Smooth The Path

JANUARY 17, 2019

If we ask on a survey, do you feel supported by the association? Is the survey asking me about the time 5 years ago when a staff member connected me with another member and eventually I got a great job through that connection? The intrepretation problem is why I like qualitative member research so much.

Survey 68

Survey Member Research Resources Association Value 68

Association Adviser

FEBRUARY 6, 2015

More about the importance of knowing your association members and your industry in depth. The post Joint Surveys and the Importance of Knowing Your Industry appeared first on Association Adviser -. Marketing & Communications Membership association research industry research marketing research member research member surveys.

Survey 60

Survey Industry Member Research Communications 60

Reid All About it

NOVEMBER 1, 2024

If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Member workplace challenges. Do you use all the data you collect? Are you feeling a bit sheepish right now? Mobile engagement strategy.

Revenue 258

Revenue Education Arlington Committee 258

Smooth The Path

DECEMBER 21, 2015

As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. Data and surveys are both limited. With this I wholeheartedly disagree.

Member Research 94

Member Research Survey Products Technology 94

Smooth The Path

JANUARY 17, 2016

Micro-surveys are super popular right now. Each time we jump on the phone with a customer service agent, purchase something or visit a new website we can expect to be asked to take a survey. In an attempt to get more respondents marketers have shortened some of these surveys to a single question.

Survey 60

Survey Software Project System 60

Smooth The Path

MARCH 8, 2016

Match your business goals, your project’s goals, your members’ goals with the right member research methodology. Related posts: Why Survey Monkey is dangerous. Beware of one question surveys for associations. Why no member survey may be better than one member survey.

Member Insights 60

Member Insights Member Research Survey Project 60

Smooth The Path

JUNE 19, 2016

There’s an interesting dance that happens with member research. We ask the questions we think we want to know the answers to but members see those questions and find they would rather answer some other more important questions. Qualitative member research methods do. Related: Please ask members.

Member Research 68

Member Research Survey Project Education 68

Reid All About it

JULY 5, 2024

You’re more likely to attract and keep members with either a combination or tiered membership structure. If you register, take this quick LinkedIn poll and see his survey too. Tony Rossell of Marketing General Inc. thinks the days of one-size-fits-all membership are over. Workplace challenges. More info/register. . More info/register.

Strategy 270

Strategy Education Content Tips 270

Smooth The Path

AUGUST 30, 2016

Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys. Do you want to understand your member’s why ?

Las Vegas 79

Las Vegas Member Insights Member Research Survey 79

Association Success

MAY 28, 2019

To provide context on what considerations we made in our rebrand, we want to point out a few factors that went into our decision: Member Research. In 2016, SMPS engaged a research firm to identify perspectives, opinions, needs, and desires of our members.

Survey 113

Survey Social Media Member Research Marketing 113

Smooth The Path

JUNE 4, 2017

Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. When starting a member research project, there are two possible methodologies to select.

Member Research 76

Member Research Revenue Member Engagement Tools 76

Smooth The Path

MAY 16, 2019

Providing value-based member marketing is far more inconvenient than promotional marketing. In my line of work qualitative, interview-based member research is waaaayyy more inconvenient than fielding a survey. Every day we balance convenience with the engagement work that our members want.

Member Engagement 79

Member Engagement Member Research Innovation Survey 79

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” As of today, we have 143 responses.

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Smooth The Path

JANUARY 22, 2019

How do you know if the questions and answers in a member survey are the right ones? Survey participants will select an answer because that is what they are expected to do or because the survey makes them, but the answer they select may not be the right answer. Our point of view is not our members point of view.

Survey 79

Survey Project Member Research Industry 79

Smooth The Path

APRIL 7, 2016

Members want to be heard. Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? So often members ask, “will I get a copy of the final report too?”

Member Insights 60

Member Insights Member Research Survey Process 60

Associations Now

AUGUST 28, 2023

That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations. To tighten understanding and messaging around value, Rossell recommends conducting research with focus groups, executive interviews, and quantitative surveys.

Report 98

Report Recruiting Recruitment Innovation 98

Optimist Consulting

MAY 22, 2014

This report highlighted how the research and data world had evolved beyond the Society’s existing categories and definitions that had traditionally been used. Talking to members. As I mentioned at the top of this post, they convened an Extraordinary General Meeting (EGM) where the changes were voted in by their members.

Project 100

Project Marketing Committee Proposal 100

Experts in Membership Marketing

MAY 7, 2013

This year we learned that 65% of membership associations that introduced member research in 2012 saw an increase in new members. If your leadership needs it, these results provide a strong rationale to perform member research. 59% saw an increase in membership and 45% realized an increase in renewals.

Member Research 28

Member Research Survey Leadership Report 28

Smooth The Path

AUGUST 2, 2016

Likely members think the value of their membership is more than or less than we think they think it is. Likely members have better or worse experiences with the association than we guess they do. Likely members like the conference more or less than we assume they do. Surveys like this illustrate the point [h/t Velvet Chainsaw].

Member Research 60

Member Research Survey Conference Strategy 60

Smooth The Path

JULY 30, 2020

What member feedback to keep and what to toss. Announcing an entirely new methodology of member research. Likely there is a mountain of rich qualitative data that is just waiting for you. Related: Board focus groups tend to be wildly inaccurate.

Member Research 78

Member Research Video Report Technology 78

Reid All About it

JUNE 21, 2024

– Looking Forward 2024 Challenges: First Look at How the Issues Impact Association Strategy Thanks to the Looking Forward® Impact survey, we have a sense of how our current environment is impacting association members. 1 CAE credit.

Arlington 264

Arlington San Diego Course Strategy 264

Smooth The Path

DECEMBER 14, 2015

Start with the segmenting you can do with the association’s data and surveys. Learn who your best members are and how they interact with the association. When you have completed that, let’s talk about qualitative methods of member research to uncover the behavior, preference and problem segments.

Survey 68

Survey Member Research Industry Member Experience 68

Smooth The Path

MARCH 13, 2016

Why no member surveys may be better than one member survey. You analyzed member data and conducted surveys, here’s what is next. The post Data and the Member Story That Resonates appeared first on Smooth The Path. Related links: Data and association decision-making.

Survey 60

Survey Member Research Marketing 60

Smooth The Path

DECEMBER 11, 2017

Log into the platform and answer the survey (it will only take you about 20 minutes) and you will have immediate access to personalized comparisons and peer data. By taking the survey, you will also be put on the list to get a copy of the study’s report the moment we publish it.

Member Engagement 138

Member Engagement Member Experience Survey Report 138

Smooth The Path

OCTOBER 2, 2016

First we need to discover our member’s new, most challenging problems. Many associations try to do this in satisfaction/need surveys but respondents to the 2016 Association Innovation Research Study often said that qualitative methods worked better for them. Problems that if solved would be a value to them.

Process 119

Process Innovation Project Products 119

Smooth The Path

APRIL 10, 2017

AMS data, CMS data, email data, website data, and even survey data tells us what is going on but not why. I can tell from the data what is happening but until I find out why I cannot reliably correct it. This scenario is very analogous to the kind of situations we find in our associations.

Survey 100

Survey Cost Member Research Process 100

Smooth The Path

AUGUST 18, 2016

This group was very diverse and collectively the conversations provided some fascinating early insights and became the basis for this quantitative benchmarking survey. If you are an association leader I invite you to join us and take the survey: The 15 minute Association Leadership Study Survey. All the best, Amanda.

Survey 60

Survey millennials Leadership Report 60

Reid All About it

AUGUST 30, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Trends survey. Workplace challenges.

Video 213

Video Content Revenue Strategy 213

Smooth The Path

JUNE 30, 2016

Related: Members need association help when they face change or start something new. Did you know that member surveys can be risky? The award-winning process for association innovation. The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.

Innovation 74

Innovation Survey Process Member Insights 74

Smooth The Path

FEBRUARY 28, 2017

It is time to discover your members’ stories. Related: You analyzed member data and conducted surveys, here’s what to do next. Do you know that member surveys can be risky? Member surveys miss context.

Survey 60

Survey Analysis Content Member Research 60

Smooth The Path

NOVEMBER 6, 2016

In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. This was the nagging question one association VP had. It was time to revisit the strategic plan.

Case Study 104

Case Study Project Association Value Member Engagement 104

GrowthZone

JUNE 28, 2017

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on?

Survey 60

Survey Tools Examples Member Research 60

Smooth The Path

FEBRUARY 2, 2016

The value members perceive they get from the association or their satisfaction in the association? This question was posed by an association executive during a webinar on member research that I recently gave to 140 attendees. Our members may get value from benefits or from experiences or from ideas or conversations.

Member Research 60

Member Research Survey Course Organization 60

Smooth The Path

APRIL 21, 2016

Beware of one question surveys for associations. Should we look outside the association to talk to prospective young members? The post Don’t Ask for Feedback from Members Who Are Too New appeared first on Smooth The Path. Related: Data and association decision-making.

Survey 60

Survey Member Research Member Insights 60

Reid All About it

JULY 9, 2021

Walk a mile in your member’s shoes. Gain insights and tear down the biggest barriers with digital properties such as your website, member communities, credentialing paths, member surveys, platforms, or any other online member interaction point.?Learn Thu 7/15 at 1 p.m. – AMS Selection in a Post-Pandemic Era.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Associations Now

JUNE 11, 2013

More than half of associations surveyed for Marketing General, Inc.’s s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. which surveyed 695 associations. It looks like everyone has found how to make things work. “It

Report 40

Report Survey Member Engagement Member Research 40

Associations Now

JUNE 29, 2016

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations.

Recruiting 71

Recruiting Recruitment Sample Discount 71