

Innovation Membership Management Process Products 100

Reid All About it

OCTOBER 4, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges.

NJ 258

NJ Email Marketing System Education 258

Smooth The Path

APRIL 7, 2016

If it is put into the new product process the submitter knows why, when and how. So often members ask, “will I get a copy of the final report too?” If you are considering a member survey this post is worth your time. Related posts: The members we should focus on. Data and association decision-making.

Member Insights 60

Member Insights Member Research Survey Process 60

Associations Now

MAY 3, 2019

“You wouldn’t ever want to keep important information about your members strewn around, crumpled up, mixed up with other files and papers, right?” If your member database looks like a cluttered desk, you can imagine the frustration you’ll have getting any productive work done.”. she says. “If So, get organized.

Process 71

Process Certificate Member Research Tips 71

GrowthZone

JUNE 28, 2017

GrowthZone AMS offers a comprehensive suite of productivity tools. Member needs and your organization’s strengths can change over time. Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed?

Survey 60

Survey Tools Examples Member Research 60

Smooth The Path

JANUARY 24, 2016

What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Life skills that can make them happier, more productive; a better professional and a better member. We are really good at teaching profession specific skills. Relationship skills. Influencing skills.

Social Media 60

Social Media Member Research Tips Education 60

Smooth The Path

JANUARY 27, 2022

One member’s fabulous gala is another member’s small-talk-nightmare-from-hell. We can’t be sure that members will love a new product or assume they won’t like the topic of an article or will register for a new event.

Products 78

Products Member Experience Member Research Member Engagement 78

Smooth The Path

OCTOBER 23, 2017

Rather than feeling like I was wasting time in meetings, I felt like this productively launched my time at the organization. Whenever I started a new job, I would schedule one-hour meetings with my colleagues to learn about the organization, their job, their goals, and how I could help them.

Review 76

Review Products Member Research Organization 76

Fonteva

FEBRUARY 9, 2021

One of our main areas of expertise is internal employee engagement and productivity. The same best practices used to engage staff internally can and should teach you a thing or two about boosting external engagement with your members. The same goes for employers trying to increase employee productivity. Conclusion.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

JULY 9, 2021

I’ll be happy to feature it as long as it’s not too product centric. Learn how to choose the right technology and production services in light of emerging best practices. If you have a free webinar or event coming up, please send me the link before Wednesday afternoon the week before it’s scheduled. Thu 7/15 at 1 p.m. – CAE credit.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Membership Marketing

JULY 11, 2024

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

Report 40

Report Marketing Member Research Innovation 40

Smooth The Path

APRIL 10, 2017

I come from a long line of champion sleepers. We go to bed on time. We fall asleep quickly. We sleep straight through the night. We wake up feeling rested. I thought I too was a champion sleeper until I found out that a few of my relatives were struggling with sleep issues. So then I wondered am I getting enough sleep?

Survey 100

Survey Cost Member Research Process 100

Smooth The Path

FEBRUARY 9, 2016

Once we know what their problems are, we can select one problem that is important to members but also one that we are equipped to solve. While solving the problem we may find we are innovating new programs, content, products and services. When we launch these new innovations we improve that value equation.

Innovation 60

Innovation Content Products Member Insights 60

Association 20/20

JULY 28, 2014

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Cost Content Communications 40

Association 20/20

JANUARY 11, 2015

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Cost Content Communications 40

Association 20/20

JANUARY 11, 2015

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Cost Content Communications 40

Association Adviser

SEPTEMBER 19, 2016

We want to avoid innovation overload and ensure that our resources are directed where they will generate the greatest member value. The aim is to sunset programs and products that have reached the end of their life cycle while green-lighting new and innovative ideas that we believe have great potential.

Ohio 60

Ohio Innovation millennials Resources 60

CSAE

JUNE 27, 2023

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management.

Committee 40

Committee Team Library Review 40

SCD Group

AUGUST 16, 2015

Strive 4 Five = Bogus Customer (member) research Are your members or donors in the “survey fatigue” category? The other day, USA Today ran a big “research” story about CEO Compensation with a screaming headline that 9 CEOs paid 800 times more than their workers. Poll/Survey Results: Advocacy or Knowledge for Associations?

California 40

California Survey Analysis Member Research 40