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Since then we dubbed the Greatest Generation, Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha successively. On the trade association side, revenue or staff size can be vital in how you treat a member organization. This could be looked at as a tweak of a sort of “mentor/protégé” system that many associations want.
In fact, with a growing Millennial workforce, the importance of offering opportunities for career growth and advancement will only increase. While it’s imperative that your career center evolves to maximize engagement (and revenue), it’s not always.
Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. The state of millennial membership.
Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Gen Z and millennials. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. 1 CAE credit.
Now you might think, of course a learning management system vendor is going to recommend investing in learning technology, but we are not talking about sales! These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs.
Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts.
The riches are in the niches, says WBT Systems. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. When we measure and make comparisons on those metrics which are truly important, we can then identify our “bright spots” – the high achievers – and replicate those behaviors across the system. Host: ASAE.
This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. Either you have it or you don’t but you have to produce anyways.
Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.
WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Learn how to incorporate tactical strategies designed to enhance the management, engagement and training of millennial employees.
Attracting millennial/young professional supporters. WBT Systems explains what to do if one of your online courses fails , how to identify the problem and what to do about it. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Creating and running outstanding campaigns.
Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Wouldn’t it be great if you could easily provide your members with both?
The number one member benefit millennials are looking for is jobs, according to a study by Abila. Unfortunately, millennials and the following generation, gen Z, aren’t adequately prepared for even entry-level jobs when they leave college. Millennials and gen z aren’t the only new members your association should target.
One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. Daughtry, M.Ed.,
Recent research has found that millennials rarely pick up a lottery ticket—an issue for both lottery groups and state governments, which don’t see as much funding potential in fantasy sports, a more popular pastime among young adults. Simply, millennials are on the hunt for a different kind of challenge. will be legalized.
It is well worth reading for any association that is reviewing its current education offering for members or considering implementing new technologies, such as an association learning management system. The post Challenges and Opportunities for Association Education Programs appeared first on WBT Systems.
Non-dues revenue. Patti Callahan at Association Analytics describes a data-empowered method for thinking outside the traditional non-dues revenue box and shares examples from associations that are leading the way. Membership app. More info/register. Host: Sidecar Speaker: Thomas Altman, Co-Founder, Tasio Tue 6/18 at 12 p.m.
You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Can they still involve vendors and generate non-dues revenue with virtual fly-ins and conferences? Chapter sponsorships. Host: Cvent.
What percentage of your education revenue comes from selling professional development to nonmembers? WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. It’s not just Millennials. 8 Ways to Get Gen Z and Millennials to Give. More info/register.
In fact, Abila predicts certification revenue will surpass membership revenue in 2016. This is particularly true for your millennial members who will make up 75 percent of the workforce by 2020.”. It’s about rethinking association management systems, Abila says. Transfer.). So we’ve covered learning and networking.
Wrong, says WBT Systems—and many instructional design experts agree. He recently spoke with WBT Systems about LMS selection and implementation , and the different opportunities he sees for association learning programs. According to a new poll, 22 percent of millennials say they have “no friends” at all. Dan Lautman, DelCor ).
Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. Learn about strategies to boost your sponsorship results and how quickly a few changes can help raise additional revenue. More info/register.
Educational offerings for not just members, but also the public at-large, will be a big revenue drive for associations.” A report from AFCEA International details that increasingly organizations, including associations, are purchasing cloud-based resources and services, such as learning management systems.
But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Learn how simply focusing on your member journeys can increase conversions and drive serious revenue for your organization. Member education.
Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. OSCPA told WBT Systems, “ We’re not going back. ”. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Volunteer training.
Wondering how your association can stay relevant, effectively connect with younger members, save staff time, increase revenue, and boost retention? Before MTI adopted an online community, it was short on staff, didn’t have an AMS, and its revenue was decreasing. 2600% revenue growth in 14 years. We’ll let MTI tell you.
WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. That’s the question the Professionals for Association Revenue asked several association executives and consultants.
This innovative idea showcased the expertise and types of resources available from this association, both to learners in the field of music therapy, but also to interested parties in other industries, who may provide a new market for the AMTA’s educational resources, and thus a new source of non-dues revenue.
WBT Systems shares five tips they learned from Diane Elkins of Artisan E-Learning on how to convert instructor-led training to e-learning. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Alexandria VA). Linda Bowers, Chief Technology Officer, WBT Systems. 1 CAE credit. Foster, Esq.,
WBT Systems outlines the criteria and process for sunsetting educational programs. Host: ASAE Learning Management System Community. Hear how one association used inspiration from the retail industry to accelerate event registrations by 25% and drive over $72,000 in event revenue. Watch/participate live or view the recording.
This webinar will share the findings of Nobel prize-winning author Daniel Kahneman, who described two systems of thinking—intuitive/automatic and logical/deliberate. Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters.
Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. WBT Systems suggests offering adulting programs to help young professionals in your industry survive and thrive in their careers. Host: Altai Systems. 6 Non-Dues Revenue Opportunities Hidden in Your AMS. 1 CAE credit.
Everyone sees the revenue potential in providing online education to corporate customers. Revenue growth. If you keep your corporate customers happy, you’ll enjoy increased recurring revenue in years to come. The post The Many Benefits of Selling Online Education to Corporate Members appeared first on WBT Systems.
MemberSuite describes a new approach to sponsorship that treats companies as revenue partners. Ever wonder what your association’s systems administrator or engineer does? Joey Tagert at DelCor unpacks the association system engineer’s mysterious IT Bag. Blue Avocado ). Learn how to make the most of your email list.
Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Whether you need an AMS, LMS, CRM, or Community system, we’ll cover the key steps for maximizing your chances of success.
Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.
By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Closing the Millennials Membership Gap: How to Drive Membership with Freemiums and Sticky Membership . Learn what your association can do to meet these demands while still generating revenue.
MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. The post Survey Says… Online Education’s Role in Membership Marketing appeared first on WBT Systems.
WBT Systems explains why business jargon isn’t a joking matter, what effect it has on the people and associations who use it, and which terms are especially troublesome. Speakers: Jeff Cobb and Celisa Steele, co-founders, Tagoras and Leading Learning, Michelle Brien, VP of marketing and product strategy, WBT Systems. CAE credits.
TopClass LMS provider WBT Systems suggests several ways to create these new sponsorship opportunities. – Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. Solving the Mystery of Association Innovation: 7 Practical Steps to Increasing Members, Revenue and Value.
WBT Systems has a solution associations can implement to solve that problem: a post-conference learning plan. Host: C Systems Global. While it’s true that Millennials are transforming the business world and the very way we meet and market events, your meeting format must not leave other generations wanting. I’d wager “no.”
Your systems should be working together for you, not against you, in an effort to streamline communications and processes across departments. Check out this real example to learn how a targeted marketing plan increased one association’s education revenue by 32 percent, or $57,000. #10.
The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! WBT Systems explains what you really need to think about when developing and marketing education for all generations. . Don’t fall for sensational generational learning myths. Location: Chicago IL.
CB Insights looks at 12 industries that are supposedly being killed off by Millennials , if you believe the clickbait headlines. WBT Systems discusses how to use your LMS for leadership development and all kinds of volunteer training. Unlocking Revenue by Driving Learner Engagement. 1 CAE credit. More info/register.
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