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Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Mobile engagement strategy. Coincidence?
Do staff regularly conduct memberresearch? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. You still need strategic member insights, but your members are too busy to participate.
Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. You’re more likely to attract and keep members with either a combination or tiered membership structure. Board development. Tony Rossell of Marketing General Inc. Workplace challenges.
Impexium dives deep into the details of membership renewals , such as the difference between retention and renewal, metrics, reasons members don’t renew, and, best of all, solutions for your association’s renewal challenges. Content strategy. More info/register (ASAE members only). Call-to-action (CTA). Workplace challenges.
Learn about strategies and tactics to help you attract and convert higher-paying customers with less effort, and without sacrificing member value. AWTC Leadership Technology Award Spotlight with Tracy Petrillo Join award winner Tracy Petrillo to discuss perceptions in leadership and how to get your work noticed. 1 CAE credit.
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her memberresearch. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com.
Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales. Sharon Rice and Jennifer Proctor at.org Community share strategies to lighten the load for the heavy lifters on your team.
Fri 7/9 at 12 p.m.* – Strategy First, Software Next. Are your technology capabilities aligned with your mission? To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Host: Brandt Krueger, founder Event Technology Consulting. More info/register.
As a memberresearcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. We have got to ask our members. With this I wholeheartedly disagree.
Meeting registration technology is changing. Say goodbye to the event registration strategies of yore: Facial recognition and customized software-as-a-service solutions are taking center stage. “We But, as with any new technology, registration advances also come with a need for improved data security. Printed tickets?
Most of us are continually refining our objectives, strategies and technologies. Remember that our members and audiences don’t relate to us through our technologies, but through the experience we provide them. Our members are playing all over the digital landscape. They all have to work together.
At some associations, members do feel this way, and your members can feel like this too. It is not our technology. There is not another thing that will sustainably drive awareness, engagement, and retention more than understanding our members. Understanding our members helps us stay in lockstep with our members.
The results of years of memberresearch show that high-performing professionals tend to move through three stages during their career. Now they are concerned with rapid changes in technology and how these changes will impact the industry or profession. Stage Three: Success for the Industry or Profession.
And if that strategy fails, well, there’s nothing wrong with being honest. Event Marketer breaks down five strategies for how to bring the technology to your conference. On her Smooth the Path blog, memberresearcher Amanda Kaiser outlines how broken processes can inhibit engagement. Other Links of Note.
Related: Members need association help when they face change or start something new. Did you know that member surveys can be risky? The award-winning process for association innovation. The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.
The terms “software” and “platform” were previously used more interchangeably, but as technology keeps advancing, their capabilities do as well. This way you can easily access and refer to data across your different tools, whether it is for generating a financial report, creating new marketing content, or performing memberresearch.
Reading Time: 4 minutes By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. Well explore four strategies for doing so, starting with using the right technology.
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