Higher Logic

DECEMBER 6, 2018

Example 1: Newsletters. The days are gone where we could shove every piece of content into a growing newsletter and expect your audience to read it. One of the main vehicles associations use to engage their members is newsletters, but not every member is going to be interested in the same content.

Newsletter 189

Newsletter Maine Content Examples 189

Associations Now

MARCH 4, 2020

And while attracting new members is challenging, there are several ways you can up your recruitment game, writes Callie Walker of MemberClicks. Your existing members can also help in your recruitment efforts. So you’ve decided to create a newsletter for your nonprofit. Membership growth is a priority for most associations.

Recruiting 78

Recruiting Recruitment Newsletter Social Media 78

Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. The newsletter really was a peek behind the scenes of what the AOA was doing for young members.”.

Recruiting 75

Recruiting Recruitment Minnesota Georgia 75

Multiview

OCTOBER 13, 2022

If you’re not using your email newsletter as a marketing tool, then what are you using it for? Yes, email newsletters are a great way for you to share top industry news and announcements for your association, but are you taking advantage of the additional tools you have? Let’s think about this for a second.

Newsletter 52

Newsletter Recruiting Recruitment Tools 52

Reid All About it

OCTOBER 11, 2024

Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. Crafting High-Impact Newsletters With AI Email newsletters remain the most effective way to stay connected with your members. Crafting newsletters that people want to read. The challenge?

North Carolina 258

North Carolina Newsletter Email Marketing Revenue 258

Thanks For Playing

OCTOBER 16, 2012

Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conference attendance/booths/speaking spots, etc. Retention is even more important than recruitment – it’s a much lower cost, higher value transaction. If you don’t know, FIND OUT! Customer Service!

Marketing 150

Marketing Newsletter Recruitment Recruiting 150

Association Adviser

OCTOBER 4, 2013

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members. Julie Frey, APR, CPRC. Expand your network.

Recruiting 60

Recruiting Recruitment Florida Certificate 60

Associations Now

JANUARY 9, 2019

The fundamentals of staff recruiting aren’t exactly on their way out, but HR departments should take note: Social media is gaining ground as a talent prospecting tool. Less popular were job-specific email newsletters, which just 5 percent of respondents had success with. But don’t shutter your job board just yet.

Social Media 68

Social Media Recruitment Recruiting Tools 68

Reid All About it

NOVEMBER 15, 2024

Crafting Newsletters Your Members Can’t Ignore Explore AI-powered tools that slash production time and utilize data-driven personalization techniques that speak directly to each member’s interests. Host: McKinley Advisors Speakers: Megan Cruz, CAE, Practice Director, and Susan Davis, M.S., 1 CAE credit. More info/register.

Certificate 264

Certificate Committee Education DC 264

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

AUGUST 31, 2016

And, as the group grew in size, Barkan touted its increasing numbers in his templated recruiting messages. The newsletter is free to anyone, while the journal and research study come free with a paid membership. .” Membership recruiting in LinkedIn poses two tricky challenges for associations, Barkan says.

Recruiting 61

Recruiting Recruitment Strategy Newsletter 61

Associations Now

AUGUST 10, 2018

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? WSJ is taking steps to innovate how audiences interact with newsletters, starting with whittling them down.

Newsletter 48

Newsletter Recruitment Recruiting Project 48

Higher Logic

AUGUST 15, 2017

Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. Experienced volunteers may work with new recruits to help them learn the ropes, for example. Want to do even better? Make Them Leaders.

North Carolina 343

North Carolina Project Discount Leadership 343

Reid All About it

JANUARY 28, 2022

. – 25 Ways to Take Your Newsletter to the Next Level. Hear about a variety of strategic opportunities to utilize AI, strategic creativity and data for a newsletter with high engagement, performance and relevancy for your members. 1 CAE credit. 1 CAE credit. More info/register. Host: Association Adviser. Wed 2/2 at 6:30 p.m.

Newsletter 195

Newsletter Survey Team Software 195

Eric Lanke

DECEMBER 17, 2018

We want to recruit new members. We populate our weekly e-newsletter with information about our conferences. One of the activities we engage in to achieve that outcome is placing a promotional article in each week's e-newsletter. We published more articles in our e-newsletter than we ever have before!"

Marketing 113

Marketing Newsletter Conference Recruitment 113

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Host: Fridays@4.

San Diego 370

San Diego Price Strategy Education 370

Higher Logic

MAY 19, 2016

theSkimm, a newsletter for women, has a strong recruitment strategy tied to their ambassador program -- Skimmbassadors recruit their friends to subscribe to the newsletter by hosting parties and making it more of a social outlet rather than a solo reading experience.

Team 136

Team Marketing Newsletter eBook 136

MemberClicks

MAY 18, 2021

For a long time, the term “newsletter” brought to mind memories of one-pagers students took home to their parents that they either crumpled into their backpacks or tossed in the trash. But the digital world has given the newsletter a fresh makeover!

Newsletter 52

Newsletter Recruitment Recruiting Member Engagement 52

GrowthZone

JANUARY 23, 2020

It’s a one-page pdf that associations can share on social media, post websites, include with emails, or feature in member newsletters. It helps associations navigate through the planning phase to implement an effective young professional member recruitment strategy. 2 Ways for Associations to Appeal to Young Professionals.

Newsletter 134

Newsletter Social Media Tips Committee 134

YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt. Have a great weekend!

Social Media 150

Social Media millennials Recruitment Recruiting 150

Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. You have new members. Now it’s time to get them on board. In any relationship, the first interactions make a lasting impression.

How To 148

How To Newsletter Examples Communications 148

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) A medical society's email communication may not be the proper arena for a very casual use of hipster slang (unless the society is trying to recruit or retain hipsters, of course). That is not always the case.

Tips 166

Tips Email Marketing Newsletter Communications 166

Membersuite

MARCH 16, 2022

3: Newsletters. Insert a personalized section in newsletters that says: “According to our records, your job title is [XYZ]. 6: Recruitment Lead Generation. Members are more likely to keep their profile updated if their contact or company information is displayed in an online directory. Click here to update if incorrect.”

Directory 141

Directory Newsletter Recruitment Recruiting 141

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. A targeted newsletter and streaming video series helps them build rapport with prospects. They’ve built content partnerships with recruiters and PR agencies.

millennials 150

millennials Resources North Carolina Certificate 150

Higher Logic

JANUARY 3, 2020

Online communities bookend your customer reference program by allowing you to both identify and recruit strong customer advocates , as well as connect prospects and customers in the community for a positive and authentic reference experience. These components are difficult to manage using traditional customer relationship tools. Did you know?

eBook 194

eBook Products Tips Newsletter 194

Reid All About it

JULY 24, 2020

Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. Find out how you can keep your subscribers engaged in between buying cycles with a relevant, personalized newsletter. Learn how to curate outside news sources in order to develop a personalized, automated newsletter for your audience.

Montana 259

Montana Revenue Case Study Conference 259

MemberClicks

JUNE 6, 2023

So, how do you recruit the right board members? We’ll walk you through the best practices in board member recruitment. Or they might focus on recruiting people who have connections that will help them with fundraising or sponsorships. They proactively recruit and train board members. They’re not wrong to do so.

Recruitment 52

Recruitment Recruiting Committee Handbook 52

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Your association might have a list of people that aren’t members but have interacted with your organization before—these could be individuals who subscribe to your newsletter, attended an event once, or purchased something for a friend.

Strategy 157

Strategy Social Media Discount Newsletter 157

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term.

LMS 276

LMS Pennsylvania Innovation Education 276

Optimist Consulting

SEPTEMBER 26, 2012

The recruitment sector was well served by REC , ARC and APSCo but that hasn’t stopped a new organisation the Institute of Recruiters being established and seemingly capturing members. As a membership body you can never assume you’re going to be the only one offering your members your services forever. What do you think?

Recruitment 100

Recruitment Recruiting Newsletter Social Media 100

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Quick hits. Ann Handley via Jaina Mistry, Litmus ).

LMS 370

LMS Nashville Strategy Video 370

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Your association might have a list of people that aren’t members but have interacted with your organization before—these could be individuals who subscribe to your newsletter, attended an event once, or purchased something for a friend.

Strategy 150

Strategy Social Media Discount Newsletter 150

Membersuite

JUNE 30, 2021

Association colleagues are telling us they’re having a tough time recruiting and retaining volunteers. Volunteer recruitment was already a problem before the pandemic—members were busy. Prioritize tasks so your recruitment efforts are focused on the most critical work.

Leadership 133

Leadership Strategy Committee Recruitment 133

Associations Now

DECEMBER 1, 2014

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. She has two key takeaways for organizations: Make sure your email newsletters go out at least monthly, and if you’re not sending out your print newsletter every quarter, you may not want to bother with one. Reading List of the Day.

Newsletter 40

Newsletter Survey Recruitment Recruiting 40

Reid All About it

JANUARY 21, 2022

Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. 25 Ways to Take Your Newsletter to the Next Level. Hear key learnings from association leaders who grew their businesses over the last two years. 1 CAE credit. . – 1 CAE credit. 1 CAE credit. More info/register.

Survey 195

Survey Newsletter Price Technology 195

YourMembership

DECEMBER 11, 2014

The ongoing race to identify and recruit qualified talent will only increase as we move into 2015. You interact with them through your website, newsletters, emails, social media channels and events. “There’s a little wind at our backs, as evidenced by the broadly positive hiring plans, and we see that as boding well for 2015.”.

New York City 150

New York City New York Newsletter Social Media 150

Reid All About it

MARCH 11, 2022

15 Ways to Take Your Newsletter to the Next Level. Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email. Membership Roundtable Discussion: Recruiting Student and Early-Career Members. Swap successful practices in student and early-career membership recruitment.

LMS 195

LMS Revenue Los Angeles Newsletter 195