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How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Just this month, Associations Now covered the American Bar Association’s new services for homeless youth and the debut of the American Institute of CPAs’ online game to help millennials become financially literate. Release at an odd time. “

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Blogging Elsewhere: Winter 2011

Reid All About it

Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. Is Boomer Leadership Failing Millennials? Social Media and Political Action Lessons from Egypt.

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The Future of Learning, According to Millennials

Associations Now

college students by Millennial Branding and Internships.com says that may indeed be the case, as respondents said that they are more willing to learn online and that they view the future of learning as more virtual and social media driven. A new study of 1,345 U.S. Please share in the comments.

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Social Media Roundup: A Glaring Example of Leadership Disparity

Associations Now

Millennials may see the gender gap closing in the workforce, but could the conference be a sign of a continuing disparity among Fortune 500 leaders? This issue, and more, in today’s Social Media Roundup: Missing in Action. "The People tend to have a poor reaction to the language of press releases.”

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Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

“The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Social Media Examiner explains how to leverage the platforms.

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Diamond Producers Association Says “Real is Rare” in New Campaign

Associations Now

As millennials move past societal norms around relationships, one association says diamonds can still exist in nontraditional relationships. The Diamond Producers Association (DPA) is targeting millennials with its latest campaign , “Real is Rare, Real is a Diamond.” 21st-Century Campaign.

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Industry Group Aims to Make Diamonds a Millennial’s Best Friend

Associations Now

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? And it set to work researching the millennial generation and new ways to market to them.