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It’s what gets our attention, our resources, and our rewards. For example, in the research for our latest book , Maddie Grant and I studied a healthcare company in Omaha, Nebraska that provides rehabilitation services to people with brain and spinal chord injuries. but valued, with a “d.”
The new resource will help showcase the possibilities for in- and out-of-the-classroom educational collaborations within the STEM fields. For example, one article focused on the benefits of a partnership between the Henry Doorly Zoo and Aquarium in Omaha, Nebraska, and local school districts.
The new repurposed Association Solutions Marketplace featuring nine business-focused kiosks for attendees to collect resources, share ideas, and chat based on job function or interest. Visit Omaha. Association Exchange conversations showcased the benefits of a strong partner-client relationship to carry associations to new heights.
Maddie is the one who wrote it up, but it was the result of a weekend retreat last fall of twelve people (including me, Maddie and Charlie; Maddie lists them all in her post) in, of all places, Omaha, Nebraska. We also have a responsibility as organizations to provide resources and environments for learning. Free Resources.
This sort of brand hijacking doesn’t always work, but organizations can certainly gain a lot of free exposure from this approach if it’s done well—as the Greater Omaha Convention and Visitors Bureau did when it riffed on Peyton Manning’s play-calling a couple weeks ago.
The authors say that having sufficient capital and resources to build authentic, deep relationships is fundamental to achieving progress on many issues. As we see it, the Omaha community is relationships.”.
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