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Association Brain Food: 11.1.24

Reid All About it

Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Mobile engagement strategy. Coincidence?

Revenue 258
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Announcing an Entirely New Methodology for Member Research

Smooth The Path

Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. You still need strategic member insights, but your members are too busy to participate.

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Association Brain Food: 7.5.24

Reid All About it

Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. You’re more likely to attract and keep members with either a combination or tiered membership structure. Board development. Tony Rossell of Marketing General Inc. Workplace challenges.

Strategy 270
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Association Brain Food: 10.4.24

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Impexium dives deep into the details of membership renewals , such as the difference between retention and renewal, metrics, reasons members don’t renew, and, best of all, solutions for your association’s renewal challenges. Content strategy. More info/register (ASAE members only). Call-to-action (CTA). Workplace challenges.

NJ 258
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Association Brain Food: 6.21.24

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Learn about strategies and tactics to help you attract and convert higher-paying customers with less effort, and without sacrificing member value. AWTC Leadership Technology Award Spotlight with Tracy Petrillo Join award winner Tracy Petrillo to discuss perceptions in leadership and how to get your work noticed. 1 CAE credit.

Arlington 264
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Association Brain Food Weekly: 5.3.19

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Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com.

Tucson 262
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Association Brain Food: 8.30.24

Reid All About it

Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales. Sharon Rice and Jennifer Proctor at.org Community share strategies to lighten the load for the heavy lifters on your team.

Video 213