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Association Brain Food: 6.21.24

Reid All About it

Learn about strategies and tactics to help you attract and convert higher-paying customers with less effort, and without sacrificing member value. AWTC Leadership Technology Award Spotlight with Tracy Petrillo Join award winner Tracy Petrillo to discuss perceptions in leadership and how to get your work noticed. 1 CAE credit.

Arlington 264
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How Facebook (and Social Media in General) Shifted Fundraising Strategies

Associations Now

Recent research finds that giving days on sites like Facebook are shifting nonprofit fundraising strategies. And according to new research, it’s leading to a fundamental rethinking of the role of technology in raising money. But while social media keeps small nonprofits in the game, larger ones still have an advantage.

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4 Ways to Optimize Your Association's Sponsorship Program

ISAE

For example, you might set a goal to raise $10,000 in sponsorship revenue for your convention and work directly with the sponsors to create a strategy for achieving both of your shared goals. He earned a bachelor’s degree in business administration at the University of Nebraska-Lincoln and pursued a career in sales.

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Airlines, Private Companies Take Stab at Getting Around TSA’s Lines

Associations Now

But the strategy, which comes with a yearly membership fee, has proved controversial for some. And that’s created a shift in strategy: Now, private companies, along with the airlines themselves are trying to offer options to travelers. Alaska Airlines has used CLEAR’s biometrics technology for boarding passes, for example.