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Maddie Grant and Jamie Notter at Human Workplaces released a new whitepaper on a maturity model for workplace culture. Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. When you recruit members, you’re inviting them to your organization’s “party.”
Spark Consulting is out with another whitepaper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. Research demonstrates that millennials think about and define diversity in significantly different ways than members of previous generations.
In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two whitepapers, an introduction to AI for associations and a guide to developing an AI strategy. You’ll find a few different and intriguing ideas to consider in this one. AI for associations. AI acceleration.
Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program. in fact, I managed a lot of recruitment efforts like this.
Do you need to: Recruit new members to broaden your base. You can strengthen anecdotal information with research such as member needs surveys, whitepapers and case studies. Consideration—Now you can create even more meaningful interactions using member specific content such as whitepapers, case studies, quizzes and videos.
The biggest takeaway for membership teams: As you work to recruit, retain, and engage members, always be thinking about D+I. After the conference I spoke to Engel, who co-authored a whitepaper with Marts [PDF]. Target member recruitment to underrepresented groups.
Recruit your team. For more on how to do all that, download the full whitepaper for free at [link]. We have you covered: Assess where you are now. Secure leadership support and a funding commitment. Identify strategic areas where digital tech could make a difference. Review your legacy systems and processes.
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