Reid All About it

MAY 3, 2019

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. According to ASAE’s ForesightWorks research, trust in institutions, including government, science, and medicine, is declining.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Associations Now

MAY 4, 2016

When he took on that job about four years ago, most of what the organization thought it knew about members were “gut hunches,” he says. That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research.

Member Research 40

Member Research Sample Industry Report 40

Membership Marketing

JULY 11, 2024

This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. You can download your copy here.

Report 40

Report Marketing Member Research Innovation 40

Associations Now

JUNE 11, 2013

s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. Associations are finding their footing when it comes to membership, according to the “ 2013 Membership Marketing Benchmarking Report.”.

Report 40

Report Survey Member Engagement Member Research 40

Socious

SEPTEMBER 30, 2016

According to the 2016 Association Innovation Benchmark Study , only a little over half of associations report that they are consistently innovating today. Download Your Free Report on the Top Habits of Membership Managers. They know they need to think outside the box and solve member problems. Step 3) Define Your Strategy.

Innovation 100

Innovation Membership Management Process Products 100

Smooth The Path

DECEMBER 11, 2017

The planning method you use, how you define a new member, and the tactics leveraged all play a role in success, and the study is packed with these insights. The report will be coming out in January. By taking the survey, you will also be put on the list to get a copy of the study’s report the moment we publish it.

Member Engagement 138

Member Engagement Member Experience Survey Report 138

Smooth The Path

JUNE 18, 2019

I had a half hour before my next meeting, and I spent the time browsing the association’s website looking at their events, research reports, and online community. My first-year member experience lines up with many other new member’s experiences according to member research.

Organization 108

Organization Member Engagement Member Experience Video 108

Fonteva

FEBRUARY 9, 2021

Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. The same best practices used to engage staff internally can and should teach you a thing or two about boosting external engagement with your members.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Associations Now

AUGUST 27, 2018

Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. Previously, all Google Image search results were grouped together under “google/organic” in Google Analytics Acquisition reports. And if that strategy fails, well, there’s nothing wrong with being honest.

Social Media 47

Social Media Recruiting Recruitment Member Research 47

Smooth The Path

NOVEMBER 6, 2016

This association had a very strong Association Value Trigger Point which is key to life-time member engagement and now that they know what their AVTP is they can fully leverage it. After sharing the report and discussing the results the association’s staff said they felt comfortable with more than half the insights from the research.

Case Study 104

Case Study Project Association Value Member Engagement 104

Associations Now

FEBRUARY 3, 2016

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. Here’s a new membership metric for your association to track: retention rates.

Connecticut 40

Connecticut New York New Jersey Member Research 40

Fonteva

AUGUST 15, 2019

Whether you want a specific CRM system or need a customized form builder, software integrations can take your overall tech strategies to the next level but will require potentially complicated steps in between. But with an association management platform , these tools can all be available— without the integration process.

Association Software 40

Association Software Software Tools Association Management 40

Associations Now

JANUARY 28, 2019

“The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”. Clean Your List.

Member Research 85

Member Research Strategy Sample New York 85

Smooth The Path

MAY 23, 2017

A few days later my Dad mailed me the first pages of Amazon’s 2016 year-end annual report which is a letter from the company’s CEO to shareholders. We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing.

Project 89

Project Member Engagement Conference Strategy 89