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NOVEMBER 1, 2024

Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Member workplace challenges. Why do content strategies fail —and what can you do about it?

Revenue 258

Revenue Education Arlington Committee 258

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OCTOBER 4, 2024

Impexium dives deep into the details of membership renewals , such as the difference between retention and renewal, metrics, reasons members don’t renew, and, best of all, solutions for your association’s renewal challenges. Content strategy. Call-to-action (CTA). Workplace challenges. I won’t share or sell your email address.

NJ 258

NJ Email Marketing System Education 258

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JUNE 21, 2024

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Learn about strategies and tactics to help you attract and convert higher-paying customers with less effort, and without sacrificing member value. I won’t share or sell your email address.

Arlington 264

Arlington San Diego Course Strategy 264

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MAY 3, 2019

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Some quick hits before we get to next week’s free webinars: Here’s a description of what I was up to last week: backpacking in the Superstition Mountains Wilderness with my feller. And you know what else?

Tucson 262

Tucson Phoenix Products Member Engagement 262

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JULY 5, 2024

Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. You’re more likely to attract and keep members with either a combination or tiered membership structure. Board development. Tony Rossell of Marketing General Inc. Workplace challenges.

Strategy 270

Strategy Education Content Tips 270

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AUGUST 30, 2024

Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales. Sharon Rice and Jennifer Proctor at.org Community share strategies to lighten the load for the heavy lifters on your team.

Video 213

Video Content Revenue Strategy 213

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JULY 9, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday afternoon the week before it’s scheduled. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. Improve Your Email Engagement with a Conversational Email Strategy.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195