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Recent research finds that giving days on sites like Facebook are shifting nonprofit fundraising strategies. For instance, we observed that a 10 percent increase in the number of likes on an organization’s’ Facebook page is associated with a 1 percent increase in the number of donations it gets,” the authors wrote in their post.
There’s a lot being written about organizational culture “eating strategy for lunch,” and I certainly understand the sentiment. Most of us have heard about companies who might have chosen a sound strategy, but watched it fall apart because a dysfunctional or even contradictory culture got in the way. but valued, with a “d.”
Use of any new technology should be considered in light of the character of the relationship an organization (or individual) wants to have with their members, customers, and stakeholders and how to reflect that and their core values and personality in doing so with the new technology. Doing so was a rich experience for me. Search This Blog.
Maddie is the one who wrote it up, but it was the result of a weekend retreat last fall of twelve people (including me, Maddie and Charlie; Maddie lists them all in her post) in, of all places, Omaha, Nebraska. We’re talking about the kind of organizations where work doesn’t suck. Flow has value for the organization.
This sort of brand hijacking doesn’t always work, but organizations can certainly gain a lot of free exposure from this approach if it’s done well—as the Greater Omaha Convention and Visitors Bureau did when it riffed on Peyton Manning’s play-calling a couple weeks ago. And they’re starting too late.
But the winner was a story about stepping out an organization’s comfort zone to try to avoid repeating past mistakes. The winner is Heartland Pride and here’s their story: Little Bet: After years of having a local organization that planned pride in the Midwest fail numerous times, our organization was formed.
In the US, I keynoted and gave workshops at nonprofit conferences in Pittsburgh , North Carolina , Buffalo , and Omaha. You’ll be reading more about how to learn – either professional learning or learning in organizations or learning from peers and how technology – especially social networks and data supports the process.
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