This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Here are six tips associations can use when writing and sending out pressreleases. Just this month, Associations Now covered the American Bar Association’s new services for homeless youth and the debut of the American Institute of CPAs’ online game to help millennials become financially literate. Release at an odd time. “
In response, meeting planners have continued to increase the number of ways in which they deliver conference materials to attendees,” said Jonny Popp, Omnipress general manager, in a pressrelease. What improvements are you making to your conference content strategy? Where Associations Are Succeeding.
A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees. What about millennials? As an aside: Did you know that millennials are now the largest population in the U.S.?
What they had to say could affect your association’s meetings and education strategy when it comes to attracting these next-generation attendees. In addition, the survey results speak to the need for associations to continue to engage millennial attendees by using social media before, during, and after your event.
“The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a pressrelease. Looking for a new marketing strategy? Other Links of Note.
“Studies demonstrate that companies gain a competitive advantage when decision making comes from diverse perspectives that align the companies’ strategy with their changing consumer bases. With Latino purchasing power at $1.7 He continued that age also needs to be considered, as the average board director is 62 years old.
While global brands like Nike and LEGO have developed and implemented successful strategies, other companies and industries have been slower to engage, including destination marketing organizations and convention bureaus, says Marketing Challenges International. It involves two parts: creation and distribution. Please share in the comments.
Also worth noting: Millennial travelers are twice as likely to use these services, meaning that associations will have to consider their impact in the near term. For example, if conference attendees decide to book outside a meeting’s official hotel room block using Airbnb, the financial consequences to the association could be significant.
Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Discover why outreach is so important to any PR campaign, and learn how to write an effective pressrelease. More info/register. all times are Eastern Daylight Saving Time. Tue 6/21 at 12:30 p.m.
Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Want more eyeballs on your blog and pressrelease? Gen Z and Millennials are forecasted to drive more than 100 million in online sales in the new year. What’s not to like? Add a video. Add a video.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content