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Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Crafting newsletters that people want to read.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Evaluating New Revenue Opportunities Explore key factors for guiding your association’s assessment of new products, programs or services. Awards program. CAE, Senior Consultant, McKinley Advisors Tue 11/19 at 1 p.m.
Is your program effective at increasing non-dues revenue ? E-newsletters and physical magazines. Benchmarking surveys, reports, and other original research or publications. Organizations that sponsor your e-newsletter, for instance, may reach 5,000 people every week. Do sponsors see the value in each sponsorship package?
If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. AMS selection. Attendee value. 1 CAE credit. 1 CAE credit.
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. The software allows you to organize and store member information, as well as generate reports to discover valuable insights on your membership. Email Newsletter.
In fact, only 6 percent reported having a communications strategy. The top two communications challenges reported this year: communications clutter/overload and the inability to communicate membership benefits effectively. Finally, again this year, associations reported difficulty with communicating to young professionals.
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future.
In two weeks Tom Ahern joins us for a brand-new e-clinic called Donor Newsletters That Raise More Money. Below is a sample of what he will be discussing with nonprofits during the 5+ hours of training and newsletter coaching during the e-clinic. How could a newsletter make more money than an appeal? Guest Post by Tom Ahern.
and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.
An impressive 84 is the average according to a 2016 benchmarking report from Mariner Management. Generate Revenue through Digital Advertising. Help your chapters generate even more revenue through digital advertising on their website or online community. If your association has chapters, how many does it have?
Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Find out how opening your online community to the outside world can bolster member engagement, increase non-dues revenue, drive prospecting, reinvent content strategy and elevate your hybrid events in this newfound virtual era. Tue 7/28 at 3 p.m.
Does your donor newsletter cost more to send than it brings in? That’s a pretty common trait among donor newsletters, but it’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Is your donor newsletter longer than 4 pages?
The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. Workplace challenges. 7-day communications challenge. But it doesn’t have to be this way.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. AI for associations. labor markets won’t meet future workforce needs. 1 CAE credit.
This recently released report, based on a survey of more than 200 associations, describes how trade and professional associations are using technology to enable and enhance learning. You can listen to Jeff Cobb and Celisa Steele, co-founders of Tagoras, discuss highlights of the report on episode 99 of their Leading Learning podcast.
Last month, we asked our readers: What are your most valuable sources of non-dues revenue? It’s not surprising that this group was cited as the most valuable source of non-dues revenue by half of our poll’s participants. Government sources of non-dues revenue were deemed the most valuable by 17 percent of poll respondents.
The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: Professionals for Association Revenue Wed 9/27 at 2 p.m. Credentialing support.
This month, we asked readers what their most valuable sources of non-dues revenue are. However, we were surprised to see that no one reported valuing advertising in publications as a solid source of non-dues revenue. Did we miss a significant revenue source upon which your association relies? The post Did You Know?
All those elements provide a great member experience, which can help increase member acquisition, retention, and revenue. Additionally, community managers create and distribute newsletters, moderate community activity, and generate reports about member engagement. Event Planning.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. A mobile app is a tangible reminder of membership value. 1 CAE credit.
Are you looking for new ideas to increase association revenue? Well, search no further. Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals.
Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. State of the association industry.
Elizabeth Engel, CAE, at Spark Consulting talked with Peggy Hoffman and Peter Houstle of Mariner Management about the chapter benchmarking report they recently published with Billhighway. Sean Soth of Professionals for Association Revenue advises associations to take a collaborative approach to sponsorships. The future for chapters.
In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Non-dues revenue. Data-informed event planning. 1 CAE credit. . – More info/register.
Here are five common questions I get about nonprofit annual reports , along with my answers. When you do, you can also purchase the e-book, How to Write a Nonprofit Annual Report , at half-price. .&# When you do, you can also purchase the e-book, How to Write a Nonprofit Annual Report , at half-price. Where should we start?
According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship. Welcome Email. These two are sort of a one-two punch.
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry.
Just think about your community’s vibrancy when compared to retention and revenue. Community newsletter opt-outs. They care about how your community has influenced revenue , retention, and product innovation. It will keep track of the data, all you have to do is run the reports. Numbers win every time. That’s a mistake.
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.
s 2024 Association Economic Outlook Report , is optimistic. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. Association Revenue Generation (Coffee with Innovators: Association Design Circle) We are association people who welcome diverse perspectives and all experience levels.
Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. True or false? That’s easy. Of course the answer is true.
Many associations focus on big annual events, or reports that provide in-depth information several times each year. Craft an engaging email newsletter. The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. How often does your association publish new content ?
Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year.
Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition.
Fundraising can be a powerful way to drive non-dues revenue for your association. . Non-dues revenue plays a big role in ensuring your association’s ability to grow and thrive. It supplements membership dues revenue and allows you to continue providing great member value. . Association fundraising brings in added revenue.
Events, trade shows and conferences account for the single largest amount of marketing spend, and we are excited to continue helping marketing teams and exhibitors maximize return and accelerate revenue from this unique channel.”. Chris Wickson. Co-Founder Akkroo, GM of Events Integrate. Planning your 2020 events calendar? Areas of interest.
Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.
Hear about their new process, centered around flexible data transformation and modeling, and how it allows for easier compilation of annually collected data for reporting. 25 Ways to Take Your Newsletter to the Next Level. 1 CAE credit. . – 1 CAE credit. 1 CAE credit. More info/register. Host: Association Adviser. Wed 2/2 at 6:30 p.m.
Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Drive more revenue By repurposing your continuing education program content, you can generate additional revenue. What does it mean to repurpose content?
Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Let’s take a look at a few marcomm-focused non-dues revenue opportunities for associations of all sizes. That’s where non-dues revenue comes into play. What’s the No.
Last Friday the US Bureau of Labor Statistics announced a very strong jobs report that caught many economists by surprise. A recent report from JPMorgan Chase focuses on the skills gap that exists for many middle-skill occupations – jobs that require some education or training beyond a high school degree.
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