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Association Brain Food Weekly: 5.15.20

Reid All About it

Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. What new technologies can they employ? Chapter sponsorships.

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Association Brain Food Weekly: 8.21.20

Reid All About it

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

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Association Brain Food Weekly: 1.26.18

Reid All About it

Steven Johnson in The New York Times says, Bitcoin “may well turn out to be a genuinely revolutionary breakthrough and at the same time a colossal failure as a currency.” Attracting millennial/young professional supporters. What if you try something new and it bombs? Creating and running outstanding campaigns. Host: ASAE.

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Association Brain Food Weekly: 8.9.19

Reid All About it

Oh well, you could sub another fish in this pan-seared mackerel with sweet peppers and thyme recipe from the New York Times. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Lori Ely, Chief Revenue Officer, Results Direct. Good eats: Give mackerel a chance. It’s so flavorful.

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Should Associations Offer Conference Subscription Packages?

Associations Now

Earlier this week, the New York Mets announced that they’d be offering a new Netflix-style ticket subscription package this season. The program is targeted to the millennial demographic and unconventional audiences. One area where there hasn’t been a lot of talk about subscription services is meetings and events.

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Association Brain Food Weekly: 4.5.19

Reid All About it

Human contact is becoming a luxury good ,” said Nellie Bowles at the New York Times. CB Insights looks at 12 industries that are supposedly being killed off by Millennials , if you believe the clickbait headlines. Unlocking Revenue by Driving Learner Engagement. What does this mean for associations? 1 CAE credit.

DC 170
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Association Brain Food Weekly: 8.3.18

Reid All About it

On the other side of the age bracket, WBT Systems explains how to attract the interest of millennials: help them get a job by providing online learning and early-career resources. The modern anxieties described in this New York Times article about “ reaffirming your faith in the internet ” sound pathetic to me. 1 CAE credit.