Reid All About it
NOVEMBER 1, 2024
Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. . Ok, and then what? 1 CAE credit.
Smooth The Path
MAY 21, 2017
These six insights were straight from member research, and I have three more for you. A respondent said something like, “if I have to sit through one more session on social media I am going to stick a fork in my eye.” Some attendees do want to learn about social media.
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Reid All About it
JULY 5, 2024
You’re more likely to attract and keep members with either a combination or tiered membership structure. How do you activate your members for advocacy in 2024, when they can access all the world’s information and entertainment on a device in their pocket? Tony Rossell of Marketing General Inc. Workplace challenges. 1 CAE credit.
Association Success
MAY 28, 2019
When we launched our new brand in 2018 at our annual conference, Build Business, we rolled out a newly redesigned website and affiliated sites, social media platforms, and videos. To provide context on what considerations we made in our rebrand, we want to point out a few factors that went into our decision: Member Research.
Associations Now
AUGUST 9, 2019
In your social media analytics tool, you can overlay it with your mentions and social shares to shed some light on how your customers are sharing.”. If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says member researcher Amanda Kaiser on Smooth the Path.
Optimist Consulting
APRIL 18, 2012
Tell your members – we communicated with the members before and during the project, and we are now starting to feedback the survey findings to them. We also use a variety of methods (online, offline and social media) to reach them.
Smooth The Path
JANUARY 24, 2016
Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence.
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