Reid All About it

JULY 5, 2024

You’re more likely to attract and keep members with either a combination or tiered membership structure. When done right, it’s a powerful tool that drives both business and learning outcomes.” Get an up-close look at how an actual AI expert utilizes these tools in real-world scenarios. Tony Rossell of Marketing General Inc.

Strategy 270

Strategy Education Content Tips 270

Nimble AMS

AUGUST 8, 2024

TECH TIP: Leverage Nimble AMS to access built–in AI and automation tools to offer member recommendations based on past activities, suggesting similar products that might interest a member. With member recommendations you can say, “Because you purchased X, you might also be interested in purchasing Y.” So do your members.

Discount 131

Discount Tips Member Experience Member Research 131

Fonteva

FEBRUARY 9, 2021

Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. For associations, membership management tools will be your best bet. We touch more on this in the next section.

Member Engagement 98

Member Engagement Tips Recruitment Recruiting 98

Associations Now

AUGUST 9, 2019

In your social media analytics tool, you can overlay it with your mentions and social shares to shed some light on how your customers are sharing.”. If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says member researcher Amanda Kaiser on Smooth the Path. — Keith R.

New York 87

New York Social Media Price Member Research 87

Associations Now

MAY 3, 2019

For starters, your test takers need to accept the validity of the exam based on how well it incorporates content that squares with their real-life professional experience, says member researcher Amanda Kaiser on Smooth The Path. The Hootsuite blog shares six tools that can help. Other Links of Note.

Process 75

Process Certificate Member Research Tips 75

GrowthZone

JUNE 28, 2017

GrowthZone AMS offers a comprehensive suite of productivity tools. Member needs and your organization’s strengths can change over time. Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed?

Survey 60

Survey Tools Examples Member Research 60

Associations Now

AUGUST 27, 2018

Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. It’s no secret that social media is a key marketing tool. On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement.

Social Media 51

Social Media Recruitment Recruiting Member Research 51

Guilt by Association

AUGUST 17, 2010

Nothing goes away; every tool has value. Each of our tools can, and must, work together. Remember that our members and audiences don’t relate to us through our technologies, but through the experience we provide them. I think marketers’ biggest mistakes occur when we apply the wrong tools to the wrong parts of the funnel.

Strategy 40

Strategy Communications Marketing Chicago 40

Membership Marketing

JULY 11, 2024

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

Report 40

Report Marketing Member Research Innovation 40

Reid All About it

JULY 9, 2021

The panel will discuss societal observations, new engagement tools and tactics, updated association business models, and how data can help us make sense of this all. Learn how to approach AMS selection in a post-pandemic world, from consideration to launch and beyond, based on member research and the many lessons learned this past year.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Fonteva

AUGUST 15, 2019

While software solutions address specific needs and will typically require individualized solutions for connecting them into your broader system, an AMS platform is the broader system that comes preconfigured with the tools you’ll need and can be easily expanded to include more. Membership Management.

Association Software 40

Association Software Software Tools Association Management 40

Associations Now

FEBRUARY 3, 2016

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. It’s not enough to build new tools or processes for members to adopt, he said.

Connecticut 40

Connecticut New York New Jersey Member Research 40

Association 20/20

JULY 28, 2014

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Cost Content Communications 40

Association 20/20

JANUARY 11, 2015

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Cost Content Communications 40

Association 20/20

JANUARY 11, 2015

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Cost Content Communications 40

CSAE

JUNE 27, 2023

EDI & Truth and Reconciliation CSAE’s Board of Directors supports moving ahead on the EDI front, identified as a need in our member research. CSAE is currently assembling an EDI advisory committee comprised of Board, staff and members, to steer our efforts around four goals.

Committee 40

Committee Team Library Review 40

Sequence Consulting

JANUARY 14, 2025

To achieve this at scale, your association needs technology to organize and analyze vast amounts of member data. Typically, these experts conduct member research, develop innovative strategies backed by data insights, and help associations effectively communicate their value.

Member Engagement 72

Member Engagement Tips Recruitment Recruiting 72