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Here are six tips associations can use when writing and sending out pressreleases. Just this month, Associations Now covered the American Bar Association’s new services for homeless youth and the debut of the American Institute of CPAs’ online game to help millennials become financially literate. Release at an odd time. “
Give New Life to Your PressRelease. With the rise of social media, some pundits have declared the pressrelease dead. Others say that’s an extreme view; a good release still plays an important role. Is Boomer Leadership Failing Millennials? Millennials have been pushing my buttons lately, but in a good way.
In response, meeting planners have continued to increase the number of ways in which they deliver conference materials to attendees,” said Jonny Popp, Omnipress general manager, in a pressrelease. Where Associations Are Succeeding. Five years later, we have seen little to no movement in their level of generational preparedness.”.
New research reveals both similarities and differences in the way millennials and older generations approach the C-suite, as well as some misconceptions. It also gives cross-generational recommendations on how to ensure that millennials become successful leaders. Millennials, as the largest generation in the U.S.
A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees. What about millennials? As an aside: Did you know that millennials are now the largest population in the U.S.?
college students by Millennial Branding and Internships.com says that may indeed be the case, as respondents said that they are more willing to learn online and that they view the future of learning as more virtual and social media driven. What is your association to attract and engage millennials in your face-to-face or virtual offerings?
Discover why outreach is so important to any PR campaign, and learn how to write an effective pressrelease. – Closing the Millennials Membership Gap: How to Drive Membership with Freemiums and Sticky Membership . More info/register. Hosts: Event MB and Bizzabo. Wed 6/22 at 12 p.m. Wed 6/22 at 2 p.m.
“The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a pressrelease. Make the Most of Your AMS.
. “The Foundation is committed to using innovative partnerships & programs to build on the 60-year legacy of the President’s Council,” Chris Watts, executive director of the foundation, said in a pressrelease. You know, the millennials.) cdilly https://t.co/PcanrNAJFg PcanrNAJFg #getrad #musedata.
As millennials move past societal norms around relationships, one association says diamonds can still exist in nontraditional relationships. The Diamond Producers Association (DPA) is targeting millennials with its latest campaign , “Real is Rare, Real is a Diamond.” 21st-Century Campaign.
The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? And it set to work researching the millennial generation and new ways to market to them.
. “People love to connect with each other through music, and we’re thrilled to bring some of today’s hottest Country Music artists to Hallmark cards,” said Kelly Reichman, director of Hallmark Licensing, in a pressrelease. Companies are looking for ways to connect with millennials,” Doherty said.
trillion and on pace to continue to grow $80 to $90 billion a year, Latino consumers are driving consumption growth in America,” LCDA president and CEO Esther Aguilera said in a pressrelease. “We With Latino purchasing power at $1.7 He continued that age also needs to be considered, as the average board director is 62 years old.
But getting media coverage for your association—well, it’s not always as easy as writing up a quick pressrelease. What millennial business travelers value most: solo time. Also: the gender bias behind 10-point scales. Every nonprofit has a story to tell. Reporters want to tell great stories. percent for men and 41.7
In another example, the Plumbing-Heating-Cooling Contractors Association deployed a multimedia initiative focused on bringing more millennials into the workforce. SHRM also has six other paid summer interns, who work in specific departments.
Millennials— many of whom have held off on buying homes —are one of the factors projected to drive the market in the next few years, said NAR VP of Research Paul Bishop. Even if millennials can’t buy a home today … home ownership is a goal that they’d like to reach at some point in the future.”. million in 2016 to 25.3 million in 2017.
The “Room to Grow” campaign —targeted at military members and their families, high school and college graduates, and millennials—specifically highlights the different specialties and the opportunities to move up within the apartment industry. “Not a lot of industries are out there like ours where you can move your way up.
Millennials may see the gender gap closing in the workforce, but could the conference be a sign of a continuing disparity among Fortune 500 leaders? People tend to have a poor reaction to the language of pressreleases.” Also: how to connect with a busy person via an introduction email. ” (ht @JuandJo_ ).
“The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC pressrelease. percent of millennial owners are women; among baby boomers that figure is 9 percent.
And that is that business fundamentals in North America are strong, and gradually getting stronger, and that the overall trend is upwards, albeit gently,” said IMEX Chairman Ray Bloom in a pressrelease. Our experience, and that of our North American partners, is that the big picture is healthy and moving in a positive direction …”.
“What we found in our research is that today’s meeting planners don’t want a sales pitch,” said MCIntl President Michel Couturier in a pressrelease. MCIntl says two things are changing the way planners evaluate destinations: the influx of digitally savvy millennials into the industry and the rise of the “knowledge economy.”
Also worth noting: Millennial travelers are twice as likely to use these services, meaning that associations will have to consider their impact in the near term. For example, if conference attendees decide to book outside a meeting’s official hotel room block using Airbnb, the financial consequences to the association could be significant.
Earlier this year Marriott International unveiled two new initiatives with a dual purpose: to attract more millennial and tech-savvy guests to their properties and to increase guest satisfaction. The design concepts conceived and perfected will make the future of travel a reality, sooner.
I was once sure the IOM was barking up the wrong tree, so imagine my surprise when I saw information about a pressrelease from late last year announcing that the ACGME had approved new requirements for residency programs, based on the recommendations of the IOM report. Developing Millennial Leaders. Millennials.
Want more eyeballs on your blog and pressrelease? Gen Z and Millennials are forecasted to drive more than 100 million in online sales in the new year. Video is killing it, expanding its reach in marketing budgets throughout the country. What’s not to like? Add a video. Want those social media posts to pop? Add a video.
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