Reid All About it

NOVEMBER 1, 2024

Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. More info/register.

Revenue 258

Revenue Education Arlington Committee 258

Associations Now

AUGUST 28, 2023

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment.

Report 98

Report Recruiting Recruitment Innovation 98

Reid All About it

JUNE 21, 2024

A new report from McKinley Advisors got me thinking about the role of membership in associations. You’ll nod along as the report describes challenges (especially #2) we’ve put up with for way too long. s 2024 Association Economic Outlook Report. More info/register (ASAE members only). Too often, membership “just is.”

Arlington 264

Arlington San Diego Course Strategy 264

Membership Marketing

JULY 11, 2024

This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. You can download your copy here.

Report 40

Report Marketing Member Research Innovation 40

Reid All About it

OCTOBER 4, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. More info/register (ASAE members only).

NJ 258

NJ Email Marketing System Education 258

Fonteva

FEBRUARY 9, 2021

As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Associations Now

AUGUST 27, 2018

Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. Previously, all Google Image search results were grouped together under “google/organic” in Google Analytics Acquisition reports. Also: how to avoid awkwardness when meeting people.

Social Media 47

Social Media Recruiting Recruitment Member Research 47