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Whenever association consultant Elizabeth Engel releases a whitepaper, I pay attention. No matter the topic, her papers are always interesting and informative. Attracting millennial/young professional supporters. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC).
Fíonta shares eleven effective marketing strategies for boosting event attendance. In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two whitepapers, an introduction to AI for associations and a guide to developing an AI strategy. AI for associations.
In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two whitepapers, one an introduction to AI for associations and one on developing an AI strategy. Quick hits Sitting for too long is bad for your health. 1 CAE credit. More info/register. 1 CAE credit.
Maddie Grant and Jamie Notter at Human Workplaces released a new whitepaper on a maturity model for workplace culture. Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. Aaron Costello, Consultant, MG Strategy + Design. We still have a long way to go.
As waves of innovation, millennials, and baby boomer retirements alter future workforce design, forward thinking organizations can transform themselves and become professional development partners for their members. Gain a better understanding of incoming millennial employees. Innovative Workforce Solutions: Call to Action.
FrameWorks Institue recently released an interactive game called Swamped that allows you to take control of your message strategy and ensure your communications advance through the “swamp” of public opinion. Reports/WhitePapers. The 2012 Millennial Impact Report has been released. Deadline is June 30.
Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. You can strengthen anecdotal information with research such as member needs surveys, whitepapers and case studies. Hiring a consultant to help you create these profiles is another strategy.
Heres part three of the "innovation for associations" whitepaper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Developing Millennial Leaders. Millennials. skip to main | skip to sidebar. Saturday, August 28, 2010. Association Advantages for Innovation.
First of all, our whitepaper on association innovation is nearly finished. Ive posted draft excerpts of the whitepaper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Developing Millennial Leaders. Millennials.
There are huge audiences out there waiting to read and share your content, but even if you think your post or whitepaper is the best in the world, you need to consider one vital factor: emotions. Referring to a study by Fractl , a content strategy firm, Seiter cites the top emotions behind viral content: amusement.
It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. For more on how to do all that, download the full whitepaper for free at [link]. Find Maddie at propelnow.co.
After the conference I spoke to Engel, who co-authored a whitepaper with Marts [PDF]. The paper makes the case that membership teams are in a unique position to help build more diverse and inclusive organizations. It’s a strategy that makes sense, given that diversity is a defining characteristic of the millennial generation.
By examining how innovation is successfully employed by the organizations profiled we hope to identify practical strategies for applying innovation in the association environment. Weve now examined enough case studies where we feel ready to start writing a "whitepaper" on innovation for the association community. Millennials.
Through these posts Hourglass readers got a sneak peek at the Innovation for Associations whitepaper we authored ( here , here and here ) and the assessment tool we developed for association executives to use in determining the innovation readiness of their associations ( here , here and here ). Developing Millennial Leaders.
I didn’t have a problem with these strategies. First, go to the Content Marketing Institute and sign up for their blogs, whitepapers and books. Top 5 Roadblocks to Association Content (Marketing) Strategy. How to Create a Content Strategy in 9 Steps. Have your strategies changed? at 4:27 PM.
The principles of innovation in the WSAE whitepaper on Innovation for Associations talk about the need to make sure the top leadership of your association embraces a culture of innovation. Developing Millennial Leaders. Millennials. But perhaps Oslo University Hospital shows us that there are other ways to skin that cat.
With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." The WSAE whitepaper on innovation talks about the need to understand the mind of your community. Developing Millennial Leaders. Millennials.
The WSAE whitepaper on innovation calls this understanding the mind of your community. Developing Millennial Leaders. Millennials. Association Innovation as Brand Strategy. Communication. Encore Careers. For-Profit vs. Non-Profit. Generation Basics. Generation Jones. Generational Change in Sports. Governance.
So many of the organizations we talk to want to skip the goals, objectives and strategies and get right to the tactics. What we can do is help you put together the marketing mix that is the right strategy for you. social media, whitepapers, video, power points? Do you know what success looks like for your organization?
That’s what the WSAE Task Force on Innovation concluded in its whitepaper, and that’s why WSAE has decided to launch an online community (formal announcement coming soon) where crowd-sourced discussions can take place—discussions focused on identifying successful strategies for overcoming barriers in these three areas.
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