Optimist Consulting

APRIL 18, 2012

I thought it would be useful to share a few of the things we did, which I think helped to secure the good response rate: Gain Council/Board/Trustee buy-in – we were lucky that the Council were supportive of the project.

Survey 100

Survey Project Social Media Communications 100

Smooth The Path

NOVEMBER 6, 2016

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

Case Study 104

Case Study Project Association Value Member Engagement 104

Smooth The Path

JULY 31, 2017

While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Because as they grow in their career or as their companies grow the association offers solutions to these new and advanced problems.

Member Engagement 68

Member Engagement Member Research Project Organization 68

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Reid All About it

OCTOBER 4, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. . Workplace challenges. More info/register.

NJ 258

NJ Email Marketing System Education 258

Smooth The Path

APRIL 7, 2016

So often members ask, “will I get a copy of the final report too?” ” While giving a copy of the final report to each respondent is not feasible or even desirable I have two other options that I’m adding to each member research project going forward. Related posts: The members we should focus on.

Member Insights 60

Member Insights Member Research Survey Process 60

Smooth The Path

MAY 23, 2017

Another behavior that enables quick decision making is using the phrase “disagree and commit” In essence, team members use this mindset, “I do not agree that this is the right direction. But, you think it is important so I am not going to hold up the project’s progress. Let’s see what happens.

Project 89

Project Member Engagement Conference Strategy 89

Smooth The Path

FEBRUARY 20, 2020

.” There’s no sense in spending weeks fixing the registration process if just one member out of thousands feels that way. So how do you know if one person’s feedback represents an army of like-minded members? Each qualitative research project yields hundreds if not thousands of opinions.

System 103

System Process Project Organization 103

Smooth The Path

JANUARY 22, 2019

Early in an interview project, I may ask a question and members will correct me. Additionally, there is room in each interview for members to talk about what is most important to them whether they want to talk about the association, or the profession, or the industry, or their career.

Survey 79

Survey Project Member Research Industry 79

Reid All About it

JULY 9, 2021

Lisa Stahl, Data Project Manager, Columbia Books & Information Services. Learn how to approach AMS selection in a post-pandemic world, from consideration to launch and beyond, based on member research and the many lessons learned this past year. CAE credits. More info/register. Transactions Corp. Wed 7/14 at 3 p.m.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Mizz Information

NOVEMBER 18, 2018

Well, it’s been about 18 months and the Membership Puzzle Project is well underway, and a lot of the takeaways so far are also really relevant to associations–especially when it comes to community and engagement.

Leadership 63

Leadership Survey Resources Examples 63

Smooth The Path

FEBRUARY 9, 2017

Members don’t take the time to understand their benefits. The board president has us running after his pet project. Those chapter leaders are not communicating well with new members. There are so many situations that pit association staff against members. The conference volunteer is not doing her job.

Survey 60

Survey Project Conference Content 60

Smooth The Path

JULY 26, 2016

They are tired of starting conversations or projects and never seeing them through to the end. They may be tired of all the change. They may be tired of the endless fire drills. They may be tired of believing in false promises. They may be tired of hoping. There is a prevailing been-there-done-that feeling. How do you deal with this?

Project 60

Project Association Management Member Insights Member Research 60

Smooth The Path

JANUARY 17, 2016

Let’s get really clear about our project goals and then our research goals so we can make sure the method we choose helps us reach those goals accurately. You analyzed member data and conducted surveys, here’s what to do next. Related: Why no surveys may be better than one survey.

Survey 60

Survey Software Project System 60

Associations Now

JANUARY 22, 2016

“Attendance isn’t as projected.” So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. Even worse: You’ve been called to your CEO’s office to update her on how things are going.

Boston 40

Boston Project Social Media Member Research 40

Guilt by Association

AUGUST 17, 2010

Your member research should tell you where to focus. This project will make silos teeter, and encroach on long-existent turf. Find them, and show them the way back to your website and your blog. Prioritize and focus. You can’t do everything well, so don’t even try. Measure, measure, measure. Be prepared to deal with this.

Strategy 40

Strategy Communications Marketing Chicago 40

Mizz Information

NOVEMBER 18, 2018

Well, it’s been about 18 months and the Membership Puzzle Project is well underway, and a lot of the takeaways so far are also really relevant to associations–especially when it comes to community and engagement.

Leadership 40

Leadership Survey Resources Examples 40

CSAE

JUNE 27, 2023

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. Continuous Improvement Internally, CSAE has adopted some new systems.

Committee 40

Committee Team Library Review 40

Fonteva

AUGUST 15, 2019

Once you integrate your CRM and your association software, you can use that data to do things like create member profiles and track their engagement. This way you can easily access and refer to data across your different tools, whether it is for generating a financial report, creating new marketing content, or performing member research.

Association Software 40

Association Software Software Tools Association Management 40