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Fast Company makes the case that automating some hiring and recruitment tasks can make the whole process less painful. The post Daily Buzz: A Better Strategy for MemberResearch appeared first on Associations Now. Among his suggestions include frequent segmentation, archiving of old campaigns, and workflow updates.
Member workplace challenges. This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. . – Ok, and then what?
By the way, I conduct memberresearch that studies the needs of new and younger members if you want to understand your members’ needs by career stage). Related: How do associations attract younger members? New members hardly know a thing about the association.
That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. The rebound is likely due to several factors, including a focus on innovative programs and new memberrecruitment, as well as associations successfully communicating their value proposition to members.
For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom memberresearch.
Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount). See the full course syllabus for more details. The course meets Thursdays, 1-2pm ET from July 11 to September 12. 1 CAE credit.
This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. More info/register (ASAE members only).
As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members.
In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative memberresearch, mainly conducting in-depth member interviews for associations. So, where’s the balance?
We would plan an innovation program that will help the association be nimble and quick, always seeking to solve member’s problems as the profession or industry evolves.
But it’s also an underrated way to recruit volunteers, says Jade Anderson on the VolunteerMatch blog. On her Smooth the Path blog, memberresearcher Amanda Kaiser outlines how broken processes can inhibit engagement. Event Marketer breaks down five strategies for how to bring the technology to your conference.
Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct memberresearch annually, and 29% conduct memberresearch at an even greater frequency. The use of research positively correlates with encouraging membership numbers.
Associations are doing great work to recruit the next generation of leaders. AA : What’s the best way to figure out what members need? SW : It starts with really knowing your members. At OSCPA, we recently unveiled a new mission, vision and brand based on over two years of extensive memberresearch.
Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for memberresearch and the power of delegating metric measurement to staff. ” “Member-keep-a-member” is the new “member-get-a-member.”
Typically, these experts conduct memberresearch, develop innovative strategies backed by data insights, and help associations effectively communicate their value. Engagement opportunities should be tailored to the members place in this lifecycle, whether they are: New members: These are first-time, newly recruitedmembers.
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