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Certification pricing. If members complain or inquire about the price of your credentialing programs, follow the lead of the Higher Education Consortium for Student Affairs Certification. They explained the reasoning behind their pricing in a post titled, Is Certification a Money Grab ? Small-staff technology. 1 CAE credit.
Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. The state of millennial membership.
Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Don’t make the mistake of lumping all millennials together or thinking they’re not joiners. .
Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts.
Attracting millennial/young professional supporters. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). The millennial generation, now 44% minority, is the most diverse generation in American history. Eric McDonald, sales executive and pricing expert. More info/register.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.
Presenters: Jacqualine Price Osafo, MBA, CAE, Vice President of Membership at the American Health Information Management Association. Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue. Marketing Channels for the Largest Generation in the Workforce: The Millennials. 1 CAE credit. Host: ASAE.
Today, Millennials in the workforce represent the largest segment of the working population and GenZ is the latest demographic of student and early careerist members. ?. Millennial and Gen Zers connected with mobile devices at an early age and used online tools throughout their education. Predictable revenue stream.
Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Lori Ely, Chief Revenue Officer, Results Direct. 1 CMP credit. 1 CMP credit.
Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface.
1 Notably, 70% of Millennials report feeling very or extremely confident, 2 a testament to the belief in the industry’s strategic direction and innovative initiatives A Year of Growth: Associations Poised for Financial Gains in 2024 The financial forecast for associations in 2024 is decidedly optimistic.
But if you’ve tied your social media goals into revenue or membership goals, maybe you need a more seasoned strategist. Tags: gen y , millennials , online community , social media , social media strategy. Membership Software Association Management Software. Associations. Nonprofits + Foundations. Chambers + EDCs. Advantages.
Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. Learn about strategies to boost your sponsorship results and how quickly a few changes can help raise additional revenue. More info/register.
If you are running a cost-benefit analysis and comparing the price of sending employees to workshops or offering to pay for classes and determine the new skill or concept isn’t worth the investment, then you may want to take a second look. This needs to continue throughout high school and college and into our professional lives.
Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.
MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Offer member and non-member pricing. Online education’s role in membership marketing.
The program is targeted to the millennial demographic and unconventional audiences. And that didn’t come as a surprise, because rethinking your conference pricing strategy can be scary , and it can come with significant revenue consequences.
While it’s true that Millennials are transforming the business world and the very way we meet and market events, your meeting format must not leave other generations wanting. Location: Alexandria VA. More info/register. Host: Billhighway. Wed 9/20 at 1 p.m. – Why Can’t We All Just Get Along? Working & Meeting Multi-Generationally.
As 2017 approaches, here are four questions to ask to create realistic routes toward accomplishing your resolutions related to nondues revenue. Here are four questolutions to consider asking if you’re looking to boost your organization’s nondues revenue in the coming year: How might my association forge a strong affinity relationship?
Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Learn how to determine the needs and revenue-generating potential of different membership segments so you can develop successful targeted marketing campaigns. 1 CAE credit. More info/register. Tue 10/25 at 1 p.m.
1 Notably, 70% of Millennials report feeling very or extremely confident, 2 a testament to the belief in the industry’s strategic direction and innovative initiatives A Year of Growth: Associations Poised for Financial Gains in 2024 The financial forecast for associations in 2024 is decidedly optimistic.
Generation Z and young Millennials are different. New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. The 4 Education Expectations of Millennials and Gen Z. It’s worth sacrificing a bit of revenue now to gain the loyalty of young professionals. 2: Relevance.
If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Bryan Clark, Associate, Vedder Price. *All times are Eastern Standard Time unless otherwise noted. Tue 5/15 at 12 p.m. – The Three Essential Elements of Effective Inbound Strategy. More info/register. Host: Bear Analytics. 1 CAE credit.
If your association is in the same industry as any of these membership sites, then your members likely have more alternative choices when it comes to benefits and price. Your association can also consider increasing non-dues revenue by offering benchmarking studies to non-members for an additional fee. 6 Ways Associations Can Compete.
As The Wall Street Journal recently reported , bread companies are cutting down on the size of the loaves they sell in some cases, to match millennial eaters, who eat healthier variants of bread that tend to go bad faster because they have fewer preservatives, as well as the growing number of people who live alone.
Otherwise, organizations could quite possibly see a significant decrease in a crucial revenue channel.”. The report notes that more than half of all those surveyed among three different age groups—millennials, Gen Xers, and boomers—valued high-quality content above all else when it comes to professional development.
Hear about some compelling reasons to support a mobile strategy and tangible recommendations on how to use the app to drive non-dues revenue. More info/register. . – How to Engage Members and Monetize Your App. Learn how to monetize your app. More info/register. Host: enSYNC Corporation. Charles Popper, President of the Wyman Company.
Find out why the most successful fundraisers raise more money by NOT treating everyone equally, and why you shouldn’t either; the keys to creating compelling, multi-channel campaigns to recruit new members and volunteers; and why millennials are loyal to some organizations and not others, and how you can create the right experience to attract them.
But unfortunately, the effects are rippling through the association world – putting downward pressure on membership, lowering advertising, royalty, and other revenue sources, and impacting the dashboard metrics of most organizations. Users, of whom 67% are Millennials, have saved $170M+ this year. The Exploding Data Economy.
Sources: *Oscars (MPA); **Billboard Top 100; # Year end closing price for Dow Jones Industrial Average ## U.S. A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones. I checked in with two of my millennial colleagues to get their take.
McGee recognizes that there are major factors putting pressure on the retail industry, namely technology—which is driving the rise of e-commerce, online retailers, and price transparency—and changes in demographics. I think in a couple years we will no longer talk about online versus physical; we’ll just talk about retail.
Come November, these Hallmark cards—priced at $4.99—will Emily Evans, CMA’s director of strategic partnerships, said that the agreement with Hallmark was good opportunity for the group because not only will it draw more attention to singers and songwriters but it’s also going to be a revenue driver. billion greeting cards annually.
Pricing for Engagement (Link to 3 part series) By Mariela Mcilwraith via Meeting Change. Part 1: Framing the Pricing Picture: Revenue, Risk and Registration: The first article in the series examines issues related to managing financial risk. Here are five types of visual content marketing that go beyond simple text!
Boomer succession plans can be just as important as millennial recruiting. . On the flip side, the higher dues price connoted “more prestige,” and ICF attracted a substantially larger number of more engaged members who were more likely to get certified and renew. million and retention increased by 27 percent.
Here’s a thought experiment: If tomorrow Apple slashed the price of all its computers to $99, how many new customers would it have? Obviously, Apple would be losing a lot of money at that price point. “The participation model is just as important as the pricing model,” he said. So how do you measure success?
Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.
As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Relevance is what drives both dues and non-dues revenue.” Hank Berkowitz, Editor-in-Chief.
So, they establish policies, pricing and promotion designed to keep recruiting new members. not only to engage members but also to generate non-dues revenue. Many associations operate under the strategy that more members is good. Meanwhile, some associations are more selective and focus on selective recruiting.
Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Be What Millennials Want: a Content Curator. Learn how to help Millennials cut through all the junk and get to the good stuff in terms of professional development.
Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. Tue 10/31 at 2:30 p.m. 1 CAE credit.
Learn how docuseries can increase your association’s recruitment, retention and revenue; position your association and members as leaders in your industry; and capture your association younger, fresh-to-the-industry audiences. Hear key industry insights learned while designing, creating and executing an association docuseries content model.
Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). I’m making an exception to list this $25 event because lunch and happy hour are included in the price.). Danielle Russo, CAE, brings decluttering lessons from home to the association office. CAE credits.
Exclusivity is an allure for the high-priced founder and executive communities, but most of them were created for ‘regular’ Gen Z and Millennial professionals. All these communities also offer live and on-demand education – that’s a given. How Can Associations Compete With These New Communities?
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