Membership Marketing

JULY 11, 2024

This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. You can download your copy here.

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Report Marketing Member Research Innovation 40

Nimble AMS

AUGUST 8, 2024

The same goes for your members and your association. In the latest State of the Connected Customer report, Salesforce found that consumer experiences fall significantly short of customer expectations. So do your members. Research suggests that almost 80% of consumers prefer live chats versus phone calls.

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Discount Tips Member Experience Member Research 131

Reid All About it

MAY 3, 2019

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. MemberSuite describes eight benefits of keeping event data in your AMS and even addresses an “elephant in the room” that brings back more association memories for me.

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Tucson Phoenix Products Member Engagement 262

Smooth The Path

JULY 30, 2020

They are powerful ways to get insights into our members’ world. Recently I took the chat data from a virtual presentation that I gave about new member onboarding programs, analyzed it, and wrote a research report out of the insights. What member feedback to keep and what to toss.

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Optimist Consulting

MAY 22, 2014

It appears that the catalyst for change was a report that the MRS commissioned PWC to carry out in 2012 called ‘ The Business of Evidence’. This report highlighted how the research and data world had evolved beyond the Society’s existing categories and definitions that had traditionally been used. Talking to members.

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Associations Now

JUNE 11, 2013

s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. Associations are finding their footing when it comes to membership, according to the “ 2013 Membership Marketing Benchmarking Report.”.

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Report Survey Member Engagement Member Research 40

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

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Member Engagement Industry Survey Member Research 79

Experts in Membership Marketing

MAY 7, 2013

Results from the 2013 Membership Marketing Benchmarking Report continue to get more interesting everyday! This year we learned that 65% of membership associations that introduced member research in 2012 saw an increase in new members. 59% saw an increase in membership and 45% realized an increase in renewals.

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Member Research Survey Leadership Report 28

Associations Now

AUGUST 9, 2019

In fact, one report says about 84 percent of social shares happen via dark social, according to marketing firm RhythmOne. If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says member researcher Amanda Kaiser on Smooth the Path. — Keith R. MeetingsNet explains.

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New York Social Media Price Member Research 87

Smooth The Path

APRIL 7, 2016

So often members ask, “will I get a copy of the final report too?” ” While giving a copy of the final report to each respondent is not feasible or even desirable I have two other options that I’m adding to each member research project going forward. Data and association decision-making.

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Member Insights Member Research Survey Process 60

Reid All About it

AUGUST 30, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. . Workplace challenges.

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Socious

SEPTEMBER 30, 2016

According to the 2016 Association Innovation Benchmark Study , only a little over half of associations report that they are consistently innovating today. Download Your Free Report on the Top Habits of Membership Managers. They know they need to think outside the box and solve member problems.

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Reid All About it

OCTOBER 4, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges.

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NJ Email Marketing System Education 258

Achurch

JULY 19, 2023

This creates other benefits that extend to the entire organization: Error prevention: Teams report mistakes (and near misses) at greater frequency allowing them to correct, learn, and move forward. Team members make eye contact with each other and talk energetically with each other.

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Team How To Tips Innovation 83

Smooth The Path

JUNE 18, 2019

I had a half hour before my next meeting, and I spent the time browsing the association’s website looking at their events, research reports, and online community. My first-year member experience lines up with many other new member’s experiences according to member research.

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Organization Member Engagement Member Experience Video 108

Smooth The Path

DECEMBER 11, 2017

The planning method you use, how you define a new member, and the tactics leveraged all play a role in success, and the study is packed with these insights. The report will be coming out in January. By taking the survey, you will also be put on the list to get a copy of the study’s report the moment we publish it.

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Member Engagement Member Experience Survey Report 138

Associations Now

AUGUST 27, 2018

Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. Previously, all Google Image search results were grouped together under “google/organic” in Google Analytics Acquisition reports. Also: how to avoid awkwardness when meeting people.

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Social Media Recruiting Recruitment Member Research 51

Smooth The Path

SEPTEMBER 9, 2021

This understanding and excitement are, in turn, significantly diluted by the note-taking and the dreaded report-out activities. Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports.

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Conference Report Examples Process 78

Smooth The Path

NOVEMBER 6, 2016

This association had a very strong Association Value Trigger Point which is key to life-time member engagement and now that they know what their AVTP is they can fully leverage it. After sharing the report and discussing the results the association’s staff said they felt comfortable with more than half the insights from the research.

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Case Study Project Association Value Member Engagement 104

Smooth The Path

JANUARY 24, 2016

Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence. They need to influence their managers, their direct reports and their peers. Relationship skills are needed now more than ever. Influencing skills.

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Social Media Member Research Tips Education 60

Smooth The Path

MAY 23, 2017

A few days later my Dad mailed me the first pages of Amazon’s 2016 year-end annual report which is a letter from the company’s CEO to shareholders. I had not until JP Guilbault CEO of YourMembership mentioned it at the company’s recent conference.

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Project Member Engagement Conference Strategy 89

Smooth The Path

AUGUST 18, 2016

When these results are back we will create a final report combining insights from both studies; statistically valid quantitative results with select anonymous stories and context from the qualitative research to illustrate the key findings.

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Survey millennials Leadership Report 60

Fonteva

FEBRUARY 9, 2021

With an integrated solution, you can pull all of your data together to create in-depth and meaningful reports. One of the key ways to recruit members is to meaningfully communicate with high-quality prospects. These help you and your team visualize past data and ensure that you’re always moving forward and improving.

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Member Engagement Tips Recruiting Recruitment 98

SCD Group

AUGUST 16, 2015

Strive 4 Five = Bogus Customer (member) research Are your members or donors in the “survey fatigue” category? The other day, USA Today ran a big “research” story about CEO Compensation with a screaming headline that 9 CEOs paid 800 times more than their workers. Poll/Survey Results: Advocacy or Knowledge for Associations?

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California Survey Analysis Member Research 40

Mizz Information

NOVEMBER 18, 2018

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. Help our correspondents to enrich their reporting with the knowledge and experience of our members. Make our comment section more diverse.

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Leadership Survey Resources Examples 63

SCD Group

OCTOBER 18, 2012

Consider member research (not a quick emailed survey) to analyze member needs and association programs. Ideally, this is a telephone survey of randomly-selected members, former members and potential members. or Sacred Cow to a more valued program or service could benefit your members and the association.

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Committee Cost Survey Member Research 40

Associations Now

FEBRUARY 3, 2016

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. Here’s a new membership metric for your association to track: retention rates.

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Connecticut New York New Jersey Member Research 40

Mizz Information

NOVEMBER 18, 2018

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. Help our correspondents to enrich their reporting with the knowledge and experience of our members. Make our comment section more diverse.

Leadership 40

Leadership Survey Resources Examples 40

Fonteva

AUGUST 15, 2019

However, without integrations with your CRM, it’s hard to conjure a full report on how well your event did and how your members engaged with your event. . When you manage events, your association software should be able to support essential functions from registration to post-event data analytics. Data-driven decisions.

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Association Software Software Tools Association Management 40