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6 Ways to Get More Value Out of Your Next Press Release

Nonprofit Marketing Guide

Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. Instead, the release should be thought of as a supplementary piece — something you use to provide critical supporting information.

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Higher Logic Will Support Engaging Virtual Events in the Face of Coronavirus

Higher Logic

We’re encouraging organizations to adopt a similar approach: Instead of cancelling, go virtual. We issued an official press release today sharing our solution (available in full here ). With the technology available to you, you can turn a difficult situation into a truly energizing and impactful event for your attendees.

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World Health Organization Publishes Coronavirus Event-Planning Guide

Associations Now

As concern about the coronavirus grows, the World Health Organization recently released a report with recommendations about keeping attendees safe at large events. The report also suggests that organizers may need to provide isolation facilities at the venue for participants who develop symptoms and must wait for a health assessment.

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Writing a Press Release for Associations

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Stick to one topic.

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How (and why) to Write an Association Press Release

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Key Components of a Press Release: Letterhead (identify that it’s from your organization). Have a lot of formatting.

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Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

Read more about the acquisition in our press release. It has the capability to improve long-term document collaboration for any committee, working group, task force, or organization, and this tool is a natural fit for Higher Logic’s already strong community platform offering. Workspace, Kavi’s Powerful Collaboration Tool.

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Big Data, Acres of Diamonds and more

Wild Apricot

Here are some of the fresh links we've bookmarked on Apricot Jam this week: Big Data Without Defining Success First is a Big Mistake; Finding Your Organization's Acres of Diamonds and 8 Principles for Writing a Nonprofit Press Release.