article thumbnail

Daily Buzz: A Better Strategy for Member Research

Associations Now

Fast Company makes the case that automating some hiring and recruitment tasks can make the whole process less painful. The post Daily Buzz: A Better Strategy for Member Research appeared first on Associations Now. Among his suggestions include frequent segmentation, archiving of old campaigns, and workflow updates.

article thumbnail

How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

By the way, I conduct member research that studies the needs of new and younger members if you want to understand your members’ needs by career stage). Related: How do associations attract younger members? New members hardly know a thing about the association.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New Report Reveals a Rebound in Membership Numbers

Associations Now

That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members.

Report 98
article thumbnail

Five Top Findings from the 2024 Membership Marketing Benchmarking Report

Membership Marketing

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

Report 52
article thumbnail

Association Brain Food: 11.1.24

Reid All About it

Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. . – Ok, and then what?

Revenue 254
article thumbnail

Associations and the Network Effect

Smooth The Path

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom member research.

Florida 76
article thumbnail

Association Brain Food: 10.4.24

Reid All About it

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. More info/register (ASAE members only).

NJ 254